- White Cloud Trademark For Sale Outside Of U.S.
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
The rights to the White Cloud brand name, which originated at Procter & Gamble before becoming a Wal-Mart private label, are up for sale for uses besides paper products ...
- Message In What We Buy, But Nobody's Listening
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
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- Sisyphus Had It Easy Compared to BBH New York
Online Media Daily, Gavin O'Malley - Tuesday, May 19, 2009
Talk about your uphill battles. How about opening an online bank for an auto manufacturer? Ailing auto financer GMAC has tapped BBH New York to introduce its new online banki ...
- Signs Point To Resurgence In Brand-Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
Nearly three-quarters of the 129 marketers surveyed last month by the Association of National Advertisers say they are poised to hike their media budgets before the recession ends -- 4 ...
- How Are Our Brands Doing?
Marketing Daily, Susan Nelson - Thursday, May 14, 2009
In these rough times maintaining a healthy brand requires powering on all cylinders, not just picking and choosing based on what you can afford or believe will help in t ...
- Porsche Is Most-Recommended Brand
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The most recommended brand was Porsche, with the highest owner recommendation of 91%. "Porsche owners' feelings for their cars run deep; some might call it devotion," says AutoPacific's George Peterso ...
- Consumers Embrace American Fashion Brands
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2009
"Over the past decade, fashion providers went through their satisfaction and quality stages and, by now, most of the clothing produced is pretty undifferentiated," says Brand Keys. "Most products . ...
- The Sky May Not Be Falling, But The Ground Is Definitely Shifting
Marketing: Green, Hugh Hough - Wednesday, May 13, 2009
What can your brand do? Embrace your community -- i.e., your stakeholders. Start with your employees. Look at ways of adding depth to the relationship you have with them. Comm ...
- Peacock Struts NBCU Brand Campaign
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Celebrating its fifth year under the NBC Universal banner, the big media company is unveiling a rare overarching brand campaign as part of an overall marketing effort that will la ...
- To App Or Not To App: A Report Offers Guidance
Online Media Daily, Mark Walsh - Monday, May 11, 2009
With marketers caught up in the iPhone app frenzy, a new report aims to help companies take a step back and soberly assess whether to hawk their own branded mobi ...
- MySears and MyKmart Send Friend Requests
Online Media Daily, Gavin O'Malley - Thursday, May 7, 2009
Shooting for greater consumer engagement, Sears Holdings has tapped Chicago-based technology company Viewpoints Network to power two new online communities, MySears.com and MyKmart.com. Through the networks, MySears and MyKmart membe ...
- Protect Ya Rep Virtually, Boost Brand Value for Real
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Companies that embrace brand reputation management best practices have a better public image than other firms and are twice as likely as average companies to increase shareholder value, according ...
- Miami Beach's Fontainebleau Ditches Its Sexy Positioning
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
About six months ago, we reported that Miami Breach's refurbished Fontainebleau Hotel was reopening with
"splash and panache" in a sexy ad campaign that was hard to miss ...
- Top 10 'Decade-Defining Brands'
Marketing Daily, - Thursday, May 7, 2009
Ten brands that helped set America's cultural agenda over five decades: 1 Apple2 Calvin Klein3 Fox4 Google5 Microsoft6 MTV7 NASA8 OPEC9 Rolling
Stone10 Searle
Source: Minyanville ...
- Intel Set To Roll Out Ambitious Global Branding Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Intel is about to launch a massive advertising campaign in more than two dozen countries that seeks to make consumers more familiar with the brand. "Sponsors of Tomorrow," which wi ...
- AAF Wants To Rehab Madison Ave.'s Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
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- Elsevier Fails To Meet Own Standards With Sponsored Pub
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
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- Digital Taking Bigger Role in Branded Content
Online Media Daily, Gavin O'Malley - Wednesday, May 6, 2009
The overall importance of branded entertainment continues to climb in the strategic planning of top marketers, according to a new white paper released by think tank Event Marketing Institute a ...
- Mofilm Contest Uses Mo' Mobile, Video
Online Media Daily, Tanya Gazdik - Wednesday, May 6, 2009
A diverse set of marketers have signed on as participants in the Mofilm User-Generated Content "You to the Power of 12" competition. And the brands, which include Renaissance Hotels a ...
- Whatever Comes First At the Chicken Factory, It's For Sale
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 5, 2009
Kim Souza's lede had me cackling at sunrise: "Poultry companies have found a market for everything but the cluck in the low margin, high volume business of chicken processing." A ...
- Lauder Pitching Value, Transparency To Shore Up Profits
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 5, 2009
First Starbucks tells us it's a value brand; now it's Estée Lauder's turn. In reporting a 70% drop in quarterly profits, the cosmetic maker says it hopes to rejuvenate sal ...
- Amazon's Kindle Ready To Enter College
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 5, 2009
Amazon reportedly will launch a larger version of its Kindle e-book reader May 6 in partnership with six universities, including Case Western, Pace and Princeton. The market is certainly ther ...
- Pepsi Bottling Group Rejects PepsiCo Purchase Offer
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
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- WPP Will Cut 7,200 This Year In Drive To Save Costs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
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- Estee Lauder Profit Drops In Line With Consumer Demand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
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- Wal-Mart Expanding Employer Rx Drug Program
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
Wal-Mart is offering businesses low-priced drugs if they sign up to buy directly from its network of in-store pharmacies, rather than contracting to buy drugs through third parties known ...
- Dell And HP Target Small Biz With Relationship Programs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
Dell and Hewlett-Packard are going head-to-head in an effort to offer lucrative management services, along with their hardware, to small and midsize businesses (SMBs). The model is similar to wh ...
- U.S. Car Buyers Adopting European Values
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
While no one expects Americans to turn into a nation of fuel-sipping pragmatists, we are turning more to the European model of buying smaller cars and holding on to th ...
- Fiat CEO Wants To Form European Auto Supergroup
Around the Net In Brand Marketing, Thom Forbes - Monday, May 4, 2009
Fiat CEO Sergio Marchionne wants Italy's largest industrial group to separate Fiat Auto from its other divisions, join them with Opel/ Vauxhall, Saab, and GM's other European operations, as we ...
- Contact: Keeping a Low Profile
Media Magazine, - Friday, May 1, 2009
When i sat in on a research panel last year, someone said, "The fact that anyone can lead a luxurious life shows that the meaning of luxury has changed." Ev ...
