- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? ...
- New Yorker Store Debuts, Extends Ecommerce And Brand Marketing
Publishers Daily, Fern Siegel - Tuesday, November 24, 2020
An array of curated products celebrates the magazine's history and the artists that grace its pages. ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans. ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- 4 Questions To Help Brands Read The Room
Media Insider, Kaila Colbin - Friday, November 6, 2020
Before making a statement about something other than your brand, ask questions like: Is this our area of expertise? Do people care what we have to say about this? ...
- Marketing Lessons Learned From The Rise And Fall Of Quibi
MAD, Matt Conlin - Tuesday, November 3, 2020
Quibi was painfully out of touch with its digitally native audience. ...
- Microsoft Lets Advertisers Highlight Deals With Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Microsoft Promotion Extensions, which launched on Tuesday, allow brands running ads on Microsoft Advertising to highlight a specific deal or special offer in their text ad. ...
- The Shipyard Sets Up New Ecommerce Practice, Taps Its CMO To Run It
Mediapsssst, Richard Whitman - Monday, October 26, 2020
The new practice will be run by the agency's CMO Lance Porigow. Eyewear maker Bolle and BrewDog brewery have awarded the agency its ecommerce assignments. ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, Rob Williams - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertisers handle touchy issues like racism, climate change and sex. ...
- 'Rolling Stone' Creates Ecommerce Destination For Brand Merch
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
The RS Shop debuts with two collections: The Covers Collection and The Logos Collection. Each captures moments in music history. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Peloton To Offer New Options With Many Gyms Still Closed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Peloton is preparing to launch a cheaper treadmill and a new high-end bike, while cutting the price of its existing bike to take advantage of fitness-starved consumers as many gy ...
- Target Adds Premium Line
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Target is adding a premium line called Good & Gather Signature as part of a 600-item expansion of its year-old Good & Gather label, which will become the retailer’s large ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, to ensure every product is designed to be recyclable and reusable by 2030. ...
- Land Rover Reopens Experience Centers, Makes Driving Fun
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 4, 2020
Expert instructor coaching will no longer be in-vehicle, but delivered via two-way radio communication, hand signals and ground marshaling. ...
- Uber May Require Some Riders To Verify Mask Compliance
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 3, 2020
Uber is extending the mask verification feature used with drivers since mid-May to some riders in the U.S. and Canada by the end of September. The company has required drivers a ...
- Hearst Magazines Partners With Idle Group On Branded Mattress Line
Publishers Daily, Sara Guaglione - Wednesday, September 2, 2020
Idle Group plans to launch the first mattress brand lines in Q4 2020 with Country Living, followed by House Beautiful, Men's Health and Women's Health in early 2021. ...
- Krispy Kreme Finally Opens NYC Flagship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
After a delay prompted by the pandemic, Krispy Kreme has finally opened in Times Square, complete with the world’s largest hot light and the nation’s tallest glaze waterfall. Opening duri ...
- Major Airlines Eliminate Change Fees For Good
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
Over the course of 48 hours, Delta Air Lines, United Airlines, American Airlines and Alaska Airlines announced that flight change fees have been permanently eliminated. The move comes after tempora ...
- Amazon Offers Alexa-Powered Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 1, 2020
Amazon is debuting a 35,000-square-foot supermarket in Los Angeles that offers what it calls a “seamless” shopping experience. “Shoppers access their Alexa shopping lists to figure out where the ite ...
- Why Walmart Wants TikTok
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 1, 2020
Walmart has given only a vague rationale for why it would want TikTok, a video-sharing social media site, but it appears to boil down to its vast audience of you ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music and partly by building a global brand. The singer and songwriter has worked with major brands including Coca-Cola, CapitalOn ...
- Time For Brands To Take A Stand
Media Insider, Kaila Colbin - Friday, August 28, 2020
Does your brand want to stand up in solidarity with the protests? If yes, start by taking a good look at yourself as a brand. ...
- BMW, Mini Launch New Credit Cards
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The new BMW credit card offerings are designed to deliver the performance expected from premium brands, says BMW's Ian Smith. ...
- Volkswagen Van Spreads Voting Message
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
"There's something special about the Volkswagen brand that feels familiar and inviting," says Committee of Seventy's David Thornburgh. ...
- 'AARP The Magazine' Launches Live Video Series, Property Brothers Slated To Appear
Publishers Daily, Melynda Fuller - Tuesday, August 18, 2020
Home improvement is particularly important to AARP's target demographic. Most 50+ adults want to remain in their homes as they age. ...
- Ford Dips Toe Into Podcasts With Bronco Series
Drive Time, Tanya Gazdik - Monday, August 17, 2020
Telling a compelling story like Bronco's generates enthusiasm for the overall Ford brand, Ford's Mark Truby tells "DriveTime." ...
