- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- What Consumer Spending Means For Publishers During Pandemic
Publishing Insider, Rob Williams - Thursday, April 9, 2020
The pandemic's effect on publishers will be as varied as it is on the global economy, with several industry segments suffering worse than others. ...
- Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
Brand Insider, Steve Smith - Wednesday, April 8, 2020
Melt Shop's "Melt It Forward" program provides deliveries to frontline health workers. ...
- Setting The Table: Our In-Depth Look At Fast Food
QSR Land, Sarah Mahoney - Monday, April 6, 2020
Welcome to QSRLand, the maiden voyage of MediaPost's new weekly newsletter covering the fast-changing world of QSR and casual dining. ...
- ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic
MediaDailyNews, Joe Mandese - Thursday, April 2, 2020
The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising
content. ...
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2020
Engelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans. ...
- Reports: Airbnb Suspends Marketing To Save $800M
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
In addition, top execs' salaries have been cut 50% for now, co-founders are eschewing salaries altogether for six months; and a hiring freeze is on for all but the mo ...
- 'High Times' To Acquire Cannabis Producer
Publishers Daily, Sara Guaglione - Friday, March 27, 2020
'High Times' will soon own a cannabis plant producer, the first to be bought by Hightimes Holding Corp, which owns a number of marijuana-focused media companies and events. ...
- Consumers Seek 'People-Friendly' Brands During COVID-19 Crisis
Research Intelligencer, Rob Williams - Tuesday, March 31, 2020
Consumers are gravitating toward brands that demonstrate integrity and a willingness to help people cope with uncertainty, a survey by advertising agency The Variable suggests. ...
- 'People' Reports Consumers Changing Habits, Watching Brand Behavior Amid COVID-19 Pandemic
Publishers Daily, Melynda Fuller - Thursday, March 26, 2020
A recent 'People' survey asked consumers how companies are treating employees and how they approach new brands in a time of crisis. ...
- New York Offers State-Made Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 12, 2020
New York now has its own state-made hand sanitizer, "NYS Clean,” which is being packaged by prisoners. Around 100,000 gallons a day of the product is due to be distribut ...
- PepsiCo Hopes For A Big Gulp Of Energy With Rockstar Acquisition
Marketing Daily, Steve Ellwanger - Wednesday, March 11, 2020
The deal comes amid a tidal wave of established and nascent energy-drink offerings. ...
- Vox Media Launches New Ad Marketplace Concert Local
Publishers Daily, Melynda Fuller - Tuesday, March 10, 2020
Through the new marketplace, national marketers can access local publishers' digital audiences at scale, while smaller brands are provided with the opportunity to advertise on a local level. ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- Pluto TV Upgrades, Refreshes Brand ID, Launches Branding Campaign
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
A new logo, brand ID elements and a campaign spanning TV, digital, social, OOH are rolling out in conjunction with new features to make the viewing experience easier. ...
- What Happens When A Black Swan Beats Up Your Brand
Media Insider, Gord Hotchkiss - Tuesday, March 3, 2020
Will Corona beer go the way of Ayds diet candies in the 1980s? ...
- Playboy Enterprises Restructures Under PEI Holdings
Publishers Daily, Melynda Fuller - Tuesday, February 25, 2020
The new categories include sexual wellness, apparel and accessories, home and hospitality, and beauty and skincare. ...
- Conde Nast Pitches Home Network To Advertisers
Publishers Daily, Sara Guaglione - Tuesday, February 25, 2020
Conde Nast is packaging its home-related video series across its brands as an opportunity for advertisers to reach millennial "home-doers." ...
- Bloomberg, Principal Financial Group Team For Sponsored Room
Publishers Daily, Sara Guaglione - Monday, February 24, 2020
The room contains Principal-branded decor and design elements in the brand's colors, as well as large, HD monitor screens with Principal Financial Group imagery and messaging. ...
- 'Inc.' Launches Regional 5000 List Franchise
Publishers Daily, Melynda Fuller - Friday, February 21, 2020
The series focuses on five specific states or regions, with lists recognizing its fastest-growing companies. California list launched first. ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers a ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- Time 100 Summit Expands To 2 Days, Extends Franchise
Publishers Daily, Sara Guaglione - Wednesday, February 19, 2020
This year's event will host on-site breakout sessions centered on topics such as empowering female leaders and exploring how businesses should address the climate crisis. ...
- Goodyear Evolves Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, February 14, 2020
"We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The New Yorker,' 'Vogue,' 'Vanity Fair,' 'Wired' and 'GQ.' ...
- Marketers Say User Experience Is Key To Brand Identity
Research Intelligencer, Rob Williams - Tuesday, February 11, 2020
The user experience helps to stand out in a crowded marketplace permeated by "digital sameness." ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding effo ...
- 'The New York Times' Taps David Perpich To Lead Standalone Products, Ventures
Publishers Daily, Melynda Fuller - Friday, January 31, 2020
Perpich will lead teams across the newspaper's existing products and guide the incubation of new ones. ...
- TrueCar Aims To Attract More Millennials, Women
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2020
The company will explore brand partnerships that will focus on building connections with new audience targets, TrueCar's Lucas Donat tells "Marketing Daily." ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOH
MediaDailyNews, Fern Siegel - Monday, January 27, 2020
Vivian Kronengold is charged with repositioning the digital OOH signage company as a full-serve sales and marketing company for advertisers. ...
