- Adidas Makes Commitment To Black Community As HR Chief Retires
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 1, 2020
Karen Parkin resigned yesterday after facing pushback for saying that the issue of racism was "noise" that was talked about only in the U.S. ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, strong ecommerce trends are continuing. ...
- Levi Strauss Pledges To Appoint Black Board Member
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 22, 2020
Levi Strauss is doing more than just giving employees Juneteenth off. The jeans maker also pledged to fill a position it calls “head of diversity, inclusion, and belonging,” to add ...
- BrightWave Named Email Agency Of Record By Eddie Bauer
Email Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
BrightWave will manage the email channel and inbox experience for Eddie Bauer, the agency says. ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Stitch Fix's 'Direct Buy' Option Gains Traction
Marketing D2C Weekly, Sarah Mahoney - Monday, June 15, 2020
Company's new approach offers customers the chance to buy items directly rather than as part of a curated style "fix." ...
- Nike, NFL, Quicken Loans Respond To Racial Protests By Recognizing Juneteenth As Paid Holiday
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
Although Juneteenth is not a federal holiday, most states and the District of Columbia have passed legislation recognizing it. ...
- Gap Names DEG As Email Agency Of Record
Email Marketing Daily, Ray Schultz - Thursday, June 11, 2020
DEG will handle email campaigns for five Gap brands, while utilizing Salesforce Marketing Cloud. ...
- Reebok Walks Away From CrossFit In Response To CEO's Tweet
Marketing Daily - Top of the News, Thom Forbes - Monday, June 8, 2020
Reebok has sponsored the CrossFit Games since 2010. ...
- Ignoring Racial Injustice? Nike Begs 'For Once, Don't Do It'
Marketing Daily, Sarah Mahoney - Saturday, May 30, 2020
In what might be its strongest statement about racial harmony yet, Nike released a video that turned its decades-old slogan on its head. ...
- Walmart Wades Into Used-Clothing Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 27, 2020
The world's biggest retailer is partnering with thredUp, the biggest apparel reseller. ...
- Data Supports Shift To Comfortable Clothes During Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 18, 2020
Maybe your coworker really isn’t wearing actual pants — or even a bra —on that Zoom call. “New data supports the claims that have already been memorialized both in memes on ...
- With $30 Million, Old Navy Threads COVID Donation Needle
Marketing Daily, Sarah Mahoney - Tuesday, May 12, 2020
Reminding people that "We stick together," the company is donating $30 million in new clothing to needy families throughout the U.S. ...
- Lucky Brand Gamifies Quarantine With #WinFromHome
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2020
Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competitive spirit for fun daily challenge games. ...
- J.Crew Files Chapter 11, Vowing To Thrive After Restructuring Debt
Marketing Daily - Top of the News, Thom Forbes - Monday, May 4, 2020
J.Crew is the "first big retailer to fail during the pandemic," says one report, but others like Neiman Marcus and J.C. Penney may follow. ...
- Duluth Trading Company's New 'Wayforgers' Campaign Celebrates Women
MAD, Larissa Faw - Monday, April 27, 2020
The campaign from ad shop Planet Propaganda promotes D2C's women's clothing line, including Fire Hose Pants and the No Yank Tank. ...
- With Employee-Sourced Video, Carter's Helps Explain COVID-19 To Kids
Marketing Daily, Sarah Mahoney - Thursday, April 16, 2020
Video aimsto capture the feel of home videos and sweetness of spending more time with small children, even for difficult reasons. ...
- Teen Spending Declines, Except For... Boys' Shoes?
Marketing Daily, Sarah Mahoney - Friday, April 10, 2020
While spending on clothing has fallen 24% in the last 15 years, manly footwear is a persistent anomaly. ...
- New Platform Helps Footwear Retailers Send Personalized Email
Around the Net in Email, Ray Schultz - Friday, April 3, 2020
Volumental has debuted a personalization platform that uses data gathered by the firm to help footwear retailers target customers. It allows those firms to send tailored email content and shoe ...
- Lunya D2C Brand Rocks WFH With Nominate A Nurse Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Lunya temporarily closed its physical locations and put on hold store openings in Atlanta and D.C., then retooled its message with a work-from-home approach. ...
- Bonnier, Manufacturers Team To Produce 'Outdoor Life' Products
Publishers Daily, Sara Guaglione - Friday, March 20, 2020
The list of licensed produces includes sportswear, sleepwear, camping and beach chairs and cutlery. ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to work internationally. It targets younger audiences trying to take their careers global. ...
- VMLY&R Appointed Global Creative AOR For Iconic Lee Apparel Brand
MAD, Steve McClellan - Friday, February 28, 2020
It's the 130-year-old brand's first global creative AOR appointment. There was no incumbent and the assignment was made without a formal review. ...
- Consumers Search Most For Used Teslas, Converse, Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The Digital 100 showcases the top five highest-ranking U.S. sites per category, based on average Monthly Active Users, from Travel and Beauty to Auto and Insurance. The ranking is calculated ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their web sites. But they also have many strengths, Customer Portfolios reports. ...
- Hugo Boss Renews Formula E Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2020
The brand will continue to put its name on the premium hospitality experience inside the Boss/Emotion Club at every E-Prix. ...
- Adidas Offers AR With iOS App Upgrade
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Adidas has added an AR feature to its iOS app to allow prospective customers to 'try on' new clothing and shoes, "Mobile Marketing" reports. ...
- Nike Pulls Money From Amazon -- Only 1.4% Of Product Views Came From Sponsored Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
News broke Wednesday that Nike would pull its clothing line from Amazon. Exorbitant prices for advertising and goods sold might be why. ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling through a brand crisis and plans to step up its marketing efforts by investing in a performance strategy as ...
- Shoe Companies Love To Copy Each Other
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 23, 2019
Nike recently filed a patent infringement lawsuit against Skechers, alleging the company has created sneakers that are very similar to Nike’s VaporMax and Air Max 270 shoes. “But Skechers is far ...
