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  • User Generated Content Attracts Shoppers
    User-generated content, such as ratings and reviews, photos, and videos, can improve your business' bottom line. On average, when a product adds one or more reviews, that product experiences a ...
  • Media, Entertainment Apps Boast Triple-Digit Growth
    Entertainment upstarts are spending mountains of cash on original content. Netflix, for one, spent about $6 billion on fresh fare last year, and plans to pump upwards of $8 billion ...
  • NBC To Stream Olympics Opening Ceremonies Live For The First Time
    While NBC has been quick to embrace online streaming in its coverage of the sporting events at the Olympics, it has held back when it comes to the popular opening ...
  • 'The Awl' Shutters After Nearly A Decade Of Publishing
    The reason for the site's demise is a common one: It could no longer remain profitable in a difficult advertising environment. ...
  • TAG Requires Publishers To Use Ads.Txt
    The ad industry's Trustworthy Accountability Group will require publishers to implement the anti-fraud tool ads.txt in order to receive a seal stating they are "certified" against fraud. ...
  • FX's 'Versace' Joins Parade Of True-Crime Content On Cable
    For more than a year, it has been the biggest craze on cable: Mining the last two decades for true-crime content. ...
  • Phillip Picardi Named Chief Content Officer At 'Teen Vogue'
    This happened a week after Teen Vogue editor in chief Elaine Welteroth announced she was stepping down ...
  • Six Rules For Creating Compelling Email Content
    Email marketing content has to engage readers—and keep them engaged. Here are six rules designed to help emailers do that. ...
  • How Will Advertisers Deal With Trending 'Waxy Monkey?'
    "We are intrigued to see how it will translate to creative content in marketing and advertising campaigns," says Robyn Lange, curator, Shutterstock, which has just issued its annual trends report, ...
  • Tostitos Lets Hosts Create Own SB Party Invite Videos
    Users who enter the host's name, party location and time can choose and mix content featuring themes from past Super Bowl ads, including "an obligatory talking baby," puppies, explosions and ...
  • In Race To Reform, Conde Nast Introduces New Sexual Misconduct Policies
    Last week, the company halted all future work with Mario Testino and Bruce Weber, both accused of sexual harassment, and announced new policies, to be disclosed in full by the ...
  • 'Slate' Redesigns Site
    Slate's revamp features a new logo -- its third since launching -- and a revamped home page and font. The redesign is also a chance for the publication to redefine ...
  • UK's Data Chief Hands Out Record Anti-Spam Fines
    Spam artists are headed for trouble in the UK -- they have been hit with record fines. ...
  • YouTube Tightens Rules For Channels Eligible For Monetization
    First, the Google-owned video site confirmed that human moderators would review every upload from creators in its Preferred program. Once the videos have been reviewed and approved, monetization will be ...
  • Google Makes Mobile Page Speed A Ranking Factor In Search
    The Speed Update, as Google calls it, will affect pages that deliver the slowest experience to users, and will only affect a small percentage of queries beginning in July. ...
  • Publishers, Don't Blame Web Traffic Decline On Facebook Algorithm Change
    While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data. ...
  • Roku Expands OTT/Linear TV Measurements For Advertisers
    Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers more audience measurements, as well as ...
  • Majority Of Federal Agencies Still Vulnerable To Impersonation Attacks
    Every federal agency in the U.S. was directed by the Department of Homeland Security to implement email authentication by January 15, but new data from ValiMail reveals that the U.S. ...
  • Orbitz Names Havas Chicago Creative AOR
    Online travel agency Orbitz, a subsidiary of Expedia, has selected Havas Chicago for creative AOR duties after a formal review involving close to a dozen agencies. The agency’s remit includes ...
  • New Mobile Platform ZIG Delivers Customized Content
    ZIG collects pieces of content from big and mid-sized publishers - such as videos, photos and articles - and pulls the most important photos and news bites and packages it ...
  • Too Many Video Options? But Wait, There's More!
    Netflix expects to spend $8 billion this year on new TV/movie content; Amazon will spend about $4.5 billion. Hulu will be close to $3 billion, while Apple will shell out ...
  • Facebook Is Putting Customers First -- Why Is Social Media Land Disgusted?
    Facebook's algorithm tweak will mean we hear more from the people we want to -- and that can't be too bad. ...
  • Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
    The report finds that all channels benefit from synergies, but some work particularly well together -- with the strongest combinations between TV and Facebook and TV and outdoor. The report ...
  • YouTube Seeks To Soothe Advertisers After Logan Paul Controversy
    YouTube is taking action to soothe two of its most important constituencies -- and its community of video creators -- as it continues to grapple with the fallout from a ...
  • Gogo Aviation Adds 'Bloomberg News,' 30 Magazines To Edit Options
    Powered through digital magazine platform Zinio, Gogo now offers titles such as 'Wine Spectator', 'Newsweek,' 'Wired' and 'Forbes,' hand selected by customers and the people at Gogo on its Gogo ...
  • BBC Launches New Digital Service BBC Ideas
    BBC Ideas will publish new video playlists with a different theme each week. Videos range from why people should learn to write Chinese to a survival guide for nuclear war. ...
  • FilmOn Asks California Supreme Court To Revive Battle Over DoubleVerify Reports
    Streaming video distributor FilmOn is asking California's highest court to revive a lawsuit alleging that DoubleVerify provided false reports to advertisers. ...
  • Go From Big Corporation To Likable Brand
    In the gilded age of small batch, local, authenticity, and transparency, big corporations often get cast, unfairly, as the villain. While no company is perfect, most large entities get a ...
  • Lego Drops A Dime On Tencent And A Digital Partnership Arises
    Danish toymaker Lego and Chinese digital monolith Tencent Holdings have formed a partnership to create an online video and gaming platform and to explore building a "safe" social network for ...
  • ROI Influencer Media Taps Former UM Strategist To Expand Its Multicultural Division
    ROI Influencer Media as tapped former IPG Mediabrands strategist Mary Hill for the position of director, brand & content strategy. In the new role, Hill is tasked with growing the ...