- This Holiday, Gap Is Selling Optimism --- And Back On TV
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2020
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C FYI, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work. ...
- With 'Reset Normal,' The North Face Aims At Diversity
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2020
The new effort encourages people to keep exploring, especially at a time when pandemic-weary consumers crave more progress and discovery. ...
- Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear'
Marketing Daily, P.J. Bednarski - Thursday, October 15, 2020
Sickwear aims for a more stylish flu with six gender-neutral clothing items like the blue silk Zzzimono wraparound. ...
- With Explicit Political Agenda, Patagonia Builds Its Brand
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 15, 2020
Company is focusing on Senate races this year: "If we want to advance legislation to protect our planet, we need more senators who prioritize it." ...
- ModCloth Undergoes 'Digital Makeover' Post-Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 12, 2020
The apparel brand formerly owned by Walmart is being taken in a new direction by its new owners, Go Global Retail. Technology implementations have been top of mind. The new ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. ...
- Crocs Pairs With Justin Bieber, DSW Pays Your Rent For A Year
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2020
Crocs is riding high on the world's new love of all things comfy, while DSW is struggling with consumers' growing disinterest in dress shoes. ...
- SecondHand News: Levi's Buying Back Its Old Jeans
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 7, 2020
Clothes sold in the Levi's SecondHand marketplace are priced between $30 and $100. ...
- Reebok Hires Black Activist As Creative Leader
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 1, 2020
Reebok has hired Black activist and designer Kerby Jean-Raymond to be one of its top executives, reporting to president Matt O’Toole. In his role as vice president of creative direction, ...
- David's Bridal Adds AR And 3D For Determined Brides
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2020
Customers can view gowns at a full 360-degree angle. They can walk around the dresses and see how they'll look next to bridesmaids' dresses. ...
- American Eagle Targets Gen Z, Survives In Fraught Market
Around the Net In Brand Marketing, Phyllis Fine - Tuesday, September 29, 2020
In a year when retailers and clothing companies are suffering mightily, American Eagle Outfitters is holding fast. Its Aerie brand posted "a 32% rise in revenue and is on track ...
- Not-So-Strange Bedfellows: Ford Models, Gaming Influencers And Fashion
Digital News Daily, Zach Oscar - Thursday, September 24, 2020
Fashion and "hypebeast" culture (clothing desired for the "hype" celebrities put around it) are dominant in all forms of entertainment for younger generations, who want to buy the most expensive ...
- With Fewer, Better Campaigns, Nike Bounces Back Faster Than Expected
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2020
"Nike is a better, more profitable company today than it was a year ago," according to Deutsche Bank analyst. ...
- Dickies Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
"A message about inspiration and unification is something that transcends this moment of COVID," Dickies' Kathy Hines tells "Marketing Daily." ...
- Stitch Fix Expands, Capturing Post-COVID Shifts
D2C FYI, Sarah Mahoney - Monday, September 14, 2020
Stitch Fix has an advantage because it adds the element of personalization to shopping. ...
- Cole Haan Wants To #WriteNewRules For Post-COVID Comfort
Marketing Daily, Sarah Mahoney - Wednesday, September 9, 2020
"The goal of the company has been to disrupt the dress footwear world from the inside out," says David Maddocks, brand president. ...
- The New Luxury: Sustainability; Fewer, Better Pieces
Marketing Daily, Sarah Mahoney - Tuesday, September 8, 2020
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." ...
- For Labor Day, Shapermint Outfits Unemployed Goddesses
D2C FYI, Sarah Mahoney - Tuesday, September 8, 2020
Shapermint, a brand built on shoring up women's jiggly bits, is reaching out to a new audience, giving unemployed, low-income women a boost when they're out job-hunting. ...
- With #MakeItPossible, Tommy Hilfiger Moves Past COVID To Sustainability
Marketing Daily, Sarah Mahoney - Friday, September 4, 2020
The new effort focuses on both product sustainability and social inclusivity, to ensure every product is designed to be recyclable and reusable by 2030. ...
- For #LaborDayOn, Red Wing Reaches Out To The Unemployed
Marketing Daily, Sarah Mahoney - Thursday, September 3, 2020
The company known for ultra-tough footwear wants to help America's 25 million unemployed people get back to work. ...
- Carhartt Hard Hat Campaign Celebrates Laborers On Labor Day
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
The campaign features yellow hard hats representing job openings from construction to manufacturing and transportation. Online purchases of Carhartt products will go to SkillsUSA on Labor Day. ...
- Hanna Andersson To Use Emarsys For Email Personalization
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
The kids' clothing brand is moving from blanket email to personalized communications, the firm says. ...
- For U.S. Open, Nike Spotlights The Venus & Serena Show
Marketing Daily, Sarah Mahoney - Monday, August 31, 2020
Nike has introduced "You can't stop sisters," the latest in its "Can't Stop Sport" campaign. ...
- Chico's Focuses On 'Arftful Style'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 26, 2020
Chico’s is rolling out an integrated marketing campaign for fall called “The Art of Chic.” The women's retailer is "attempting to take a more fashion-forward approach that aligns with its ...
- Levi's PSA Preps Gen Z for Suppression: 'Vote Anyway'
Marketing Daily, Sarah Mahoney - Thursday, August 20, 2020
The black-and-white film encourages young generation to know their rights, register and show up at the polls on Nov. 3. ...
- How About A Big Gulp T-Shirt?
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 16, 2020
Forever 21 has partnered with 7-Eleven for a "limited-time, online-only collection of merchandise themed around the convenience store chain's popular Slurpee and Big Gulp drinks," per Chain Store Age. Cropped ...
- Untuckit Spoofs Founder With 'Mean Tweets' Spin
D2C FYI, Sarah Mahoney - Monday, August 17, 2020
Ads mean to show "that even though we are weirdly serious about getting shirts to fit, we do have a sense of humor." ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capital --- and now social impact is a central part of its model. ...
- Columbia Sportswear Taps NASCAR's Wallace As Ambassador
Marketing Daily, Sarah Mahoney - Wednesday, August 12, 2020
The deal also includes the sponsorship of Richard Petty Motorsports, Wallace's team. ...
