- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agencies and filmmakers to use sequential ad campaigns to drive awareness and action for the Global Goals for Sustainable ...
- 'Deepfake' Political Ads Banned At Last Minute By Local Fox, CNN and MSNBC Affiliates
MAD, Larissa Faw - Tuesday, September 29, 2020
The ads feature AI overlays -- known as deepfake technology -- of North Korea's Kim Jong-Un and Russia's Vladimir Putin respectively, speaking about the fragility of the U.S. democracy. The ...
- Research: New Urgency Of Purpose
Marketing Daily, Sarah Mahoney - Friday, September 25, 2020
In new research from Porter Novelli, upwards of 80% of executives believe taking a stand on social issues is a business imperative. ...
- Hyundai Partners With WWE, United Nations
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2020
The personal stories of the WWE Superstars are meant to put a smile on people's faces, said Angela Zepeda, CMO, Hyundai Motor America. ...
- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
The project invests in programs that support small businesses and builds connections in communities to combat increasing social isolation. ...
- Today, I'm Brave Launches 'Empathy Masks' Project
MAD, Larissa Faw - Monday, September 21, 2020
In order to help support children and the homeless, two groups disproportionately impacted by COVID-19, TIB is releasing "Empathy Masks" designed with the words "i care about you." ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. ...
- Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
Dentsu Aegis Network has achieved 100% renewable electricity in all of its worldwide facilities where the market allows it, and said it passed this milestone "ahead of schedule," thanks to ...
- WT, 9/11 Day Partner On Virtual 'Good Deeds' Platform
Mediapsssst, Richard Whitman - Friday, September 11, 2020
The nonprofit group chose 11 "good deeds" that people could ponder when visiting its website. ...
- 22Squared, NAACP Work To Dissolve Invisible Hate
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 11, 2020
The Invisible Hate platform is intended to help people identify and understand symbols of racism and hate in their own cities and provide access to email templates that ask legislators ...
- LGBTQ Help Group Marks Suicide Prevention Month With Fashion Via 'Animal Crossing'
Marketing Daily, P.J. Bednarski - Thursday, September 10, 2020
The Trevor Project designed the outfits, mostly in the organization's signature orange color, for the game's avatars to wear. ...
- Disney's 'Mulan' Faces Social Blowback, Revived Boycott Call, Low Advance Sales In China
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
The movie scored impressive views and on-demand revenue in its Labor Day weekend debut on Disney+, but a boycott call and controversy around China's Hong Kong crackdown and interment of ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one on arch rival McDonald's spokescharacter Ronald McDonald. ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
"I'm quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally," Facebook Engineer Ashok Chandwaney wrote. ...
- Educating Parents Is Goal Of New Anti-Vaping Campaign
MAD, Larissa Faw - Thursday, September 3, 2020
According to research conducted by the Ad Council and C+R Research, only 2 in 5 parents are confident that they can influence their child not to vape. ...
- MOD, CVS And Quell Foundation Team For Mental Health Project
MAD, Larissa Faw - Friday, September 4, 2020
The project was unveiled in advance of Suicide Prevention Week (September 6-12) and features a documentary, "Lift The Mask." ...
- T-Mobile's CEO Warns Tying Democrats To 'Defund' Slogan Could Help Re-Elect Trump
Marketing Daily, P.J. Bednarski - Friday, September 4, 2020
Mike Sievert's warning appeared on his locked Facebook account that only some friends can see, but was also reported by "Politico." ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a special ...
- Hulu's 'Woke' Offers Fresh Take On Issue Of Race
TVBlog, Adam Buckman - Tuesday, September 8, 2020
"Woke" represents the best treatment of the hot-button issue of race that has been produced for television so far this year. ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
- Carhartt Hard Hat Campaign Celebrates Laborers On Labor Day
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
The campaign features yellow hard hats representing job openings from construction to manufacturing and transportation. Online purchases of Carhartt products will go to SkillsUSA on Labor Day. ...
- Autotrader, Kelley Blue Book Launch 'Drive The Vote'
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
A growing list of employers are offering Election Day off, including Coca-Cola, Twitter, Cisco and Uber. ...
- Zuckerberg Apologizes For Facebook's Part In Kenosha Violence
Digital News Daily, Karlene Lukovitz - Monday, August 31, 2020
Facebook failed to remove a page of a militia group calling for an armed response to Kenosha protests until after two protesters were shot to death. CEO Zuckerberg said it ...
- Bank of America, ESPN Partner To Host Racial Equality Teen Talk
Marketing Daily, Tanya Gazdik - Saturday, August 29, 2020
The sponsorship underscores Bank of America's effort to advance issues of racial equality and economic opportunity, according to the company. ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitute ...
- COVID-19 Requires Brands To Aid Community Relief Efforts
Marketing Insider, Sarah Clark - Friday, August 28, 2020
Consumers expect brands to step up and be a force for good. ...
- The Mother Of All Tuckers: How Shocked Are We That The Fox News Host Defends Armed Vigilantism?
Red, White & Blog, Joe Mandese - Thursday, August 27, 2020
The incident comes a year after a push to boycott and fire Carlson, following his August 2019 commentary that White Supremacy is a "hoax," so I have to ask -- ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The NBA postponed three playoff games Wednesday in the wake of the shooting of Jacob Blake by police in Kenosha, Wisconsin. According to reports, owners initially received phone calls from ...
- Twilio Awards $2.5 Million In Grants To Help Hotlines Stressed By COVID-19 Pandemic
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Twilio has seen a 20% uptick in use by crisis hotlines on its platform due to the impact of the COVID-19 pandemic. ...
- Lunya Urges Women To Vote In Bed
D2C FYI, Sarah Mahoney - Monday, August 24, 2020
The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house. ...
