- Ford Family Member Named To New Marketing Position At Automaker
Marketing Daily, Tanya Gazdik - Monday, September 27, 2021
The automaker plans to offer "merchandise and accessories, and potentially even digital products like non-fungible tokens." ...
- From Protein To Elderberries: Kids' Health In The Spotlight
CPG FYI, Steve Ellwanger - Friday, September 24, 2021
Sometimes a better-for-you product starts with a child and expands from there. Nutrition coach Erin Mann discovered the benefits of elderberry for her son Lucas and now sells 15 produc ...
- 'Local Bar Sundays': The First Bulleit's On Diageo
Marketing Daily, Les Luchter - Thursday, September 23, 2021
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "First Drink's on Us" $250,000 rebate program. ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first ti ...
- Leading Hotels Of The World: Lessons In Agile Marketing
Marketing Insider, Harvey Chipkin - Monday, September 20, 2021
LHW launched more campaigns in the third quarter of 2020 than it had in years past, increasing its cross-functional collaboration and innovation. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, agencies and brands. ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols
MediaDailyNews, Colin Kirkland - Wednesday, September 15, 2021
"Morning Mantras" finds inspiration where many of us are: home. Nichols says she believes in the power of a few words "to remind us, 'Hey, we're all in this togeth ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
MediaPost Connect, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is f ...
- How -- And Why -- Brands Should Better Support Our Troops
Marketing Insider, Aaron Paquette - Thursday, September 9, 2021
Brands that honor service members support millions of consumers, reminding us that our way of life is made possible by ongoing sacrifices of a special group. ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- 'Little Black Box' Inventor, Marketer Don Poynter Dies
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 31, 2021
Don Poynter’s first big hit was whiskey-flavored toothpaste. Other contraptions he invented and marketed included a talking toilet, the Go-Go Girl Drink Mixer and the Little Black Box. “His li ...
- Purell Takes Top Spot For Increased Usage
Marketing Daily, Tanya Gazdik - Tuesday, August 31, 2021
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. ...
- As Gen Z Flocks to 'Digital Campfires,' How Will It Shape Marketing?
MAD, David Ciccarelli - Friday, August 27, 2021
Gen Zers are tiring of polished traditional platforms and crave deeper, more authentic interactions. If you want to target this audience, you'll need to adopt genuine messaging for the e ...
- Fashion Salutes NYC In Fall Campaigns
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 30, 2021
Brands know how hungry people are for that Big Apple energy. ...
- Just Say YES: Motto Of A Conquering Marketer
MediaPost Connect, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes." To s ...
- Report: ESPN Looks To License Brand Name To Gambling Sportsbooks
Television News Daily, Wayne Friedman - Friday, August 27, 2021
TV sports networks have been aggressive in pursuing relationships and/or investments with sports betting concerns in recent years. ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during t ...
- Brand Insider Rerun: Re-Engaging Betty Crocker
Brand Insider, Steve Smith - Wednesday, August 25, 2021
As we ease back into hybrod and live events this season I recall fondly one of my favorite virtual sessions from this past year of online-only Brand Insider. General Mill ...
- Marketers And Funnel Vision
Media Insider, Gord Hotchkiss - Tuesday, August 24, 2021
Funnels are arbitrary lenses, invented by marketers, that are applied after the fact. They have nothing to do with how we live our lives. ...
- Pushing The Boundaries: Staying Ahead In An Unpredictable Digital World
MediaPost Connect, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That proved to be a good rule of thumb for Sonia Anand, MAC Cosmetics' executive director and director of glob ...
- Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
MAD, Joe Mandese - Thursday, August 19, 2021
The timing was prompted by a combination of factors -- "omnichannel marketing, agile resourcing and technology innovation" -- that have reshaped the agency world, the agency said. ...
- What If Today's Ad Strategies Are All Wrong?
Media Insider, Maarten Albarda - Friday, August 20, 2021
The more I study new ad constructs, the more I am convinced that some of the foundational truths from the masters of the '80s and '90s are still true to ...
- Taking Risks: Adventures of an Entrepreneurial Spirit
MediaPost Connect, Lisa Singer - Thursday, August 19, 2021
"Traveling a lot over the years has really helped shape my perspective." Visible Wireless' head of brand marketing, Pearl Servat, credits her experiences with different cultures and people for givi ...
- Budweiser's Candle, Meat Products Extend Brand's BBQ-Beer Connection
Marketing Daily, Les Luchter - Thursday, August 12, 2021
The Budweiser Bratwurst line of processed meats gets a boost with a contest awarding winner a year's supply of Bud and bratwurst. ...
- How Brands Can Party Like It's 1999
Marketing Insider, Aaron Paquette - Thursday, August 12, 2021
Why are the '90s having a moment? This year, millennials are beginning to turn 40 and reminiscing about their youth. ...
- Breaking the Mold: Jackson Hewitt's Newest Marketing VP
MediaPost Connect, Lisa Singer - Wednesday, August 11, 2021
"You know, you're never going to get a job." Jackson Hewitt's VP of Integrated Marketing & Creative, Suzanne Darmory, was told that right out of college by an art directo ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
Research Intelligencer, Joe Mandese - Thursday, August 5, 2021
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting them to allocate funds and resourc ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
