- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ad ...
- Google Secures Applications with Private Certificate Authorities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2020
To help set up digital certificates that underpin identity and authentication for many networked devices and services, Google and AppViewX on Tuesday announced Google’s Certificate Authority Service: Securing Applications with Private ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of tools for data centers that aim to help companies manage the growth in internet traffic as 5G and machine-learning ...
- Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2020
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure agreements. ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but the ...
- WiFi Network Boingo Restructures, Cuts Ad Organization
MediaDailyNews, Joe Mandese - Saturday, December 14, 2019
WiFi network Boingo Wireless is restructuring and is cutting the staff of its ad network Boingo Media, according to a source familiar with the move. In a filing with the ...
- NAI Issues New Guidance For Consumer Consent
Digital News Daily, Wendy Davis - Monday, December 2, 2019
Ad-tech companies that belong to the self-regulatory organization may only use sensitive data -- including precise location data -- if consumers are informed that the data will be used for ...
- California Governor Signs Law Requiring Data Brokers To Register
Digital News Daily, Wendy Davis - Monday, October 14, 2019
The data broker bill, one of several new amendments to California's privacy law, was opposed by the major ad organizations. ...
- 'The Washington Post' Launches Real-Time Automated Ad Network
Publishers Daily, Melynda Fuller - Tuesday, September 17, 2019
Zeus Prime, a new ad-buying user interface, is intended as an alternative to Google and Facebook for publishers and advertisers. ...
- Audio OOH Ad Marketplace Debuts
MAD, Steve McClellan - Wednesday, September 4, 2019
The new network, from Vibenomics, follows report from the Out of Home Advertising Association of America that OOH industry is experiencing a growth spurt. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Publishers Clearing House Faulted For Privacy Violations
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The direct marketing company's mobile app enabled outside ad networks to collect precise location data without informing consumers, according to an industry watchdog. ...
- Why PMPs Are The New Kings Of Programmatic
London Blog, Sean Hargrave - Friday, January 11, 2019
Programmatic is here to stay -- but behind closed doors rather than open networks. ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCorp, which also owns ANGI Homeservices and Ask Media Group -- making eLocal one of the largest players in ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boost revenue for ride-share drivers and to help local city governments inform consumers about these services. The platform serves ...
- Diversification Beyond The Duopoly: The ROI You're Overlooking
Marketing Insider, Harrison Taylor - Tuesday, November 27, 2018
Non-duopoly ad-network buys enable advertisers to extract valuable audience insights and apply them to media buys on other platforms. ...
- Did The UK Telcos Just Throw In The Towel On Mobile Marketing?
London Blog, Sean Hargrave - Wednesday, August 22, 2018
At least O2's Weve has. The network, once owned by what was then three big players, has folded. ...
- Google, Unity Partner To Build In-Game Advertising Network
Digital News Daily, Laurie Sullivan - Thursday, August 2, 2018
Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to load 30 to 40 different technologies ...
- Podcast: Cameron Worth, SharpEnd: How Brands, Agencies Delve Into IoT
AI & IoT Daily, Chuck Martin - Sunday, June 10, 2018
A conversation with Cameron Worth on how brands deal with The Internet of Things. Worth is the founder and managing director of SharpEnd, a London agency focused directly on the ...
- HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Digital News Daily, Laurie Sullivan - Friday, May 25, 2018
The Media Trust's malware team has discovered a malware campaign that hit dozens of global digital media publishers and at least 15 ad networks. ...
- First Telematics-Based Ad Network Launches, By Allstate Companies
Connected Thinking, Chuck Martin - Tuesday, February 27, 2018
Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers' apps. The network plans to leverage the ...
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Digital News Daily, Laurie Sullivan - Monday, January 15, 2018
An ad quality report for publishers shows data leaks have become a business threat that represents a big problem leading up to the GDPR deadline. ...
- Kargo Promotes Three Executives
Digital News Daily, Alex Weprin - Wednesday, January 10, 2018
Arthur Cole has been named senior vice president of global operations, Lauren Hendricks becomes senior vice president of global partnerships, and Neil Modi becomes CFO. ...
- Free Mediation Solutions Come At a Cost
Publishers Daily, Satish Polisetti - Wednesday, October 25, 2017
The conflict of interest exists because ad exchanges and ad networks operate on a rev-share business model, taking a cut of publisher revenue when their demand fills an impression. This ...
- FTC To Tackle 'Informational Injury'
Digital News Daily, Wendy Davis - Friday, September 29, 2017
"Consumers may suffer injury when information about them is misused by a party with whom they have interacted, by a third party who has accessed that information through a business ...
- WorkSpan Marks Global Debut With $9 Million Series A Funding
Email Marketing Daily, Jess Nelson - Wednesday, August 23, 2017
WorkSpan announced a $9 million series A funding round on Tuesday. Led by Mayfield, the financing was unveiled in conjunction with the company's global debut after an early availability prog ...
- Facebook Will Stop Charging Advertisers In FAN For Accidental Clicks
Digital News Daily, Tobi Elkin - Tuesday, August 8, 2017
In a blog post on Tuesday, Facebook announced it will stop charging advertisers in its Facebook Audience Network (FAN) if someone clicks on a mobile ad but backtracks within two ...
- PowerInbox Launches AdServer To Analyze Ad Performance
Email Marketing Daily, Jess Nelson - Wednesday, April 12, 2017
PowerInbox launched a new advertising platform on Wednesday that converts traditional email newsletters into buyable ad space. Marketers can now measure the viewership of email-based ads in the same manner ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the Web, JPMorgan Chase has pruned its online display advertising to approximately 5,000 Websites vs. the 400,000 sites its advertising ...
