The Social Graf
One quarter (24.1%) of doctors said they use social media in a professional capacity every day, including searching for medical information, according to a new survey of social media use … Read the whole story
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaking Dawn" red carpet premiere on Nov. 12 in Los Angeles, airfare and … Read the whole story
Google's downward sliding cost per click last quarter, caused by an increase in mobile traffic, could take an upward turn in time for the … Read the whole story
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
A Havas Media survey shows that most voters do not believe that either presidential candidate will offer them a better quality of life. However, … Read the whole story
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
- COMMENTARY
With Facebook, LinkedIn, Twitter and other social media outlets reaching a record number of users, industry analysts and researchers are looking into the ways … Read the whole story
- COMMENTARY
With so many metrics at our disposal, it's incredibly easy for a social media marketer to simply focus on metrics instead of return on … Read the whole story
