- Nike Remains Most Valuable Apparel Brand
Around the Net In Brand Marketing, Phyllis Fine - Thursday, April 15, 2021
Despite a sales drop due to the pandemic, Nike has retained its number-one position as "the world’s most valuable apparel brand for the seventh consecutive year in Brand Finance’s annual ranki ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial results are ahead of Wall Street forecasts. ...
- Soma Expands Bra Donation Program
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons of waste recycled instead of landfilled. ...
- Maternity Marketer Says Its Database Was Breached
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
Apparel marketer Destination Maternity revealed that a database containing personal information on customers was breached last month. Included were names, email addresses, phone numbers and
potentially due dates. ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home workout company Mirror, and also added more classes. ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. ...
- China's Consumers Put Pressure On U.S. Brands
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 25, 2021
As tensions worsen between China and the United States, American companies are experiencing the fallout. H&M is facing a boycott while Tommy Hilfiger, Adidas, Nike, Converse and Calvin Klein ha ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, and Gen Z is "prioritizing sustainability" above all else, says one analyst. ...
- Nature Boy Forever? Consumers Forecast To Continue Outdoorsy Trend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 24, 2021
"Consumers have found refuge in the industry during the pandemic, and this engagement will endure for the long haul," says analyst. ...
- Hanes Gets Quirky With Hans
Out to Launch, Larissa Faw - Tuesday, March 23, 2021
The "Overshare In Your Underwear" introduces "Hans," a chilled-out dude who has just spent two years at a Buddhist monastery. ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...
- Poshmark, Marie Kondo Team Up For New Campaign
D2C FYI, Sarah Mahoney - Monday, March 22, 2021
Kondo stars in new ads encouraging people to let clothes they used to love spark joy for someone else. ...
- In Sales Surprise, Nike Slips
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 22, 2021
Bottlenecks in its supply chain caught up with Nike, which posted an unexpected decline in quarterly sales. ...
- Wexner, Victoria's Secret Founder, Leaves L Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 19, 2021
While Wexner's exit may seem like the end of an era, Victoria's Secret has been challenged for years. ...
- After Stumble, Stitch Fix Tinkers With Strategy
D2C FYI, Sarah Mahoney - Monday, March 15, 2021
Stitch Fix stung investors with disappointing financial results and also lowered its sales forecasts for the year ahead. ...
- Nike CEO Addresses Customer Trust Issues
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Nike CEO John Donahoe said the resignation of former vice president Ann Hebert "sparked questions" about whether customers can trust Nike around product launches. The resignation came just days aft ...
- With Jolt Of Color, Macy's Looks To A Brighter Spring
Marketing Daily - Top of the News, Sarah Mahoney - Friday, March 12, 2021
Macy's hopes a bright, high-energy spring campaign can put shoppers in the mood for apparel again. ...
- Baseball, Here We Come: Dick's Record Results Hint At Stronger Spring
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 10, 2021
The retailer's net sales reached $3.13 billion, an increase of 19.8% compared to the fourth quarter of 2019. ...
- Fashionistas Swooning Over H&M's Simone Rocha Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 4, 2021
H&M says pastoral beauty of the campaign is just what the mask-weary fashion world needs right now. ...
- Canada Goose Inks Deal With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 3, 2021
Apparel company Canada Goose is partnering with the National Basketball Association to show off its warmer-climate collections. “Under the multiyear agreement, Toronto-based Canada Goose will produce capsule collections timed arou ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personalized shopping experiences. ...
- Wrangler Signs Georgia May Jagger As Spokesperson
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Jagger posted about the deal to her 959,000 Instagram followers and 117,000 Twitter followers. ...
- ThirdLove's Full-Frontal Funny: 'Your Boobs Deserve Better'
D2C FYI, Sarah Mahoney - Monday, March 1, 2021
"There is a lot of humor involved in buying a bra," says ThirdLove CEO Heidi Zak. ...
- With Next 'Generation Good,' Gap Seeks New Ways To Extend Social
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 26, 2021
For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. ...
- Gap Says Digital Demand Sped Up Automated Warehouse Plans
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 24, 2021
Gap Inc. is investing to support its stated ambition of driving half of all sales through the web by 2023. The clothing chain expects to break ground in Apr ...
- VaynerMedia Wins American Eagle Media Business
MAD, Steve McClellan - Wednesday, February 24, 2021
In its latest annual report (2019) the company reported total advertising costs of $151 million up slightly from the $143.2 million recorded for 2018. ...
- Madewell, Issa Rae Launch Spring Campaign
Marketing Daily, Sarah Mahoney - Wednesday, February 24, 2021
The actress, best known for HBO's hit "Insecure," stars in the campaign, challenging people to ask: "What Are You Made Of?" ...
- Remember Getting Dressed? Shapermint Does
D2C FYI, Sarah Mahoney - Monday, February 22, 2021
As D2C brands continue to make inroads into intimate apparel, Shapermint says it's expanding, including a swimwear line set to bow next month. ...
- Lululemon's Wellness Index Says Gen Z Is Hurting
Marketing Daily - Top of the News, Sarah Mahoney - Friday, February 12, 2021
Report is latest move to establish itself as a wellness authority, staking its claim to a universe much broader than sports bras and yoga pants. ...
- Ready To Get Dressed? Kohl's And Nordstrom See Brighter Skies Ahead
Marketing Daily, Sarah Mahoney - Friday, February 5, 2021
Nordstrom has rolled out new digital-first strategy in its top 10 markets, resulting in better sales results and customer engagement. ...
