51909 search results for
  • TV Companies May Adopt Dual Identity: Content Creators/Network Sellers
    Given the skinny TV service talk, some TV/media companies with a smaller roster of networks might perform more efficiently in the new age of TV content distribution. ...
  • Email The Go-To Channel: Retailers Say It's Their Top Moneymaker
    Email comes out on top once again, this time in a survey on retail and user-generated content. ...
  • Univision Names O'Connor CRO
    Tonia O'Connor will be responsible for all Univision advertising-based business, as well as integrated content monetization, including linear and digital advertising and content distribution. ...
  • Taking A Stand On Cross-Platform Measurement
    We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It is essential for the industry at ...
  • Outbrain Acquires Native Programmatic DSP Zemanta
    Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not disclosed. ...
  • Amazon Launches Instagram Clone
    Amazon's latest app feature, called Amazon Spark, is an Instagram-like feed of shoppable photos posted by Prime members. Users can react to the content with "smiles" (Amazon's version of a ...
  • Back To The Basics: The Core Marketing Tools You Need In The Travel Industry
    When a traveler visits a new destination for the first time, they often don't know where to look to find out what's going on, what's coming up and where the ...
  • Will Packer Media Acquires Narrative_
    Co-founded by Russell Simmons and Tricia Clarke-Stone, Narrative_ develops marketing campaigns for clients including Under Armour, JCPenney, Samsung and Santo Mezquila. ...
  • Google Is Untouchable, Even Against Boycotts And A Record EU Fine
    A global YouTube boycott actually saw revenue go up, and a massive EU fine merely dented one quarter's profits. ...
  • Hulu, YouTube Included In Nielsen's C3/C7 Digital TV Ratings
    Digital Hulu and YouTube TV viewing will be included in Nielsen's Digital in TV ratings only when Hulu or YouTube TV viewers see the same commercials that ran when the ...
  • Cordial Attracts Three New Clients
    Cordial has attracted three new clients for its communications platform: La Quinta, Revolve and Shoes of Prey. ...
  • Netflix, theCHIVE 'Launder' Money For Good
    "Our overall mantra and positioning is to make the world 10% happier," Albert Briggs, vice president of sales and brand strategy at theCHIVE, tells Marketing Daily. "We do it by ...
  • CPCs Reach All-Time High
    The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 among more than 1,800 AdWords accounts ...
  • 126,000 Wine Bottles 'Connected' For Campaign
    Wine bottles are getting connected. A Spanish winemaker has launched a national consumer campaign by turning bottles of Castillo de San Diego 'smart bottles.' The winemaker Barbadillo is adding NFC ...
  • Motorola's Huckfeldt: Facebook Didn't 'Move The Needle' In Re-Launch Campaign
    "We spent quite a lot on Facebook last year," says Jan Huckfeldt, VP, global marketing & communications, Motorola. However, the strategy didn't "move the needle overall," he says. ...
  • Trusted Media Brands Taps Tomkiw As New Chief Content Officer
    Tomkiw will be responsible for overseeing editorial content for those brands, as well as its multichannel products, including digital media, magazines, special-interest media and books ...
  • Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
    Using GumGum's technology to track sports highlights and sponsorships as they are shared in social media and other platforms, Stadium intends to run more than 3,000 live events and studio ...
  • 'Vice' Lays Off 2% Of Staff To Focus On Video
    Vice's decision impacted around 60 employees of its 3,000-person staff in North America and Europe. Vice will focus less on sports and online editorial and more on both nonscripted content ...
  • Good News, Bad News For TV, Video And Advertisers
    People still like watching video content on a television set, and traditional TV is still the most-viewed screen among all age groups. But traditional TV's lead over other screens is ...
  • Google Agrees To Court Order Restricting Email Scans
    Google has agreed to a three-year injunction that could affect its ability to send ads to people based on the content of their emails. ...
  • Kristen Wiig Plays Cornucopia Of Characters For Pizza Hut
    The campaign also includes digital marketing featuring a variety of "Everyman" characters, radio ads, and social media content and outreach efforts. ...
  • YouTube To Steer Searchers Away From Extremism
    YouTube has vowed that it will begin steering people who are searching for radical, extremist content to videos which instead debunk ISIS mythology, the BBC reports. ...
  • Will Email Age Out? No, Hi-Tech Could Drive Growth
    Some surveys call the future of email into doubt. But it should thrive when new technologies kick in. ...
  • WebMD Sold To Private Equity For $2.8B
    WebMD will be incorporated into the advertising network operated by Internet Brands, which includes hundreds of Web sites in business-to-business and consumer media Web sites. ...
  • Rodale Pledges Property For Loans
    That's the strategy being pursued by health and fitness publisher Rodale Inc., which hopes to sell some of its corporate real estate to help secure an existing line of credit ...
  • One Third Of World Will Access Social Nets At Least Once A Month
    A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from 2016. The digital research firm notes ...
  • Havas Media Awarded $100 Million Michelin Business
    Michelin, the French tire manufacturing giant has awarded Havas Media its global media business, the companies have confirmed. The selection followed a competitive pitch and the business will shift to ...
  • Former Google Exec Campbell Is New Hulu CMO
    As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strategy for the premium video service, including its subscriber video-on-demand and live TV businesses. ...
  • Politics - A New Kind Of 'Blood-Chilling' Summer TV Show
    Six months into the new Trump Administration, we continue to find new story elements -- even in the midst of the somewhat typical summer reality-programming TV period. ...
  • AI-Driven Personal Assistant Apps Shaping Digital Consumer Habits
    Consumer habits are changing faster than before, aided by an increasingly novel technologies and shorter device innovation cycles. ...