- Lowe's Launches One Roof Media Network
Mediapsssst, Richard Whitman - Wednesday, October 13, 2021
Dozens of brands, including Samsung and Kohler, have already tested the new service, which is now operational. ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing executive Amy Tunick to fill ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate. ...
- Data About Americans Given To Hundreds Of Little-Known Firms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
The data ends up in the hands of companies in China, Russia, the United Arab Emirates, and elsewhere and can include location and browsing information, according to one report. ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on college campuses. ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), one of the Big 2 nation ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad netwo ...
- Kellogg Is Upping Investment In Retail Media Networks
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
While Kellogg has recently increased investment in streaming and CTV, retailers' transactional and behavioral data has made their media networks increasingly attractive to this major CPG marketer, CMO North Ameri ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 month ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, which installs digital advertising screens ...
- Mobile Menace: Will App-Related Privacy Concerns Spill Over To Email?
Email Insider, Ray Schultz - Friday, March 5, 2021
Academics argue that contextual targeting should be utilized, not behavioral. ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising to all its platforms -- kiosk/digital, out-of-home, digital website/app and CTVs. The deal will produce "hundreds of millions ...
- Affiliate Channels, Ranked And Rated
Inside Performance, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer intent and preference, focused on awareness, consideration, and preference. Here are results of the top affiliate networks. The repo ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for many networked devices and services, Google and AppViewX on Tuesday announced Google’s Certificate Authority Service: Securing Applications with Priva ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of tools for data centers that aim to help companies manage the growth in internet traffic as 5G and machine-learni ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but t ...
- WiFi Network Boingo Restructures, Cuts Ad Organization
MediaDailyNews, Joe Mandese - Saturday, December 14, 2019
WiFi network Boingo Wireless is restructuring and is cutting the staff of its ad network Boingo Media, according to a source familiar with the move. In a filing with t ...
- NAI Issues New Guidance For Consumer Consent
Digital News Daily, Wendy Davis - Monday, December 2, 2019
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that the data will be used f ...
- California Governor Signs Law Requiring Data Brokers To Register
Digital News Daily, Wendy Davis - Monday, October 14, 2019
The data broker bill, one of several new amendments to California's privacy law, was opposed by the major ad organizations. ...
- 'The Washington Post' Launches Real-Time Automated Ad Network
Publishers Daily, Melynda Fuller - Tuesday, September 17, 2019
Zeus Prime, a new ad-buying user interface, is intended as an alternative to Google and Facebook for publishers and advertisers. ...
- Audio OOH Ad Marketplace Debuts
MAD, Steve McClellan - Wednesday, September 4, 2019
The new network, from Vibenomics, follows report from the Out of Home Advertising Association of America that OOH industry is experiencing a growth spurt. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Publishers Clearing House Faulted For Privacy Violations
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The direct marketing company's mobile app enabled outside ad networks to collect precise location data without informing consumers, according to an industry watchdog. ...
- Why PMPs Are The New Kings Of Programmatic
London Blog, Sean Hargrave - Friday, January 11, 2019
Programmatic is here to stay -- but behind closed doors rather than open networks. ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, which also owns ANGI Homeservices and Ask Media Group -- making eLocal one of the largest players ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boost revenue for ride-share drivers and to help local city governments inform consumers about these services. The platform serv ...
