- Bombas Gets Into The Undies Biz
D2C FYI, Sarah Mahoney - Monday, January 25, 2021
The D2C company that engenders all kinds of loyalty for its socks says underpants should be just as comfy. ...
- AEO Thinks Aerie Can Soar To $2B In Sales
Marketing Daily, Sarah Mahoney - Thursday, January 21, 2021
American Eagle Outfitters reportedly will open about 200 more Aerie locations, which specialize in underwear, swim and activewear, by 2023. ...
- Poshmark Pops With Public Offering
D2C FYI, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in its initial public offering, ...
- New ASICS Campaign Feeds COVID Sweat Cravings
Marketing Daily, Sarah Mahoney - Thursday, January 14, 2021
The company is starting a Move with the Sun at Sunrise Challenge, promoted by ASICS athletes and ambassadors worldwide. ...
- CVS, Calvin Klein Tap Tech For Marketing Smarts
Marketing Daily, Sarah Mahoney - Friday, January 8, 2021
CVS has tapped Michelle Peluso, formerly IBM's CMO, as its first-ever chief customer officer. ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women who "show up, speak up and get things done." ...
- Nike, Bra-less-ness, Gen Z's Undies: A Year Of Comfort And Ease
Marketing Daily, Sarah Mahoney - Sunday, January 3, 2021
My 10 most-read stories included multiple mentions of brands that made moving through the difficult months more bearable. ...
- Direct Sales Continue To Power Nike's Recovery
D2C FYI, Sarah Mahoney - Monday, December 21, 2020
Fueled by intriguing digital offers like its SNKRS app, digital sales at brand Nike soared 84%. ...
- Nike Introduces Next-Step Virtual Reality
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 16, 2020
Technology lets shoppers pick a hologram that matches their size and body type and try on apparel. ...
- Gap And Kornacki Expand Khaki-Election Fame
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2020
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khakis to the Boys & Girls Clubs of America's Workforce Readiness program. ...
- Behind Fila's Move To Content-Rich Personalization
D2C FYI, Sarah Mahoney - Monday, November 23, 2020
As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now." ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand," said BMW's Jens Thiemer. ...
- Is It A Walk, Or A Hike? Merrell Says, 'Who Cares?'
Marketing Daily, Sarah Mahoney - Monday, November 16, 2020
"Hike Your Turf" says if the closest you can come to a hike is a three-block schlep to the supermarket, it's still an adventure. ...
- Duluth Holiday Campaign Reimagines Mrs. Claus
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Duluth women are known for challenging the status quo, says Duluth Trading Company's Neala Shepherd. ...
- Wrangler Launches 'Rick And Morty' Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 11, 2020
Venerable denim brand Wrangler has partnered with the sci-fi cartoon "Rick and Morty" for a collection of merchandise in anticipation of the Adult Swim Festival, taking place Nov. 13-14. T ...
- Timberland Parent Company Acquires Streetwear Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 9, 2020
Timberland’s parent company has acquired Supreme, a streetwear brand with 12 stores, for $2.1 billion. VF Corp. also owns The North Face, Vans and Dickies. “Supreme was founded in 19 ...
- Porsche Partners With Puma For Youth-Targeted Initiative
Marketing Daily, Tanya Gazdik - Monday, November 9, 2020
Porsche and Puma are giving consumers 2.7 seconds to buy sneakers in the "World's Fastest Sneaker Release" during a pre-sale Nov. 16. ...
- What #GoodToVote Taught Adore Me About Influencer Marketing
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2020
The company learned that micro-influencers -- those with fewer than 10,000 followers -- can have a different kind of impact than celebrities do. ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.com marketers, decided they needed to evolve the brand's visual identity. ...
- Carter's Salutes Pandemic Babies As Ultimate Optimists
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 2, 2020
"We wanted to highlight what it meant to have a baby at a time of such fear and uncertainty," says company's global marketing EVP. ...
- Allbirds Spreads Wings Beyond Shoes
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 27, 2020
Allbirds is launching its debut apparel collection with a line of T-shirts, sweaters, cardigans, and a puffer jacket for men and women. In keeping with the four-year-old company’s commitment ...
- Amazon Offers Shoppers Apparel Brand From Jenner Sisters
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 25, 2020
Amazon’s influencer-focused offshoot The Drop unveiled an exclusive fashion collection designed in collaboration with Kendall + Kylie, the Jenner sisters’ five-year-old joint apparel brand. Landing them “marks a giant le ...
- This Holiday, Gap Is Selling Optimism --- And Back On TV
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2020
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C FYI, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work. ...
- With 'Reset Normal,' The North Face Aims At Diversity
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2020
The new effort encourages people to keep exploring, especially at a time when pandemic-weary consumers crave more progress and discovery. ...
- Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear'
Marketing Daily, P.J. Bednarski - Thursday, October 15, 2020
Sickwear aims for a more stylish flu with six gender-neutral clothing items like the blue silk Zzzimono wraparound. ...
- With Explicit Political Agenda, Patagonia Builds Its Brand
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 15, 2020
Company is focusing on Senate races this year: "If we want to advance legislation to protect our planet, we need more senators who prioritize it." ...
- ModCloth Undergoes 'Digital Makeover' Post-Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 12, 2020
The apparel brand formerly owned by Walmart is being taken in a new direction by its new owners, Go Global Retail. Technology implementations have been top of mind. The n ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, was designed to better serve a growing customer base. ...
- Crocs Pairs With Justin Bieber, DSW Pays Your Rent For A Year
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2020
Crocs is riding high on the world's new love of all things comfy, while DSW is struggling with consumers' growing disinterest in dress shoes. ...
