For most big brands there often comes a moment in which they have to make an uncomfortable choice: should they sue a much smaller company that happens to have infringed … Read the whole story
LinkedIn just introduced a service that allows businesses to tailor content sent to followers according to various criteria, including industry, seniority, job function, company … Read the whole story
"Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to … Read the whole story
Steve Koonin, president of Turner Entertainment Networks, believes any association with the network for marketers should be on a 24-hour basis. "By building a … Read the whole story
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournament" -- with individual episodes on the NBC "The Voice" and ABC Family's … Read the whole story
The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant … Read the whole story
Forrester Research created the "Facebook factor" to identify how much more likely Fans are to purchase a brand's products or services. The method, based … Read the whole story
Regarding social, the end goal for any brand should be to create "advocates," according to Susan Thomson, Head of Media, Social Media and CRM, … Read the whole story
Social media is permeating our personal and professional lives everywhere you look-even in the healthcare industry. As more hospitals, clinics, doctors and medical staff … Read the whole story
There's no way you missed this week's tech news: Facebook spent $1 billion to acquire Instagram, the mobile photo-sharing application sensation. This may be … Read the whole story