- Nexstar Digital Inventory Now On FreeWheel's Strata Platform
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
Ad buyers can use the platform to access Nexstar's video and OTT inventory and its first-party data, technology and creative, and directly send electronic orders ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion to ...
- Vox's Coral Platform Offers Q&A Feature For Publishers
Publishers Daily, Sara Guaglione - Friday, April 24, 2020
The tool allows Coral clients to host live discussions on their sites with experts and reporters. ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. ...
- CannBe, Highlife Media Form Ad Network For Cannabis Products
Marketing Daily, Steve Ellwanger - Wednesday, March 25, 2020
Partnership enables marketers of cannabis products and accessories to target audiences they are prohibited from reaching on platforms like Facebook. ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, site ...
- Tulsi Gabbard Loses First Amendment Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 4, 2020
A federal judge has thrown out Democratic presidential candidate Tulsi Gabbard's free-speech lawsuit against Google over a brief suspension of her ad account. ...
- New Gamut Platform Manages Local OTT Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
The Cox-owned solution now enables planning through real-time measurement of campaigns, including media plan forecasts using GRPs and broadcast calendar flighting. ...
- Rhombus Expands Support Of Social Embed Ad Marketplace Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, February 20, 2020
Rhombus says over 36% of articles contain social embeds. Its platform analyzes and classifies over 100,000 social embeds every day, by social platform, keywords, hashtags, accounts, platforms and interest segme ...
- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives that support
providing data insights. ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and CTV video-buying solutions into Cadent's cross-platform solution. Carter, who had built Cadent's addressable linear TV platform, among other patented ...
- Businesses Can Monitor Campaigns On TripAdvisor's Self-Serve Ad Platform
Publishers Daily, Melynda Fuller - Friday, November 22, 2019
Supporting over 15 currencies and stocked with a variety of targeting options, brands can reach their ideal customers through three options, including user location, browsed destination and recent travel planning ...
- E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
Television News Daily, Wayne Friedman - Monday, October 7, 2019
Scripps Octane will offer ad placement through a combination of direct relationships and on-demand exchanges. ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- MediaQurator Platform Integrating Ad-ID Standard Capability
Digital News Daily, Karlene Lukovitz - Friday, September 6, 2019
The integration will enable additional validation to further streamline agencies' digital advertising review and approval process, according to the two platforms. ...
- Hearst Magazines Builds Self-Serve Ad Platform
Publishing Insider, Rob Williams - Friday, August 2, 2019
The platform will have a dashboard to show content and product preferences for Hearst's audience, and will offer placement next to magazine-quality content. ...
- Ozone Project And OpenX Announce Partnership
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
The Ozone Project is partnering with the OpenX programmatic ad exchange. "The Drum" reveals that the Ozone newspapers, including "The Guardian," "Reach," "News UK" and "Telegraph" titles, are hoping to ...
- MadHive Integrates Inscape Data To Aid OTT Advertisers
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
MadHive's ad platform allows broadcast networks to sell linear advertising alongside OTT inventory and provides brands with planning and optimizing tools. ...
- Blockchain-Based Brave Launches Digital Advertising Model For Desktop
Publishers Daily, Melynda Fuller - Wednesday, April 24, 2019
With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. ...
- Snap Plans To Run Ads From Other Apps
Digital News Daily, Wayne Friedman - Friday, April 5, 2019
The Snap Audience Network allows advertisers to reach a larger group than by advertising on Snapchat alone. ...
- Google Blocks Ads In China From Serving On Sites Bypassing Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 1, 2019
Google has stopped allowing two Chinese websites that review anti-censorship virtual private networks to serve up advertisements from its ad network. ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on May 14, bringing together ABC, ESPN, ...
- Premion Taps Vilade As Head Of Sales
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
Vilade is joining Premion from TrustX, where he was Chief Rvenue Officer. ...
- Taboola Expands Mobile News Capabilities With Celltick Acquisition
Publishers Daily, Melynda Fuller - Monday, March 4, 2019
With the acquisition, Taboola will be able to distribute content and engage users across those devices, creating an alternative to Apple News for 2 billion Android devices sold annually. ...
- Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands
Publishers Daily, Melynda Fuller - Tuesday, February 26, 2019
Brave, creator of a privacy browser and blockchain-based digital advertising platform, will now allow users who watch opt-in private ads from its brand partners to exchange their earned Basic Attention ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measurement to OTT inventory and connected TV video on demand. ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform. ...
- Video Ad Platform Telaria Lowers Revenue Estimate, Stock Sinks
Television News Daily, Wayne Friedman - Thursday, October 4, 2018
The company says the under-performance in revenue is due to a decision to remove certain desktop video publishers from the Telaria platform to focus on premium content. ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM's ...
- Pinterest Growing With Interest: Surpasses Half Billion Dollar Mark In Ad Biz
Research Intelligencer, Joe Mandese - Tuesday, October 2, 2018
Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the $1 billion mark -- in just ...
