- Adidas Launches Video Series Featuring Celebs Including Beyonce
Marketing Daily, Tanya Gazdik - Sunday, May 9, 2021
This is Adidas' most ambitious content series to date, Sockeye's Andy Fraser tells "Marketing Daily." ...
- Braze, Phrasee Partner On Email Language/Engagement Service
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The arrangement will help marketers generate the optimal language in campaigns, the companies claim. ...
- The Split-Second Timing Of Brand Trust
Media Insider, Gord Hotchkiss - Tuesday, May 4, 2021
In one-sixth of a second, we respond to our favorite brands just about the same way we respond to pictures of our favorite people. ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which focuses on asset management for compani ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join the company from Amazon, where she most recently was head of global private brands. ...
- Jimmy Bars Takes the Paths Less Traveled
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
How does a new CPG business stand out in the already saturated snack bar market? As building a brand within the grocery industry can prove challenging and expensive, Jimmy Bar ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- Baking Engagement Into The Brand Cake With Betty Crocker
Brand Insider, Steve Smith - Friday, April 2, 2021
General Mills CMO Ivan Pollard brought us back a century to the invention of the Betty Crocker persona to illustrate how the company is trying to reassert the basics ...
- Nissan Launches Brand Effort Featuring Entire Lineup
Marketing Daily, Tanya Gazdik - Friday, April 2, 2021
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- Pump & Pantry Taps Elvis Impersonator To Sing For Signups
MAD, Larissa Faw - Thursday, March 25, 2021
The work pushes the chain's new loyalty program, Pumped Up Rewards. ...
- How Marketers Can Exploit The Past Year's Turbulence To Optimal Advantage
MAD, John Pain - Friday, March 19, 2021
I believe there are five steps to a successful 2021 for brand media directors and all of them focus on getting things right internally rather than responding with a knee-jer ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integratio ...
- Brand Loyalty Is On Its Way Out. Now What?
Marketing Insider, Allison McMenimen Bakken - Friday, March 12, 2021
But it's not all bad. Consumers have broadened their thinking and willingness to try new things, leading to brand discovery. ...
- Do Consumers Really Care About Socially Conscious Marketing?
Media Insider, Maarten Albarda - Friday, March 5, 2021
Many studies say yes, but I'm not sure if consumers are really prepared to change their buying habits. ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farh ...
- Sales & Marketing Should Be Best Of Friends
Media Insider, Cory Treffiletti - Wednesday, February 24, 2021
Sales and marketing are like siblings who need and love each other, but are also quite competitive with one another. ...
- How to Know It's Time For A Rebrand
Marketing Insider, Tiffany Sauder - Thursday, February 18, 2021
For one, ask "Does our brand strategy reflect our business strategy?" ...
- Voice Of The Customer As Media Strategy
Media Insider, Cory Treffiletti - Wednesday, February 17, 2021
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. ...
- Meredith, Dive Studios And 'The Economist' Launch New Podcasts
Publishers Daily, Ray Schultz - Friday, February 12, 2021
Meredith's new podcast, "That New Mom Life," serves postpartum parents. Dive Studios' audio series highlights mental health for Gen Z. ...
- Jeep Forgets Michigan's UP In Map
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Super Bowl watchers are an astute bunch, as evidenced by the comments that have been coming in on Jeep’s social media pages. Posters are flagging that the brand neglected ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will it be too light or fun ...
- WARC Tackles 'Marketing In A Polarized Nation'
Mediapsssst, Richard Whitman - Monday, February 1, 2021
The collection of essays and interviews is part of a new publication the ad research group has launched. ...
- Conde Nast Plans To Open 'Allure' Store In New York City
Publishers Daily, Rob Williams - Thursday, January 28, 2021
The product selection will match editorial themes in 'Allure,' including its "Best of Beauty Awards," and will change with the seasons. ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of Solution
MAD, Steve McClellan - Wednesday, January 27, 2021
First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at a 4A's conference earlier this w ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- How Much Is Too Much? Election Provides Valuable Marketing Lessons
Marketing Insider, Hamish McCollester - Tuesday, January 5, 2021
Too many election emails? Campaign just past exemplifies why testing frequency and cadence is critically important. ...
- Can Publishers Profit From High-Growth Podcast Merchandise?
Publishing Insider, Rob Williams - Tuesday, January 5, 2021
Podcast products that are quirky and meaningful only to the most devoted listeners tend to sell best. ...
- What Is A Brand?
Media Insider, Kaila Colbin - Friday, December 18, 2020
A brand is not a logo. A brand is a set of mental shortcuts that let you know what to expect. ...
- 'Forbes' Launches Real Estate Platform For Luxury Properties
Publishers Daily, Sara Guaglione - Monday, December 14, 2020
Forbes Global Properties is invitation-only and links buyers with real-estate firms. ...
