- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft Audience Network demand platform to b ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and expand its presence in cities li ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push in support for diversity. ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the year. ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who have something to say can attra ...
- Why Microsoft Is Giving Away Some Data Integration To Sell More Ads
Inside Performance, Joe Mandese - Wednesday, May 5, 2021
Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable add-on to its massive consumer databa ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and t ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creative assets and execute video ad campaigns amid the highly fragmented video ecosystem. ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- Amobee, InfoSum Partner On Alternative ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's
cross-screen, programmatic platform. ...
- Xandr To Support Multiple Cookieless ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will be able to use The Tra ...
- Affiliate Channels, Ranked And Rated
Inside Performance, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer intent and preference, focused on awareness, consideration, and preference. Here are results of the top affiliate networks. The repo ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to govern platforms that dominate the marke ...
- Innovid Taps Dale Older As Chief Product Officer
Digital News Daily, Karlene Lukovitz - Thursday, October 29, 2020
Older was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuval Pemper to chief engineering officer. ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. ...
- Nexstar Digital Inventory Now On FreeWheel's Strata Platform
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
Ad buyers can use the platform to access Nexstar's video and OTT inventory and its first-party data, technology and creative, and directly send electronic orders ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion ...
- Vox's Coral Platform Offers Q&A Feature For Publishers
Publishers Daily, Sara Guaglione - Friday, April 24, 2020
The tool allows Coral clients to host live discussions on their sites with experts and reporters. ...
- Microsoft Advertising Adds More Pages To Redesigned Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
One day ahead of Microsoft Advertising's Elevate virtual conference, the company announced expanded features in its redesigned ad platform. ...
- CannBe, Highlife Media Form Ad Network For Cannabis Products
Marketing Daily, Steve Ellwanger - Wednesday, March 25, 2020
Partnership enables marketers of cannabis products and accessories to target audiences they are prohibited from reaching on platforms like Facebook. ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, si ...
- Tulsi Gabbard Loses First Amendment Lawsuit Against Google
Digital News Daily, Wendy Davis - Wednesday, March 4, 2020
A federal judge has thrown out Democratic presidential candidate Tulsi Gabbard's free-speech lawsuit against Google over a brief suspension of her ad account. ...
- New Gamut Platform Manages Local OTT Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
The Cox-owned solution now enables planning through real-time measurement of campaigns, including media plan forecasts using GRPs and broadcast calendar flighting. ...
- Rhombus Expands Support Of Social Embed Ad Marketplace Cross-Platform
Publishers Daily, Sara Guaglione - Thursday, February 20, 2020
Rhombus says over 36% of articles contain social embeds. Its platform analyzes and classifies over 100,000 social embeds every day, by social platform, keywords, hashtags, accounts, platforms and interest segme ...
- VideoAmp Names Gaudin Chief Legal, Privacy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, January 22, 2020
Andrew Gaudin will be charged with overseeing VideoAmp's global legal and privacy affairs, expanding its client and partnership base, and creating privacy compliance initiatives that support
providing data insights. ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and CTV video-buying solutions into Cadent's cross-platform solution. Carter, who had built Cadent's addressable linear TV platform, among other patent ...
- Businesses Can Monitor Campaigns On TripAdvisor's Self-Serve Ad Platform
Publishers Daily, Melynda Fuller - Friday, November 22, 2019
Supporting over 15 currencies and stocked with a variety of targeting options, brands can reach their ideal customers through three options, including user location, browsed destination and recent travel planni ...
- E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
Television News Daily, Wayne Friedman - Monday, October 7, 2019
Scripps Octane will offer ad placement through a combination of direct relationships and on-demand exchanges. ...
