- Marketing Apps Added To The ActiveCampaign Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
The new integrations include apps from Facebook, Microsoft and Twilio. ...
- Over A Third Of Retailers Cut Staff Last Year: Report
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
While 36% of retailers surveyed said they cut staff and a small percentage planned to, companies and consumers remained optimistic. ...
- Most Marketers Are Also Trapped At Home During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
Over 70% of companies have a digital transformation in progress or have already done this, UserTesting reports. ...
- Gmail And Other Apps Crashing On Android: Report
Around the Net in Email, Ray Schultz - Tuesday, March 23, 2021
Gmail, Google Pay and other apps have been crashing on Android phones. Google’s Workspace Status Dashboard says the company is aware of the problem. ...
- How CDPs Help B2B Brands Integrate Sales And Marketing
Around the Net in Email, Ray Schultz - Tuesday, March 23, 2021
Many B2B companies have implemented customer data platforms over the past year. Red Hat’s Joel Eaton explains how CDPs bridge the gap between marketing sales. ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020
Email Insider, Ray Schultz - Tuesday, March 23, 2021
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports. ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email Creation
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
The Litmus Enterprise will be available in SparkPost's Design Tracker, the companies say. ...
- Blaze Verify And TheChecker Rebrand As Emailable
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
TheChecker was acquired in January by Blaze Verify owner Cache Ventures. ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerce, email, search, and news. It has stepped up to become a major platform by personalizing and monetizing i ...
- Email Open Rates For Small Businesses
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Everyone knows what an email open rate is, right? Some small businesses may not be as tuned into that metric as they should. Here is a primer on email op ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...
- DMARC Demarcation: Brands Adopt Security Standard, But Still Don't Enforce It
Email Insider, Ray Schultz - Monday, March 22, 2021
Only 14.8% of email domains are fully protected from spoofing and phishing, Valimail reports. ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. ...
- Optimizely, Formerly Episerver, Acquires Zaius
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
The purchase, the firm's second in a year, will provide brands with insights on customer journeys, the company says. ...
- Facebook Joins Race To Help Writers, Small Publishers Monetize Their Content
Publishers Daily, Ray Schultz - Friday, March 19, 2021
Twitter has also unveiled a service - Super Follows - that would let independent publishers charge for email newsletter subscriptions. ...
- Email Strategies And How To Implement Them
Around the Net in Email, Ray Schultz - Friday, March 19, 2021
Email marketing strategies are all well and good — if you know what you’re trying to achieve. Here is a lineup of the types of emails you may send, a ...
- Strong Password Policies Ensure GDPR Compliance: Analysis
Around the Net in Email, Ray Schultz - Friday, March 19, 2021
Companies need strong password policies to remain compliant with GDPR. Here are suggestions that can help firms struggling with this issue. ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...
- French Email Provider Sarbacane Group Acquires A Competitor
Email Marketing Daily, Ray Schultz - Friday, March 19, 2021
Sarbacane has purchased rapidmail, a German rival to its company Mailify in a purchase that could affect U.S. brands emailing in Europe. ...
- Payment Fraud Rose In 2020, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 19, 2021
Accertify finds that 38% of merchants saw an increase in payment fraud last year. ...
- Email Tech Providers Are Offered A New Partner Program
Email Marketing Daily, Ray Schultz - Friday, March 19, 2021
Omnisend's new offering helps agencies, email technology providers and freelancers benefit from clients' success, the company says. ...
- Six Email Marketing Templates: A Review
Around the Net in Email, Ray Schultz - Thursday, March 18, 2021
Many email marketing software providers provide email templates. Here is a review of six, including those of Mailchimp, Constant Contact, Benchmark Email, Sendinblue, ConverKit and
ActiveCampaign. ...
- Yotpo Snares $230 Million In New Funding
Around the Net in Email, Ray Schultz - Thursday, March 18, 2021
Ecommerce start Yotpo has raised $230 million in Series F funding. This brings its total valuation to $1.4 billion. ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. ...
- New Tool Can Help Emailers Fix Broken Links, Company Says
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
Campaign Monitor says 27% of links are broken, and offers a tool to help. ...
- Maropost Acquires Ecommerce Firm Neto For $60 Million
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
Maropost, an email and SMS automation firm, adds the ecommerce capabilities of Australia-based Neto. ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
A Clutch survey finds that 60% think emojis are unprofessional when used at work. ...
- The Road To Compassion In Email
Around the Net in Email, Ray Schultz - Wednesday, March 17, 2021
The way to be compassionate in email is to protect other people’s inboxes rather than your own. Here are the rules of email etiquette, from Harvard Business
Review. ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike during the early days of the shutdown, Constant Contact reports. ...
