Ebook publisher Open Road Media publisher has some 10,000 ebooks by 2500 authors and relies on email to sell these books in its direct-to-consumer business.
Sending an email to a consumer in Australia is a different job than sending an email to a consumer in Germany, Jakob Anzszka, online marketing manager at Lottoland revealed in a presentation at Email Insider Summit Barcelona today.Both countries have different consumers and email copy and design both have to reflect those differences. A photo of someone smiling may work in one country but not in another. Lottoland has found that in Switzerland, a country full of proud citizens, imagery of mountains and chocolate goes a long way to increase engagement.
Thinking about the customer to develop your content is the best way to drive conversions, according to panelists at the Email Marketing Summit in Barcelona today.
Stephanie Sczech is the global director of Lifecycle Marketing at EA, and kicked off the first day of the Email Insider Summit with a keynote address on "Email 2.0: From Campaign to Real-Time Experience."
Welcome to the Email Insider Summit at the Ritz-Carlton on Amelia Island in (somewhat) sunny Florida! We're excited you've joined us, and we're looking forward to talking about all things email marketing over the next three days.
What's the biggest barrier facing Facebook and other businesses investing in the virtual reality space? It's all about "trial," says Ronjan Sikdar, Vice President of Media Analytics at Nielsen.
Do you still believe that mobile is the future of media and marketing? Well, "Then you're probably really far behind, right now," says James Meeks, Mobile Product Director at JCPenney.
New artificial/voice intelligence devices from Amazon and Google are just at the beginning of disrupting consumer purchasing. But will it also affect jobs among retailers? “There’ll be shifting of resources; new jobs created that are going to be about the experience,” says Greg Hedges, director of strategy for RAIN, in speaking at MediaPost’s Marketing AI event. “Maybe in a retail store you'll need to ask a digital assistant where the TVs are,” he says. “Maybe the Geek Squad can tell you how to use it, or which one is better for you.” Hedges says, for example, if ...
Marketers who thinks they can ignore the AI revolution -- or even wait until its adoption becomes more standardized -- are signing their own death warrants. That was the message Sarah Fay, Managing Director at Glasswing Ventures, delivered to attendees of MediaPost's Marketing AI conference, on Wednesday.
Increasingly TV networks can be a more attractive buy for political candidates and political issues versus local TV stations.Will Feltus, senior vp of National Media Research, a political media agency, speaking at the MediaPost TV Insider Summit, says because TV stations continue to be a dominant media planning component when it comes all kind of political campaigns, their spot rates prices have grown accordingly. So much so, he says, TV networks shows can offer better pricing. For example, a weekend network TV news shows, such as ABC’s “This Week with George Stephanopoulos” was priced at $7,500 ...