50816 search results for
  • Inside Google's War On 'Bad' Content
    Wired investigates Google’s ad quality program, which, at the moment, consists mostly of people teaching computers how to spot inappropriate YouTube content. “Google still depends on a phalanx of human ...
  • Smirnoff-Sponsored Video Wins Tribeca Film Festival Award For Branded Content
    The second annual Tribeca X Award went to "Chris Fonseca: Keep It Moving," directed by Zachary Heinzerling for Smirnoff Ice. The video tells the story of Chris Fonseca, a deaf ...
  • Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
    Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from conventional TV sets to hand-held digital ...
  • Google: TV Inventory On DBM Provide Data-Driven Approach To Planning, Buying
    Google's decision to make traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platform is a move to enable advertisers to take a data-driven approach to ...
  • Maltesers' U.S. Launch Video Is Viral Hit With Teens
    The video features YouTube stars Caspar Lee and Andrew Huang, along with social media dancing star Dytto, singing, rapping, dancing, spraying each other with water and paint, and playing foosball ...
  • Arla Foods Introduces First-Ever U.S. Brand Campaign
    Developed by Carmichael Lynch, the "Live Unprocessed" messaging recognizes the international dairy cooperative's belief that cheese should be made without anything artificial. ...
  • Virtual Reality: Still Swimming With Sharks
    Is VR a realistic way to connect your brand to improve the customer experience? I think so. ...
  • New Domains Showing Strong Performance On Par With .Coms
    Knowing that well-established TLDs such as .com and .org can perform positively, a recent study set out to find examples of strongly performing domains for the less common new TLDs ...
  • Look To The Stars To Better Navigate Television
    Viewers have more TV choices than ever before - not just what to watch but where and when to watch it. Viewers are no longer just the sun at the ...
  • Netflix Gets A Walk-on Role In China
    Netflix has been trying to get into China for years. That hasn't happened--exactly--but it is announcing that it signed a content licensing deal with China's big video streamer, iQiyi.  ...
  • BIZ DEV: Rhythm Adds Visit Anaheim And FivePoint To Client Roster
    Digital marketing agency, Rhythm, added Visit Anaheim and FivePoint to its client roster. Visit Anaheim works with hotels, attractions, restaurants, shops and entertainment groups to promote Anaheim as a vacation ...
  • Twitter's Really Excited About New In-Stream Video Ads
    Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that the new offering will be a ...
  • Google Promotes Peace In UK
    In the UK, Google is using YouTube and “Internet Citizens” workshops to promote peace and tolerance among young people. “It’s promised that the workshops -- hosted by YouTubers Nadir Nahdi, ...
  • April NOT The Cruelest Month, TV-Wise
    On Friday, April 7, the New York Times crossword puzzle offered this clue for a six-letter answer: “When people meters are used.”  I am embarrassed to admit it was my ...
  • LinkedIn Launches Tools For Audience Targeting
    LinkedIn has launched Matched Audiences, a suite of three targeting tools that aim to connect marketers with their audiences. ...
  • Primary Design: Annaliza Nieve
    Primary Design named Annaliza Nieve as vice president and director of strategy and content.  ...
  • Einstein Foundation Sets 2017 As Coming Out Year
    National Geographic is supporting its new scripted series "Genius" with a Viking Cruises sponsorship running across several marketing channels. ...
  • When It Comes To Viewer Habits, Ad Folks Are The Stranger Things
    The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' It's two worlds. ...
  • Hartford Funds Enlists Bloomberg Media For Custom Content
    The campaign, which includes 11 pieces of custom content on Bloomberg's website, kicks off this week with the controversial French election. ...
  • TV Everywhere Via OTT Devices Rises
    While mobile viewing of TVE content is dropping, viewing on TV-connected devices -- set-top-box devices like Apple TV , Roku, and Chromecast -- has climbed among viewers of TV Everywhere ...
  • LinkedIn Officially Unveils Matched Audiences Platform
    LinkedIn's Matched Audiences is a series of three marketing features that will roll out across all of LinkedIn's advertising products over the next week, including LinkedIn Sponsored Content and LinkedIn ...
  • Stat Gets Health Pub In 'Boston Globe'
    'Sunday Stat,' a glossy, 12-page tabloid, will appear in 'The Boston Globe' this weekend. Content is mostly feature stories originally published on the site and reformatted for print. 'Stat' and ...
  • Cosomopolitan.com Launches Wedding Hub
    Cosmopolitan.com launched a Wedding hub to house its bridal-themed content, including wedding fashion trends, makeup tips, decor hacks and celebrity wedding news. ...
  • Why The YouTube Boycott Is A Good Thing For Creators
    While the current system may be fine for high-volume, direct-response advertisers, it just doesn't work for brands. ...
  • Working Vs. Non-Working Budgets: Outdated Metric
    A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and the media agency devised a media ...
  • Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs
    The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming preferences, and attitudes toward pay television ...
  • 'NYT' Hits Snapchat Discover, Then Publishes Navigation Guide For Readers
    After publishing stories on Snapchat for two years, The New York Times is expanding its presence on the platform with the debut of its new channel on Snapchat Discover - ...
  • Apple To Cut App Commissions
    Starting in May, Apple plans to cut the commissions it pays on apps and in-app purchases from 7% down to 2.5%. While Apple is not offering much by way of ...
  • Kiwis Wearing Wearables; A Valuable Segment Template
    The number of wearable device owners is rising exponentially in New Zealand. Nielsen Consumer and Media Insights (CMI) data shows that in the past 12 months, the number of wearable ...
  • 'NY Times' Finally Joins Snapchat Discover
    Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners ...