The complexities of discovery, the process whereby lawyers winkle out evidence pertinent from the opposing side, are the subject of law school courses and legal journals. And discovery is getting … Read the whole story
In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with … Read the whole story
Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid … Read the whole story
The social commerce marketplace is booming, and broadcast radio -- with its extensive local sales presence and audience reach -- is a natural promotional … Read the whole story
According to the 2011 Chief Marketer Social Marketing Survey, 73% of respondents say they now incorporate social messaging into their campaigns, up from 64% … Read the whole story
Combining email and social media has become a sort of Holy Grail quest for marketers and the vendors who support them. It is an … Read the whole story