- 18 Ways To Improve Your Marketing In 2021
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Marketing has changed, between the COVID-19 pandemic and technology and regulatory changes. Here are 18 of the best ways to market your business in 2021. ...
- No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads
Email Insider, Ray Schultz - Monday, January 11, 2021
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- TheChecker Joins Blaze Verify In Cache Ventures Portfolio
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Cache Ventures hopes to dominate the email verification space with Blaze Verify and TheChecker. ...
- George Whelan Joins Amergent As SVP of Business Development
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Whelan will help clients achieve fundraising in all channels, company CEO Jack Doyle says. ...
- Data Firm Fires Its CEO Over Alleged Participation In Capitol Seizure
MediaDailyNews, Ray Schultz - Monday, January 11, 2021
Brad Rukstales has been arrested and charged with entering the Capitol grounds without authority. ...
- Who Won The Battle Of The Presidential Campaign Emails
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
Team Trump was hyperactive during the recent election cycle, sending 12 emails to subscribers within one 24-hour period. Here’s an analysis of who won the battle of the Presidential ema ...
- The Future Of Email Marketing By SMBs
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
The boom in online shopping has led to increased email marketing by small businesses. John Orlando, CMO at Constant Contact, shares his thoughts on what’s next for SMBs using email. &n ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identified by his company badge in a picture distributed by Washington, DC police. ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. ...
- B2B Brands Will Own The Digital Journey In 2021, Exec Says
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
B2B marketers must take back control of the buying cycle, says Nick Heys, CEO of ABM platform Jabmo. That is one of the many opportunities they can look forward to ...
- Email Marketing Has Not Yet Kicked The Bucket: Opinion
Around the Net in Email, Ray Schultz - Thursday, January 7, 2021
Has email marketing had its day? Not by a long shot. Here are the reasons why email continues to work for businesses. ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. ...
- Firm Debuts 'Privacy As A Service'
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
ZenPrivata's new "privacy as a service" capability helps firms put privacy controls in place and avoid fines, the company says. ...
- Narrative Working With Experian To Supply Insights To Data Streaming Clients
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
Brands can utilize the data to build audiences for campaign targeting, the company says. ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisitions. ...
- Stephanie Buscemi To Leave Post As Salesforce CMO
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Salesforce CMO Stephanie Buscemi is leaving the company after an almost seven-year tenure. Her replacement Sarah Franklin, now general manager of platform. ...
- Building Your Email List With Paid Acquisition
Around the Net in Email, Ray Schultz - Wednesday, January 6, 2021
Paid acquisition can help you build your email list. But there pitfalls. Here are tips on how to proceed by Zach Labenberg and Brian McKenna of DMi Partners. ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- LiveIntent Adds Beck, Cooper And Hamilton To C Suite
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
The executives were already serving the company, which says it achieved 25% revenue growth in 2020 YoY. ...
- PROS Names Martin Simoncic As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
This is Simoncic's second term at the customer experience firm, where he served for 11 years in a variety of roles. ...
- MailerLite Offers Email Training Program
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
The MailerLite learning program covers email marketing techniques from the novice level to advanced. ...
- Shelley Kanther Joins Griswold Home Care As Director Of Marketing
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
The firm is looking for fresh eyes and a digital-first mindset, its CEO says. ...
- Five Predictions For Email Marketing In 2021
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
Having survived 2020, email marketing may face new forms of disruption this year. Here are five predictions for email in 2021 from the experts at Validity. ...
- Consumers Now Want Short Email Copy
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
How long should your marketing emails be? People didn’t mind long copy back when email was a novelty. But consumers want short messages in this era of all-day texting. He ...
- Slack Hit By Global Outage, Company Working To Resolve Issues
Digital News Daily, Ray Schultz - Monday, January 4, 2021
Workplace collaboration platform Slack reported a worldwide outage today, on the first work day of the new year. ...
- Looking Good: Email Design Forecast For 2021
Email Insider, Ray Schultz - Tuesday, January 5, 2021
Designmodo describes the trends that will dominate email design this year. ...
- Helpmonks Debuts Combined Live Chat-Email Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
The new software toolkit allows firms to react more quickly to actions within the sales funnel, the company says. ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
