- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farh ...
- Sales & Marketing Should Be Best Of Friends
Media Insider, Cory Treffiletti - Wednesday, February 24, 2021
Sales and marketing are like siblings who need and love each other, but are also quite competitive with one another. ...
- How to Know It's Time For A Rebrand
Marketing Insider, Tiffany Sauder - Thursday, February 18, 2021
For one, ask "Does our brand strategy reflect our business strategy?" ...
- Voice Of The Customer As Media Strategy
Media Insider, Cory Treffiletti - Wednesday, February 17, 2021
The "voice of the customer" is key, because it has credibility that the voice of the brand does not. ...
- Meredith, Dive Studios And 'The Economist' Launch New Podcasts
Publishers Daily, Ray Schultz - Friday, February 12, 2021
Meredith's new podcast, "That New Mom Life," serves postpartum parents. Dive Studios' audio series highlights mental health for Gen Z. ...
- Jeep Forgets Michigan's UP In Map
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Super Bowl watchers are an astute bunch, as evidenced by the comments that have been coming in on Jeep’s social media pages. Posters are flagging that the brand neglected ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will it be too light or fun ...
- WARC Tackles 'Marketing In A Polarized Nation'
Mediapsssst, Richard Whitman - Monday, February 1, 2021
The collection of essays and interviews is part of a new publication the ad research group has launched. ...
- Conde Nast Plans To Open 'Allure' Store In New York City
Publishers Daily, Rob Williams - Thursday, January 28, 2021
The product selection will match editorial themes in 'Allure,' including its "Best of Beauty Awards," and will change with the seasons. ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of Solution
MAD, Steve McClellan - Wednesday, January 27, 2021
First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at a 4A's conference earlier this w ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- How Much Is Too Much? Election Provides Valuable Marketing Lessons
Marketing Insider, Hamish McCollester - Tuesday, January 5, 2021
Too many election emails? Campaign just past exemplifies why testing frequency and cadence is critically important. ...
- Can Publishers Profit From High-Growth Podcast Merchandise?
Publishing Insider, Rob Williams - Tuesday, January 5, 2021
Podcast products that are quirky and meaningful only to the most devoted listeners tend to sell best. ...
- What Is A Brand?
Media Insider, Kaila Colbin - Friday, December 18, 2020
A brand is not a logo. A brand is a set of mental shortcuts that let you know what to expect. ...
- 'Forbes' Launches Real Estate Platform For Luxury Properties
Publishers Daily, Sara Guaglione - Monday, December 14, 2020
Forbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- 'GQ' Store Expansion Comes As Commerce, First-Party Data Gain Primacy
Publishing Insider, Rob Williams - Wednesday, December 9, 2020
Revenue from retailing activities including ecommerce is enticing, but publishers need to be mindful of the potential risks. Exclusivity is a key differentiator. ...
- Marketing/Ad Folks, Don't Feel Guilty About This Bingefest
Marketing Daily, Phyllis Fine - Sunday, December 6, 2020
"Emily In Paris" provides marketing perspectives --- and hot actors, French scenery. ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? ...
- New Yorker Store Debuts, Extends Ecommerce And Brand Marketing
Publishers Daily, Fern Siegel - Tuesday, November 24, 2020
An array of curated products celebrates the magazine's history and the artists that grace its pages. ...
- Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
Mediapsssst, Richard Whitman - Thursday, November 12, 2020
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans. ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- 4 Questions To Help Brands Read The Room
Media Insider, Kaila Colbin - Friday, November 6, 2020
Before making a statement about something other than your brand, ask questions like: Is this our area of expertise? Do people care what we have to say about this? ...
- Marketing Lessons Learned From The Rise And Fall Of Quibi
MAD, Matt Conlin - Tuesday, November 3, 2020
Quibi was painfully out of touch with its digitally native audience. ...
- Microsoft Lets Advertisers Highlight Deals With Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Microsoft Promotion Extensions, which launched on Tuesday, allow brands running ads on Microsoft Advertising to highlight a specific deal or special offer in their text ad. ...
- The Shipyard Sets Up New Ecommerce Practice, Taps Its CMO To Run It
Mediapsssst, Richard Whitman - Monday, October 26, 2020
The new practice will be run by the agency's CMO Lance Porigow. Eyewear maker Bolle and BrewDog brewery have awarded the agency its ecommerce assignments. ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
