"Starting from the bottom and layering up leads to your North Star," said Lenovo's Marion Price. "Find your goal and work backwards."
In a new take on interactivity at our Email Insider Summit, we paired two people to present a design critique of emails offered up by brands present at the conference.
Attention to detail on a more human level makes customers feel valued. Make every communication personal to get that emotional connection.
If there's one thing we learned from this morning's presentation from Zillow's Olly Downs, it's that artificial intelligence is like a rooster.
Looking across the brand's products, data and interactions, her team asked where its users have stopped engaging and how to re-engage them. "It's micro-segmentation and it can be very small groups."
TaylorMade developed an app called myRoundPro that has 100,000 users, three million holes played, 14 million shots and 900,000 clubs logged. But how to execute on this information?
During the first panel discussion Monday at the Email insider Summit in Pinehurst, N.C., moderator Marisa Pisani, marketing manager, Email & SMS, Sherwin Williams, asked panelists to talk about their epic email mistakes.
If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing the math for them, has been beneficial for us."
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone.
"When voice ushers in, people are going to have to think about the conversation between QSR and the customer. What will it take to retain a relationship when you consider the influx in the culinary scene."