17465 search results for
  • Sender's Reputation Relegates 1-in-4 Invited E-Mails to Junk Folder
    According to the latest email deliverability study from Lyris, Inc. nearly one out of every four permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. Slight ...
  • Stop It, You're Killing Me
    The Email Diva is beginning to feel that her days are numbered. A quick view of my three inboxes shows the reigning philosophy of email is "more is more." ...
  • Animation In Email
    Wouldn't you love to have full animation or even video in email? We know for a fact that rich media in email works from a performance perspective. I've seen resul ...
  • Retailers Finally Jumping On Green Bandwagon
    Major retailers have finally accepted Earth Day as a significant selling occasion, as evidenced by their email marketing around the holiday this year. The number of emails from retailers th ...
  • Email And Search Tops For Internet Users
    Most consumers still access the Internet mostly for email and search, according to a Gartner survey of 4,770 Web users in 18 countries. Surprisingly, online banking placed third, followed ...
  • Opt-in Email Best Practices
    The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion ...
  • One Million Opt-Ins?
    Dear E-mail Diva: We recently used an email marketing company that said they would send out over a million emails to opted-in customers for $160. We used Google Analytics ...
  • Email Management Lacking
    In a survey, "The Cradle & the Grave," of 523 e-mail marketers conducted by the e-mail marketing agency eROI, only 30 percent were found to use confirmed double, opt-in ...
  • Don't Need Help, Just Need A Latte!
    Since I'm such a consumer of and loyalist to Starbucks and Peet's, I thought it worthwhile to use them as an example of how they are missing out on usi ...
  • Why The Open Rate Must Die
    The email open rate is simply a tired, inaccurate and irrelevant metric that no longer measures what it was originally intended to. As a result, it gives you the wro ...
  • 'Would You Care For The Watermelon Salad?': Serving Your Subscribers Right
    Bad customer service is easy to identify; it's lukewarm soup or an unreturned phone call. Good customer service can be elusive -- it's more difficult to describe -- yet ...
  • Email History, Viral Idea, Project Management Tool
    Dear Email Diva: I was wondering if you knew when the first email campaigns started, in general? Or perhaps an approximate year when the bulk of companies (Fortune 500 a ...
  • Proposed Anti-Spam Law Would Make Lawsuits Easier
    California is mulling new anti-spam legislation that would strengthen state law by making it easier for private citizens to sue some e-mail marketers. The measure would enable consumers to s ...
  • What's Wrong With Email As A Marketing Tool?
    This title spurred either one of two thoughts: "Oh my gosh, there may be some cool tips buried in this column" or "About time someone got on the bandwagon a ...
  • Sender-Line Branding Tactics In Retail Emails
    Recent studies show that a majority of email users look at the sender name and address when deciding whether or not to open an email. If they recognize your send ...
  • Who Hijacked My Email Program?
    One of the most challenging aspects of managing an email program is the delicate balancing act required to satisfy multiple constituents with different (and often conflicting) priorities. The challenge ...
  • BigString Unveils Self-Destructing IM Service
    In the interest of privacy and safety, BigString Corp. today is set to unveil a self-destructing instant messenger service. The patent-pending technology leaves no trail or copy of the ...
  • Engaging Content Vs. Hard Sell
    Dear Email Diva: I've been trying to persuade management (and Marketing!) to try out new content that is relevant and engaging to the reader rather than a perpetual hard se ...
  • Maslow And EMail Marketing
    We all likely know Maslow's hierarchy of needs theory -- usually reserved for sales training to understand the state of consumer needs and how they apply to consumer decisions. Y ...
  • Just An Online Minute... Can BT Regs Balance Privacy and Free Speech?
    It puts civil libertarians in a difficult position, but the fact is privacy rights and freedom of speech often end up colliding with each other. ...
  • Email Production: Keeping the Wheels On Your Program
    Most anyone who's driven an email program would agree: it's a volatile, high-speed, NASCAR-style ride. As you zoom along the racetrack -- avoiding the potholes of ever-changing business goals, competi ...
  • Stupid Is As Stupid Does
    Email, like life, is "like a box of chocolates": Sometimes you get things that are hard to chew. In the last year or so, my fellow Insider columnists and ...
  • Foxwoods Taps Zeta Interactive To Promote MGM Grand Expansion
    Zeta Interactive is at the helm of an interactive campaign tied to the debut of the new MGM Grand at Foxwoods, a $700 million hotel-casino complex set to open th ...
  • Email On A Budget
    Dear Email Diva: I am a communications manager who does it all for my art museum: creative, art direction, media, traffic, PR, promotions and all the rest. I oversee t ...
  • Help Wanted: Email Marketing Manager
    Seeking skilled professional with extensive knowledge of email marketing, including all aspects of customer segmentation, deliverability, ISP relations, authentication, email delivery systems, creative design, HTML coding and campaign management skill ...
  • Calling The Cops On The Housekeeper They No Longer Want
    There are still a lot of marketers that just don't understand that they have to send emails that are relevant and not overly frequent unless they want to be report ...
  • Making It Personal
    Last week we discussed simple ways to layer segmented content into batch and blast email programs. Personalization is another advanced but easy-to-implement tactic proven to produce more relevant campaigns, inspiri ...
  • Why Won't You Get On My Mailing List?
    Dear Email Diva: Working in the health-care industry can make it difficult to market to the people in one's community. We incorporate e-newsletters in various health services including cancer, hear ...
  • Testing Creative: Measure Copy, Too
    In last week's Email Insider, I talked about testing creative in emails, but didn't give enough attention to the copy or power of the words. So, I asked my le ...
  • Clear Help With Spam Issues
    Perfect timing on your spam reporting post today. I was struggling with finding references to point back to for our soccer tournaments who are having issues sending out broadcast email ...