- Email Can Help Hospitality Brands During The Pandemic
Around the Net in Email, Ray Schultz - Friday, May 22, 2020
The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how their ...
- Blood Services Organization Appeals To COVID-19 Survivors
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2020
The PSA campaign for Vitalant, which was donated by LRW Group Companies, is a prompt to take action and save lives. ...
- 'Healing Through Music' Campaign Offers Virtual Performances For Patients
Out to Launch, Steve McClellan - Thursday, May 21, 2020
Hyundai Hope on Wheels and Musicians on Call unveiled the series, featuring national recording artists like Sia and Jason Derulo. ...
- Record Label Launches Mental Health Offshoot
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 20, 2020
An Atlanta-based record label, LVRN, has launched a division focused on psychological wellness for LVRN staff and artists. “From the outset, a key component to LVRN’s success was the value ...
- Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19
MediaDailyNews, Joe Gagliese - Thursday, May 21, 2020
Tens of thousands of influencers from practically every nation have used their platforms and voice to raise awareness, lift spirits, and give back to those who need it the most. ...
- Bed Bath & Beyond Donates Products Worth $10 Million
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
A survey from Good360 found that over the past four weeks, 60% of nonprofits around the country were in need of home goods. ...
- Restaurant Employees To Benefit From This Year's National Slider Day Celebration
Mediapsssst, Richard Whitman - Thursday, May 14, 2020
White Castle is throwing a "Slider Jam" virtual party featuring Dude Skywalker. ...
- Influencers Sing Their Support For Ad Council's Mental Health Initiative
Out to Launch, Larissa Faw - Thursday, May 14, 2020
Cornerstone of campaign is a music video guiding viewers through different ways they can start a conversation with their friends about mental health challenges. ...
- Kremlin's Influence On Yandex During Lockdown Could Threaten Its Existence
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2020
Yandex has begun to transition some of its services to adapt during the COVID-19 pandemic. It has rebuilt its taxi driver service to deliver groceries and food, as well as ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- Twilio To Fund $2 Million In Crisis Communication Grants
Email Marketing Daily, Ray Schultz - Monday, May 11, 2020
Groups that are helping people in acute need have until June 5 to apply for grants that will be awarded by Twilio, parent of SendGrid. ...
- Agencies Work With Non-Profits Helping Moms, Families
MAD, Larissa Faw - Friday, May 8, 2020
Colle McVoy and ECG Group worked with Proof Alliance and United Way of Long Island respectively to help at-risk mom's and families with newborns. ...
- Angel Soft Rolls Out Relief Fund To Support Families In Need
Out to Launch, Larissa Faw - Thursday, May 7, 2020
Georgia Pacific’s Angel Soft has announced the #GiveTogetherNow, an emergency assistance fund providing $500 to needy families. The program encourages Americans to donate via a
video running across digital ...
- Brands That Are Helping During COVID-19 Are Feeling The Love On Social
London Blog, Ryan Detert - Thursday, May 7, 2020
Brands doing good things for others are clearly seeing a lift in social sentiment. ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Inside Performance, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project to benefit entrepreneurs who are building new businesses during COVID ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boost ...
- Adland Luminaries Back Humble Design Auction Effort
MAD, Larissa Faw - Friday, May 1, 2020
The "Pajama Potluck Auction" is putting up for bid virtual coffee chats and other offerings, with proceeds earmarked for shelters in cities across the nation. ...
- Make-A-Wish Reaffirms Its Purpose Despite COVID-19
MAD, Larissa Faw - Thursday, April 30, 2020
"Wishes Need Stars Like You" kicks off with a PSA that follows a little girl as she rallies her neighbors to lasso a star. ...
- It's Time To Restore The Dignity of Public Servants
MAD, Drew Train - Wednesday, April 29, 2020
COVID-19 reminds us all of the importance of civil service. And Madison Avenue can help reinforce that fact by helping to create a culture that reveres, not denigrates, the roles ...
- When COVID News Is Bad, Hit 'Em With Heartwarming
TVBlog, Adam Buckman - Thursday, April 30, 2020
Ninety-nine percent of our TV newscasts are made up of stories connected to the pandemic. The other 1%? The weather. ...
- The End Of Pointless Purpose
MAD London, Samir Patel - Wednesday, April 29, 2020
It's time to put something better in place, and the UN's Sustainable Development Goals are key -- just ask Unilever. ...
- COVID-19 Case Study: Can Red Nose Day Leap To Digital?
Marketing Daily, Sarah Mahoney - Tuesday, April 28, 2020
The nonprofit had to move fast to reinvent its annual campaign this year, says CEO, Comic Relief US. ...
- Quicken Loans, General Motors, Amazon, Donate Computers To Disadvantaged Children
Marketing Daily, Tanya Gazdik - Sunday, April 26, 2020
"Digital access has evolved from a nicety to a necessity -- and we cannot afford to let our children down," according to Skillman Foundation. ...
- Earth Day Messages Stress Urgency Of Global Climate, Warming Problems
MAD, Larissa Faw - Wednesday, April 22, 2020
Fridays For Future and agency Fred & Farid Los Angeles are launching a PSA inspired by Fridays founder Greta Thunberg's call to action. ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, with a significant majority seeing it both as a "force for good" as well as "trying to take advantage" ...
- Have A Great American Picnic, At Home
Mediapsssst, Richard Whitman - Monday, April 20, 2020
And do it with takeout, tomorrow, to support the restaurant industry with a chance to win a big prize. ...
- Brands, Celebrities Partner For COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Friday, April 17, 2020
The All-In Challenge is being sponsored by Fanatics, ESPN, FedEx, VaynerMedia, Sports Illustrated, ROKT, SimpleAuctionSite.com and iHeartRadio. ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. ...
- European Grocers Get Lists Of Those In Need Of Food Packages That Had Been Blocked By GDPR
Marketing Daily, Ray Schultz - Monday, April 20, 2020
Until this turnaround, vulnerable individuals could either eat or have their privacy protected, TechDirt reports. ...
- Aloysius Butler & Clark Helps Hospitals Say Thanks To Their Workers
Mediapsssst, Richard Whitman - Thursday, April 16, 2020
The agency is offering hospitals customized ads and posters free of charge to express gratitude for all their workers are doing during the pandemic. ...
