A shocking 21% of young adults said they would turn down a job if it didn't allow them to access social network sites or their personal email during work hours, … Read the whole story
Social media may or may not be advertising, according to some people on Madison Avenue, but according to the average consumer, it has emerged … Read the whole story
Media6Degrees relies on social data to target ads to consumers online. Don't call this "behavioral targeting," says Ex-Googler and Media6Degrees CEO Tom Phillips. "It's … Read the whole story
Social media is a natural partner for email marketing. It gives marketers the opportunity to listen to customers, instead of simply talking to them. … Read the whole story
Search engines and technology companies building ad targeting platforms will pay attention to social connections and words used on the Web far more than … Read the whole story
At the risk of turning this column from the Social Media Insider into the Facebook Ranter, let me close my month-long look at Facebook's … Read the whole story