- Privacy In The Cookie-Less Future
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Marketers need to reset their efforts to attain a privacy-based future. TrafficGuard’s Luke Taylor offers input on the next moves as cookies disappear and other changes occur. ...
- The Key To Better Retail Personalization
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Retailers will continue to accept email benchmarks based on the belief that few improvements can be made in personalization. They should realize that personalization requires integration between customer communication a ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 2020 by CNN. He was chosen for the adding of Salesforce to Dow Jones Industrial Average, the firm’s acquisiti ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- Zoom Planning To Enter Email Service Market: Reports
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
The product reportedly would compete with those of Microsoft and Google. Zoom is also considering a calendar app. ...
- Consumers Advised How To Create A 'Digital Landfill For Spam'
Around the Net in Email, Ray Schultz - Tuesday, December 22, 2020
Here’s some advice for consumers that might not warm the hearts of marketers: A person can create a “throwaway” email account to help avoid unwanted messaging. Think of it ...
- How Email Marketing Held Up In 2020
Around the Net in Email, Ray Schultz - Tuesday, December 22, 2020
Agile brands pivoted quickly into ecommerce solutions and new types of messaging. Here’s what email contributed, based on articles on email published throughout the year. ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by a Wharton study. ...
- Contract Suit Between Email On Acid And 250ok Drags On
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
Did 250ok abuse its license agreement with Email On Acid? A pretrial conference is not scheduled until May of next year. ...
- Dynamic Yield Integrates With Portaltech Reply To Drive SAP Commerce Personalization
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
In one use case, cart abandoners will be reminded about their basket, Dynamic Yield says. ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newsletter program. First, realize that newsletters may replace the home page as the new digital AI. And this cou ...
- How To Do What The Big Brands Are Doing With Their Email Marketing
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
Email marketing is no walk in the park — unless you have the right software and are attracting paying customers to your mailing list. Here are seven email marketing lesso ...
- The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season
Email Insider, Ray Schultz - Monday, December 21, 2020
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays? ...
- Cofense Adds Auto Quarantine To Its Email Security Suite
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
Cofense claims it is reducing the time that security analysts must spend identifying email threats. ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...
- Ledger Cryptocurrency Wallet Users Hit With Data Leak
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The company acknowledges that over 1 million email addresses were exposed, along with other information. ...
- Fundraisers Varied Their Email Style During This Cycle
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Email fundraisers put more images into their emails and also use features like accelerated mobile pages during this cycle. Here is a report on a virtual discussion on email style.&n ...
- How To Create A Content Marketing Calendar
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Brands need an editorial calendar to fuel their content marketing. Here are ways to develop a content strategy and not simply wing it. ...
- The Scammer's Toolbox: How Cyber Criminals Pursue Swindles And Phishing With Email
Email Insider, Ray Schultz - Friday, December 18, 2020
A study by Barracuda of phishing attacks finds that 71% of all phishing emails contain malicious URLs. ...
- Automated Emails Drove 27% Of Online Orders In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
Almost half of automated email orders occurred during the Cyber Ten Period, Omnisend reports. ...
- Intema Lands $600,000 In Private Placement
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
The company will use the funds to invest in growth opportunities with short-term revenue potential. ...
- KnowBe4 Debuts Tool To Help Email Security Teams Assign Roles To Members
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
The new solution allows firms to assign permissions based on a person's skill set, the company says. ...
- What's Wrong With Content Marketing Today
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
There are now more than 600 million blogs, and countless people describe themselves as experts — at something. The result is a mountain of bad content. Yet content marketing h ...
- Tips For Email Marketing During The Holidays -- And Beyond
Around the Net in Email, Ray Schultz - Thursday, December 17, 2020
This year’s holiday season poses unusual challenges to email marketers. Here are the issues facing emailers as they head into 2021 — and some solutions. ...
- Some B2B Firms Saw Revenue Increases Because Of COVID-19: Study
Digital News Daily, Ray Schultz - Thursday, December 17, 2020
While 21% of B2B firms worldwide increased revenue by 25% or more, 11% saw decreases of up to 25% and 9% had cutbacks of 25% or more, a study ...
- Online Sales Hit $181 Billion Globally In First Two Weeks Of December: Salesforce
Digital News Daily, Ray Schultz - Thursday, December 17, 2020
U.S. sales hit $39 billion, but YoY growth was slower than the global average. ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports. ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and beverage retailers have the lowest, Valimail reports. ...
