• Takeaways Of The Hair-Trigger Harriets
    "Starting from the bottom and layering up leads to your North Star," said Lenovo's Marion Price. "Find your goal and work backwards."
  • Email Design Critique
    In a new take on interactivity at our Email Insider Summit, we paired two people to present a design critique of emails offered up by brands present at the conference.
  • At Boxed, Automating Personalization That Feels Real
    Attention to detail on a more human level makes customers feel valued. Make every communication personal to get that emotional connection.
  • Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
    If there's one thing we learned from this morning's presentation from Zillow's Olly Downs, it's that artificial intelligence is like a rooster.
  • DIY AI: Plusses & Pitfalls of Personalization At Scale
    Looking across the brand's products, data and interactions, her team asked where its users have stopped engaging and how to re-engage them. "It's micro-segmentation and it can be very small groups."
  • Building the Perfect Caddy: A Data-Driven Messaging Model
    TaylorMade developed an app called myRoundPro that has 100,000 users, three million holes played, 14 million shots and 900,000 clubs logged. But how to execute on this information?
  • Leveraging Loyalty: Deepening and Widening Customer Profiles
    During the first panel discussion Monday at the Email insider Summit in Pinehurst, N.C., moderator Marisa Pisani, marketing manager, Email & SMS, Sherwin Williams, asked panelists to talk about their epic email mistakes.
  • First-Party Data: Big Brother vs Big Value
    If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing the math for them, has been beneficial for us."
  • It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
    DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone.
  • Location, Location, Location: The Next Frontiers of Geo
    "When voice ushers in, people are going to have to think about the conversation between QSR and the customer. What will it take to retain a relationship when you consider the influx in the culinary scene."
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