How exactly does digital influence the way shoppers behave, from product research to final transaction? Analyst Corinne Munchbach, who wrote a new Forrester report, … Read the whole story

Adobe just debuted a new service, which it promises will give brands all the data and tools necessary to execute mature social strategies. Part … Read the whole story

Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength … Read the whole story

"The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you … Read the whole story

For drinks brands seeking to reach the 21-34 demo when socializing, understanding how the consumer media mix varies by location will be key to … Read the whole story

SMG and Weiden+Kennedy partnered to bring a true second-screen experience to this year’s Super Bowl. The popular animated Coca-Cola Polar Bear characters were on … Read the whole story

While the brand’s assertion that Downy is a “secret weapon for a romantic Valentine’s Day” might not hold water, the “Tweethearts” program trumped other … Read the whole story

Just how potentially scandalous is the content on your Facebook Timeline? For Shonda Rhime’s new show “Scandal,” ABC and AvatarLabs created an app that … Read the whole story

iVillage is one of the largest Internet communities for women. A unique feature of the site is their signature “Community Challenge.” During the challenges, … Read the whole story

To build hype in advance of the release of Kinect Star Wars on XBox 360, UM got the spirit of the game right into … Read the whole story

As part of its plan to brand each Friday night during October 2011 as “Coca-Cola Family Night,” the folks at Coca-Cola’s My Coke Rewards … Read the whole story

Focus groups are so last century. Who needs one when you can tap into legions through social media? That’s what Lays did in its … Read the whole story

The BabyCenter Community is a safe place for moms to share real wisdom and advice. From deciding to try pregnancy sticks; from the first … Read the whole story

VML increased the visibility of ASICS — a sponsor of the 2011 Gold Coast Marathon in Australia — well beyond a logo on a … Read the whole story

Rather than target guys with their pitches — as they do for much of the year — Zales set aside the weeks prior to … Read the whole story

What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in front of thousands of cheering revelers? As part of Pepsi’s “Kick in the … Read the whole story

It seems simple. Marketing campaigns designed to work on a brand's Web site don't always produce positive returns on investments in search, social and … Read the whole story

Love it, hate it, or indifferent to it, people on Facebook were taking to Timeline and learning what was possible with the redesign. Anthem … Read the whole story

This widget takes advantage of Best Western’s 485,000+ Facebook fans by putting the option to book a room front and center on the brand’s … Read the whole story

Letting all its fans play virtual vampire dress-up, HBO launched Maker’s Day, with the conceit being that vampires have a “maker”— the one who … Read the whole story

This widget is attractive, and employs the favorite time-waster of many — taking a quiz about themselves. You estimate, in hours, how much of … Read the whole story

To connect with its customers, Cigna Health Insurance and Hill Holiday launched the “Go You” hub. Through Facebook apps like “If You Really Knew … Read the whole story

This is a really fun widget that makes people aware of a) Bing’s extensive Artist Pages music encyclopedia, and b) Bing’s capability to inject … Read the whole story

SparkPeople is a unique, free social networking site for people online dieters. In fact, comScore reported that it has surpassed Weight Watchers as America’s … Read the whole story