Social Media & Marketing Daily
Friday, August 10, 2012
  • Brands Need Integrated Campaigns To Reach Connected Consumers

    The Marketer's Guide to Multichannel Campaign Management suggests brands must move away from running campaigns individually and toward the integration of many campaigns, such … Read the whole story

  • Dr. Content, Or How I Learned to Stop Worrying And Love The Facebook

    Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing … Read the whole story

  • Is Social A Marketing Tool Or A CRM Tool?

    The rise of social media has forever altered the way people and businesses communicate. The explosion of social has been tremendous, as Facebook closes … Read the whole story

  • Procter & Gamble's Pritchard 'Likes' Facebook! (And Knows a Great Idea When He Sees One)

    News Flash: Facebook marketing works! Just ask Marc Pritchard, Procter & Gamble's global brand building officer (love the title!), who just told a rival … Read the whole story