- How To Monetize Your Email Newsletter
Around the Net in Email, Ray Schultz - Wednesday, April 14, 2021
Publishers can monetize their email newsletters with native advertising. Here is an analysis of how it’s done. ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Email Insider, Ray Schultz - Wednesday, April 14, 2021
The answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct marketing expert Ron Jacobs. ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Comparing Free Email Technologies
Around the Net in Email, Ray Schultz - Tuesday, April 13, 2021
How do free email marketing services compare with each other? CEO of Scanteam.pro Alex Lysak offers his opinion on seven. ...
- Rude Emails Can Cause Insomnia: Study
Around the Net in Email, Ray Schultz - Tuesday, April 13, 2021
Ambiguous and inconsiderate workplace emails can cause sleeping disorders. Here is a discussion about research published in the Journal of Occupational Health Psychology. ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
Email Insider, Ray Schultz - Tuesday, April 13, 2021
Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...
- New Attribution Tool Is Based On First-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The new tool measures newly acquired leads and re-opt-ins through a firm's email or order-tracking systems and begins capturing the user's journey when a prospect begins interacting with a brand ...
- Power My Analytics Acquires eComIQ
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The purchase will allow Power My Analytics to support larger organizations, the company says. ...
- Verizon Employee Says Firm Discouraged Sale Of Least Expensive Product
Around the Net in Email, Ray Schultz - Monday, April 12, 2021
A former Verizon employee contends that salespeople were forbidden to offer the least expensive insurance package. And he alleges that salespeople avoided providing service so they wouldn’t be graded ...
- Getting The Most Out Of Your Email ROI
Around the Net in Email, Ray Schultz - Monday, April 12, 2021
Email must help brands provide value before, during and after a purchase. Here is a guide to developing and executing an effective email marketing strategy. ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns without needing technical resources, the company says. ...
- Email Is Basis Of A New Content Engagement Analytics Platform
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
Brandcast's new service allows brands to provide secure content experiences with no passwords. ...
- Shopify Offers Email Tool To Merchants
Around the Net in Email, Ray Schultz - Friday, April 9, 2021
Shopify is making its email marketing feature available to merchants worldwide. Here is an analysis of what the tool can do, and how to use it. ...
- Millions Of Consumers Use Pets' Names As Passwords
Around the Net in Email, Ray Schultz - Friday, April 9, 2021
British shoppers, probably much like their American counterparts, are using their pets’ names as passwords, more than those of family members or notable dates. But 40% claim they never u ...
- The In-Box Renaissance: Purple, RentPath Prepare For Email's Next Star Turn
Brand Insider, Steve Smith - Friday, April 9, 2021
Email is 50 years old this year. Its resilience is so familiar that we don't even bother joking about the many "Email is Dead" eulogies. ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
People also feel they are being blocked from achieving wealth, according to 'Brooklyn Gazette' and Macias PR. ...
- Free App That Helps Simplify Inbox Now Available In Outlook
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Twobird allows consumers to sort emails under Reminders, Low Priority and Done. They can also unsubscribe. ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for the travel industry. ...
- Deepfakes A Growing Cyberthreat Concern
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Deepfakes have become a weaponized AI tool of concern to marketers and business execs, part of a growing list of automated cyberattacks as people spend more time online. ...
- Segment Founder Discusses APIs And $3.2 Billion Twilio Deal
Around the Net in Email, Ray Schultz - Thursday, April 8, 2021
Segment founder Peter Reinhardt explains why he is bullish four months after Twilio acquired Segment for $3.2 billion. It has to do with APIs and the use of data to dri ...
- Why And How To Send Giveaway Emails
Around the Net in Email, Ray Schultz - Thursday, April 8, 2021
Giveaway emails, newsletters and promotional messages that offer merchandise or service can drive business. Here is a primer covering why they work and how to use them. ...
- GDPR Is A Privacy Recipe For The World
Around the Net in Email, Ray Schultz - Thursday, April 8, 2021
Locales around the world are taking their cue from the GDPR as the European law approaches its third anniversary. For example, the California Privacy Rights Act, which was passed la ...
- The Growing Victim List: Data Breaches Rose In Q1, Hitting More People
Email Insider, Ray Schultz - Thursday, April 8, 2021
The number of people affected by breaches is up from the Q4 2020 total, but down from Q1 2020. Email remains a primary attack vehicle, Identity Theft Resource Center repo ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experiences with personalized selling. ...
- Cofense Acquires Cyberfish, Will Target 'Legacy' Competitors
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Cofense hopes to serve companies seeking to consolidate technology vendors, the company says. ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
