- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started on Poshmark and scale businesses as they become more successful. ...
- Trend Watch: Sportswear Sales Rise, Apparel Supplants Food As No.1 Teen Purchase
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 6, 2021
"We think it's worth noting that total demand for clothing/footwear today is actually higher than it was pre-COVID," says analyst. ...
- Followup On Nike's Hands-Free Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 4, 2021
Putting on shoes can be a difficult task for people with disabilities that range from arthritis to partial paralysis. Enter Nike, which has created the Go FlyEase, the first sneak ...
- Social Media Slams Kylie Jenner Swimsuit Company
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 4, 2021
Social media can make or break a brand, as members of the Kardashian and Jenner empire are well aware. Or in this case, it can drown a brand. Kylie Swi ...
- Tom Brady Launches Clothing Line At Nordstrom
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Tom Brady is launching a clothing line, called simply “Brady,” that will be available at Nordstrom starting in December. It will include men’s training and activewear. The football legend partner ...
- With Freestyle, Stitch Fix Aims To Disrupt Fashion - Again
D2C FYI, Sarah Mahoney - Monday, September 27, 2021
The Stitch Fix Freestyle, an evolution in its technology platform, allows anyone to shop in their own personal store. People can buy items directly from the company for the fir ...
- Volvo Collaborates With Footwear Company
Marketing Daily, Tanya Gazdik - Sunday, September 26, 2021
The limited-edition sneaker was Inspired by the electric Volvo XC40 Recharge. ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-Up
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Even Nike can't outrun supply-chain woes, with the mighty apparel company posting some uncharacteristically disappointing results. ...
- Wrangler, Dickies Launch Upbeat Campaigns
Marketing Daily, Tanya Gazdik - Monday, September 20, 2021
Wrangler's effort features a diverse lineup of "everyday people" while Dickies focuses on three charitable groups. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces a line of private-label apparel inspired by its fitness instructors. ...
- Money-Losing Allbirds Plans To Win With Stores
D2C FYI, Sarah Mahoney - Monday, September 13, 2021
"We have incurred significant net losses since inception," Allbirds warns potential investors in its filing with the Securities & Exchange Commission. ...
- Dick's Goes Outdoors, REI Stretches With Athleta
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2021
Public Lands, Dick's Sporting Goods' new outdoor retail format, will sell outdoor and lifestyle apparel, footwear and equipment. ...
- Gap Weighs In On Optimism, The '90s, Gen X
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2021
Called "Individuals," the new effort introduces a fresh crop of culture-changers, capturing their values and personality in 15-second spots. ...
- Lexus Joins With Designer, Champion For Apparel Collection
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
Los Angeles designer Salehe Bembury, who has 317,000 Instagram followers, posted the hoodie design there. ...
- In New Eyewear Ad, Tom Brady Meets His Ancient Self
Marketing Daily, Sarah Mahoney - Friday, September 3, 2021
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will look when he's fully grey, kinda wrinkled, yet still in uniform. ...
- Carhartt Says Hard Rock Is Hard Work --- And Metallica Is Hiring
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2021
"We have a saying that every day is Labor Day at Carhartt, and we try... to thank people for working in [skilled trade] fields." ...
- New Balance V. Michael Kors: New Lawsuit
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 26, 2021
"New Balance is testing its legal hold on the letter 'N' in [a] suit against Michael Kors," alleging "a design on the shoe's side is 'virtually identical and confusingly simil ...
- Carhartt, Tractor Supply, Partner To Boost Trades
Marketing Daily, Sarah Mahoney - Tuesday, August 24, 2021
Retailer and apparel company's joint efforts includes donations to SkillsUSA, a skilled worker training group, and limited-edition "Support the Trades" T-shirts. ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superstar Naomi Osaka, a four-piece collection made entirely from upcycled denim. ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q ...
- Old Navy Stops Segregating Plus-Size Market
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 19, 2021
Old Navy is taking more steps against fashion's usual focus on thin customers. The brand is reimagining its approach to how plus-size clothes are designed, manufactured and displayed, including maki ...
- Levi Strauss Acquires Yoga Activewear Brand
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 10, 2021
Levi Strauss & Co. is buying premium athleisure brand Beyond Yoga. “The deal comes the same week that Wolverine Worldwide Inc. acquired U.K. activewear brand Sweaty Betty,” notes Chain Store Age. “Based in L ...
- State Bags Debuts Affordable Back-To-School Line At Target
D2C FYI, Sarah Mahoney - Monday, August 9, 2021
The company, launched to help New York City's underprivileged kids is channeling people's appetite for trendy accessories into innovative charitable efforts. ...
- Fall Fashion Is Here. Neiman Marcus Aims To Re-Introduce Us
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 9, 2021
Apparel spending has come roaring back. But those changes mean fashion-forward shoppers are more open-minded, questioning what their style should be. ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category grow ...
- Title Nine Apparel Company Donates $1M To Women's Soccer Team
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 5, 2021
Missy Park, the founder of Title Nine, a California-based apparel company, was so annoyed after watching a recently released documentary that chronicles the U.S. Women’s National Team’s legal battle f ...
- Reebok's AR Tool Helps DIY Ballers Build Their Own Courts
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
The idea is to give kids and teens "more places to play," says Inge Stenta, head of U.S. marketing. ...
- Kyrie Irving Backpedals On Nike Slam
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 3, 2021
NBA star Kyrie Irving says he was out of line in publicly bashing Nike and says he's working with the company to fix the problems. Irving blasted the sneaker gian ...
- Kyrie Irving Does Not Endorse His Own Nike Shoe
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 29, 2021
Nike is being blasted by one of its star athletes, who says he had nothing to do with the design or marketing of the upcoming Kyrie 8. “These are tras ...
