One of the most interesting growth areas in social media, in my humble op-ed, consists of hyper-local, place-based social networks that provide (virtual) forums connecting people who actually, like, live … Read the whole story
Social feeds in premium display advertising become more important as brands and their agencies look for ways to advance media. But agencies and clients … Read the whole story
Marketers that post photos to Pinterest must make the same disclosures as in more traditional forms of advertising, the Better Business Bureau's National Advertising … Read the whole story
The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis … Read the whole story
With so much information being uploaded or available on the Web, trust becomes a more powerful filter for sifting through the data. Consumers must … Read the whole story
When's the last time you went online to find an ad? A panel of industry experts at the OMMA Premium Display Digital conference in … Read the whole story
I woke up yesterday morning to a report from NY1 that it could take months before we learn the motive of the Aurora, Colo. … Read the whole story