Social media has all kind of interesting but unexpected applications, including law enforcement, where online technology helps leverage the most important resource for police work -- cooperation and information from … Read the whole story
To connect more than 60 million women and teens, ages 13 to 49, with advertisers, WeeWorld is launching the Social Games Advertising Network. SGA … Read the whole story
When it comes to local news and information, social media such as Facebook and Twitter -- as well as mobile devices -- are helping … Read the whole story
McDonald's is employing a cause-related promotion on Foursquare to promote its new McCafe Shake, while Dunkin' Donuts is running a Twitter-based giveaway to promote … Read the whole story
Amid continued economic concerns, most local retailers plan to highlight their "localness" to win customers in 2011. According to a recent survey of 600 … Read the whole story
LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying … Read the whole story
In a move that represents a potential threat to Foursquare and other location-based social networks, the Cincinnati Enquirer has partnered with DoubleDutch to launch … Read the whole story
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story
Google last week made a significant change to its ranking algorithm, a move required before continuing to layer social signals of traditional search engine … Read the whole story
"People who have a negative experience with a brand tell four times the number of people [on social media] as people who have a … Read the whole story
The kind of metrics which are available for social media, including "number of fans, or number of likes" is still "barely enough to convince … Read the whole story