17842 search results for
  • CAN-SPAM and Social Networking
    Does the CAN-SPAM Act apply to unsolicited messages sent to social networking profiles? Looks like that's a matter of some debate -- and one the courts are sorting through. ...
  • Case's Place Anyone?
    The Summit has begun -- at least the more serious part after last night's beach-side cocktail reception here at Captiva Island. And MediaPost's Ken Fadner is filling in a pack ...
  • Welcome Focus Group
    The panel of Ball State students are getting a barrage of questions. The "pros" seemingly are chomping at the bit to take advantage of this focus group. ...
  • Pix and Coverage of Last Night's Cocktail Reception
    Today's Just an Online Minute is all about last night's reception... Get the scoop here: http://blogs.mediapost.com/online_minute/?p=1742 You can also see the whole set of p ...
  • Innovate Your Program With UGC
    Earlier this week, Email Insider David Baker wrote about the dearth of innovation in our industry. I agree: we haven't seen many new things happening within the email space ...
  • Federal Judge Cans Spam Suit Against Epic Advertising
    [Email] Performance marketing company Epic Advertising (formerly AzoogleAds) has successfully defended a suit charging it violated Can-Spam by using an affiliate that allegedly arranged for more than 10,000 unsolicited e-ma ...
  • Click Maps: The Key to Email Treasure
    Dear Email Diva: I would be interested to know if there is any data on whether people respond to email alerts marketing (little ads at the end of an ale ...
  • It's That Time Of Year Again
    I recall not long ago when people in the email marketing business complained there were not enough focused events that highlighted email. I was at a conference just recently a ...
  • Reaching Out To The Darker Corners Of The Community
    On Nov. 1 of last year, my Email Insider column was about the Achilles' heel of the email marketing industry -- a lack of education, or more specifically a la ...
  • IAC's Horan Goes To Goodmail
    Peter Horan is stepping down as CEO of IAC's Media & Advertising unit to become CEO of Goodmail Systems, Horan confirmed in an interview with PaidContent.org. ...
  • Tarnishing Your Clean Reputation
    For an organization to succeed in business, it usually has to employ a variety of different marketing efforts. In large corporations, individual entities or brands often have multiple email campaig ...
  • MySpace's $235M Paper Victory
    MySpace has won a nine-figure judgment against two spammers, Sanford "Spamford" Wallace and Walter Rines, who targeted members of the social networking site. ...
  • Email On Mobile Devices
    There was a lively discussion among the Inbox Insiders recently that provides food for thought for all email marketers. It started simply enough with a question about how to he ...
  • Final Can-Spam Regs Define 'Sender,' Preserve 10-Day Opt-Outs
    [Email] After mulling new rules for e-mail marketers for three years, the Federal Trade Commission Monday issued final Can-Spam regulations that spell out how to determine which marketer is t ...
  • Email Marketing For The Small Business
    From insurance and real estate agents to the florist down the street and the local café, small businesses are all around us. Recently I've had a lot of inquiries abo ...
  • Email Open Rates: What's the Alternative?
    My previous column, "Why the Email Open Rate Must Die" spawned a spirited debate, mainly on these three topics (click here to read the first column and all 17 comments ...
  • Elongated Sales Cycles Require Stronger Segmentation
    The Internet has made sales cycles longer. "Selling now takes more time and resources then ever before. The sales cycle has become 22% longer as buyers are taking longer ...
  • Sender's Reputation Relegates 1-in-4 Invited E-Mails to Junk Folder
    According to the latest email deliverability study from Lyris, Inc. nearly one out of every four permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. Slight ...
  • Stop It, You're Killing Me
    The Email Diva is beginning to feel that her days are numbered. A quick view of my three inboxes shows the reigning philosophy of email is "more is more." ...
  • Animation In Email
    Wouldn't you love to have full animation or even video in email? We know for a fact that rich media in email works from a performance perspective. I've seen resul ...
  • Retailers Finally Jumping On Green Bandwagon
    Major retailers have finally accepted Earth Day as a significant selling occasion, as evidenced by their email marketing around the holiday this year. The number of emails from retailers th ...
  • Email And Search Tops For Internet Users
    Most consumers still access the Internet mostly for email and search, according to a Gartner survey of 4,770 Web users in 18 countries. Surprisingly, online banking placed third, followed ...
  • Opt-in Email Best Practices
    The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion ...
  • One Million Opt-Ins?
    Dear E-mail Diva: We recently used an email marketing company that said they would send out over a million emails to opted-in customers for $160. We used Google Analytics ...
  • Email Management Lacking
    In a survey, "The Cradle & the Grave," of 523 e-mail marketers conducted by the e-mail marketing agency eROI, only 30 percent were found to use confirmed double, opt-in ...
  • Don't Need Help, Just Need A Latte!
    Since I'm such a consumer of and loyalist to Starbucks and Peet's, I thought it worthwhile to use them as an example of how they are missing out on usi ...
  • Why The Open Rate Must Die
    The email open rate is simply a tired, inaccurate and irrelevant metric that no longer measures what it was originally intended to. As a result, it gives you the wro ...
  • 'Would You Care For The Watermelon Salad?': Serving Your Subscribers Right
    Bad customer service is easy to identify; it's lukewarm soup or an unreturned phone call. Good customer service can be elusive -- it's more difficult to describe -- yet ...
  • Email History, Viral Idea, Project Management Tool
    Dear Email Diva: I was wondering if you knew when the first email campaigns started, in general? Or perhaps an approximate year when the bulk of companies (Fortune 500 a ...
  • Proposed Anti-Spam Law Would Make Lawsuits Easier
    California is mulling new anti-spam legislation that would strengthen state law by making it easier for private citizens to sue some e-mail marketers. The measure would enable consumers to s ...