- WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
MAD, Steve McClellan - Thursday, April 22, 2021
By 2030, the holding company said its entire supply chain will reach net zero emissions. "We have the opportunity to make a real difference," WPP CEO Mark Read says. Includi ...
- Fix Your Algorithmic Racism, Or Face The FTC
Media Insider, Kaila Colbin - Friday, April 23, 2021
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. ...
- Lincoln Park Zoo Focuses On Endangered Animals
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
While visitors love to see the animals, they often do so without considering they may be among the last people privileged to do so. ...
- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer Uncertainty
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, April 22, 2021
There's still a big disconnect between consumer sentiment and actual behavior regarding sustainability, according to Lightspeed/Mintel study. ...
- VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses
MAD, Larissa Faw - Tuesday, April 20, 2021
The content and publishing deal, developed with IPG's Mediahub, supports and promotes 20 businesses that have taken a hit from COVID-19, ...
- Microsoft Announces Parakeet For Privacy Controls, Bing API For Private Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
Microsoft introduced a proposal to the World Wide Web Consortium to assist the ad industry, built on keeping consumer data private and address advertisers' concerns around data, and Google Chro ...
- Nextdoor To Serve Up Anti-Racism Notification, Become Gatekeeper Of Language
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
Spend some time on social media and you'll likely find racial profiling or restrictions on language. Neighborhood social networking app Nextdoor is no exception. ...
- H&M, Old Navy Aim At Future Of Sustainable Fashion
Marketing Daily, Sarah Mahoney - Thursday, April 15, 2021
H&M and Old Navy are moving into Earth Week with a fun take on fashion's future. ...
- Two Consumer Groups Have Heightened Concerns About Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Consumers remain concerned about where they see ads, especially for brands they love and admire. Affluent adults and those in senior-level management positions are the groups with the highest concern ...
- Omnicom Encourages Asian Representation In Ads
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
Asian Americans' and Pacific Islanders' buying power is up 267% since 2000, making them the fastest-growing minority market in the U.S. ...
- Alphabet Workers Want Company To Stop Protecting Harassers
Inside Performance, Laurie Sullivan - Friday, April 9, 2021
An open letter to Alphabet and Google CEO Sundar Pichai published on Medium asks Alphabet to stop protecting harassers of employees who believe they have been victimized by others ...
- Big Tech Gets Another Win Against Labor
Media Insider, Kaila Colbin - Friday, April 9, 2021
It's looking virtually certain Amazon has been successful in preventing workers at its fulfillment center in Bessemer, Ala. from unionizing. ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
- Texas AG Violates First Amendment By Blocking Critics On Twitter, Group Says
PolicyBlog, Wendy Davis - Thursday, April 8, 2021
In a lawsuit filed Thursday, an advocacy group says Texas Attorney General Ken Paxton engages in viewpoint-based discrimination by blocking Twitter users who criticize him or his policies. ...
- Facebook, Zuckerberg Get Slapped With Lawsuit From Muslim Advocates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Muslim Advocates on Thursday filed a consumer protection lawsuit against Facebook CEO Mark Zuckerberg, CFO Sheryl Sandberg and others at the company, demanding that the social network begin taking anti-Musl ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human rights in China for 2022. ...
- Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
With the escalation of anti-Asian hate crimes and violence across the U.S., Yelp searches for Asian-owned businesses rose by 130% in Feb. 2021 vs. the same period the year pr ...
- Ad Shop Instrument To Dedicate $3 Million In Services To Underserved Communities
MAD, Larissa Faw - Tuesday, April 6, 2021
The effort includes pro bono design, strategy and development work, voluntary service by agency staffers and company-matched donations. ...
- Court Ends Battle Between Trump And Blocked Critics
Digital News Daily, Wendy Davis - Monday, April 5, 2021
The Supreme Court on Monday granted the Dept. of Justice's request to vacate a lower court's ruling that former President Donald Trump violated the First Amendment by blocking critics ...
- Horizon Media Develops PSA To Fight Asian Hate
MAD, Larissa Faw - Monday, April 5, 2021
The "We Are" campaign is a compilation of personal stories written and told by employees of Horizon East, the Asian-American and Pacific Islanders (AAPI) business resource group within Horizon Me ...
- Addiction Is The Supervillain In Vaping Prevention Comic
Marketing Daily, Tanya Gazdik - Monday, April 5, 2021
Besides the comic book, the campaign from FCB includes online videos, social posts, custom display banners and digital assets. ...
- Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed "We Can Do This," on cable and broadcast ...
- 49% Of Americans View Brand Activism Positively, But Just A Third Think It Will Drive Real Change
Digital News Daily, Karlene Lukovitz - Friday, April 2, 2021
58% said brands' changing their names/logos had impacted their own buying behavior and/or impressions of brands -- but it's not clear whether that impact was positive or negative. ...
- Google Cancels April Fools' Pranks
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Google canceled April Fools' pranks on Thursday, stating that the reason was to honor all those who have been affected by COVID-19. An internal memo sent by Google Vice Preside ...
- Deep, Twisted Roots For Lack Of Asian-Americans As Agency Leaders
Marketing Daily, Mike Han - Tuesday, March 30, 2021
When a creative director said he couldn't cast any Asians for a TV spot because we "weren't funny," I didn't protest. I should have. ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Inside Performance, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding changes that need to be made to Section 230. Here are their thoughts on accountability. ...
- Attorneys General Urge Facebook And Twitter To Ban Anti-Vaxxers
Digital News Daily, Wendy Davis - Wednesday, March 24, 2021
Facebook and Twitter should more aggressively combat misinformation about COVID-19 vaccines, 12 attorneys general say in letters to the companies. ...
- Direct Agents Raises Money To #StopAsianHate
MAD, Larissa Faw - Tuesday, March 23, 2021
The agency is auctioning off a series of digital art known as non-fungible tokens (NFTs). ...
