- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertising -- a monumental move that would change the direction of the car company, which has avoided such practices ...
- TikTok Taps 'Self,' 'WWD' For Creative Learning Fund Partnerships
Publishers Daily, Melynda Fuller - Thursday, May 28, 2020
Health and wellness brand 'Self' has been producing expert-driven, science-backed content since May 13, with production expected to continue for seven weeks. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- Hakuna Brands Persevered Despite Worries; Fills Calif. Stores With Pints, Novelties
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
Friends since their days as students at UCLA, Hannah Hong and Mollie Cha have created a thriving CPG based on their shared intolerance for lactose. What began in the mid-2000s ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index ...
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. ...
- Why It's Time To Partner With A Podcast, Not Launch One
London Blog, Theo Johnson - Friday, May 15, 2020
A lack of commuters is balanced by home listeners -- but it's the established shows that are feeling the love, not new launches. ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs ...
- Pandemic Marketing: Sponsored Face Masks On Sports TV
TV Watch, Wayne Friedman - Wednesday, May 13, 2020
NFL teams started selling sports team-branded face masks online, which might start appearing on the sidelines of games this fall on players. ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...
- Zenni Optical Positioned To Trump Hipness With Value
Brand Insider, Steve Smith - Thursday, May 7, 2020
This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool. ...
- Mindshare Finds Americans Plan To Spend Less Time With Media After Pandemic
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one of the findings from the eighth ...
- Land Rover Recognizes Heroes During Annual Celebration
Marketing Daily, Tanya Gazdik - Thursday, April 30, 2020
Rather than celebrate an "inward" milestone, the brand wanted to honor those who have made a difference, says Spark44's Christopher Barus. ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard ...
- Brands Change Marketing Course During The Pandemic, Knowing They Will Be Judged
Around the Net in Email, Ray Schultz - Tuesday, April 28, 2020
Brands are revising advertising campaigns, knowing that consumers will judge them for a long time for insensitivity during the pandemic. Meanwhile, the deluge of marketing emails has become a running ...
- New Walmart CMO Assumes Role With Unusual Reporting Structure
Around the Net In Brand Marketing, Ray Schultz - Friday, April 24, 2020
Walmart’s new CMO, Target veteran William White, will report not to Walmart’s CEO but to the chief customer officer, Janey Whiteside. This is seen as an unusual arrangement. The CMO ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- Here's How Letting Go Brought In Great Results For Rust-Oleum
MediaPost Connect, Nina Lentini - Friday, April 24, 2020
The brand sought to inspire the next generation of DIYers -- Millennials, who had grown up with social, where things "have to be perfect," said the senior director of communications ...
- Potbelly: 'This Is The Moment When Brands Are Built'
Brand Insider, Steve Smith - Thursday, April 23, 2020
While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption. ...
- 'Time' Launches Virtual Live Time 100 Talks
Publishers Daily, Melynda Fuller - Wednesday, April 22, 2020
The event's theme stems from Time's special report and issue "Finding Hope," now on newsstands, which approaches the COVID-19 pandemic with insights and solutions. ...
- How Crisis Is Accelerating Shift In Brand Purpose From 'You' To 'Us,' And What You Can Do About It
MediaDailyNews, Joe Mandese - Friday, April 17, 2020
A new era of "disruption" will accelerate a shift in brands' purpose to be less about the consumer and more about society, consumer researcher J. Walker Smith said during a ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now. ...
- Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
Brand Insider, Steve Smith - Tuesday, April 14, 2020
"I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- What Consumer Spending Means For Publishers During Pandemic
Publishing Insider, Rob Williams - Thursday, April 9, 2020
The pandemic's effect on publishers will be as varied as it is on the global economy, with several industry segments suffering worse than others. ...
- Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
Brand Insider, Steve Smith - Wednesday, April 8, 2020
Melt Shop's "Melt It Forward" program provides deliveries to frontline health workers. ...
- Setting The Table: Our In-Depth Look At Fast Food
QSR Land, Sarah Mahoney - Monday, April 6, 2020
Welcome to QSRLand, the maiden voyage of MediaPost's new weekly newsletter covering the fast-changing world of QSR and casual dining. ...
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising
content. ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans. ...
