1214 search results for
  • Ad Networks Focus: Man the Battelle Stations
    John Battelle, one of the founders of Wired magazine and The Industry Standard, went on to start Federated Media Publishing. He's also the author of the best-seller The Search: H ...
  • Gaming: Playing the Bonus Round
    While the entertainment world's bigwigs still break out in cold sweats at the mere thought of the writers' strike, the industry is grappling with digital media channels and how ...
  • DSP Focus: A Multitude of Possibilities
    DSPs, or demand-side platforms, are hot. The online trade press is full of articles and commentary, but the definition of a DSP is still amorphous. Is it an agency exchan ...
  • Ad Networks Focus: Let Them Multiply
    Now is the time for more ad nets, not fewerAd networks have become a common target for agencies confused by the sheer number of choices (more than 300 at th ...
  • Logging In: The False Darwinism Of Competition
    How many ad networks on one media plan are too many? If you are running a performance-based campaign, the answer may be two. Does that sound crazy? After all, it ...
  • The Good and the Bad of Ad Network Proliferation
    If Jack Myers' predictions, shared by Wenda Harris Millard during her keynote at the IAB annual meeting in late February, are true, then we are staring at a major indust ...
  • 5 Questions For Dr. Kiumarse Zamanian
    An online press release with a hot-pink background trumpeted the imminent arrival of Dr. Kiumarse Zamanian to Glam Media in early February. The fluorescent color alone was enough to cat ...
  • Ad Nets Focus: The New Vertical Is Horizontal
    Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences, and a more effective way to reach users than the big horizontal networks. B ...
  • Mob Wars: The Mobile Ad Nets
    With its proposed $750 million acquisition by Google, AdMob would be the biggest mobile ad network with a 21 percent share of the U.S. market, according to an IDC estima ...
  • When Algorithms Collide
    The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads a ...
  • Search Focus: Searching for the Right Targets
    If I had to make one prediction about Google, it would be this: Over the coming years, all of Google's advertising will become a behavioral-based ad network. That network wi ...
  • Fish in the Sea
    As podcasters proliferate, all these casts could end up leaving the view of millions of hooks in the digital ocean looking like one crowded, over-fished pier in a polluted Asbu ...
  • Running on Fumes
    In what is perhaps a last-ditch grab for some of that federal bailout money thought to be coming Detroit's way, Burst Media announced in November a new vertical network aim ...
  • Hey, Watch Where You Stick That Thing
    The military has gotten schooled in online ad placement - the hard way. In October, that bastion of investigative journalism, USA Today, informed recruiters that the Army, Navy and A ...