There are many remarkable facts surrounding Facebook's upcoming initial public offering, which the Wall Street Journal reports could get underway (at least with the filing of preliminary paperwork) as early … Read the whole story
Glee actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign. Read the whole story
John Hancock Financial has been running a marketing marathon of its own, with the company entering its 27th year as a principal sponsor of … Read the whole story
I recently spoke on a panel about cause marketing at the Kellogg School of Management, where an MBA candidate asked a simple but fundamental … Read the whole story