U.S. Hispanics who use social media are more likely than the general social media population to want customer service delivered via social media, according to NM Incite. Read the whole story
Paid search, as measured by the number of companies running business-to-business ad campaigns, dropped by more than 10% in 2012. From the businesses that … Read the whole story
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but is using its big Super Bowl grab (and its requirement that all ads … Read the whole story
Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun … Read the whole story
Russian search engine Yandex has released a social recommendation search engine for iOS devices aimed at supporting Facebook, Instagram, Foursquare and Twitter users in … Read the whole story
The salubrious sentiment from that fourth-quarter ad last year will come back in the second quarter of the Super Bowl this year. Actually, it's … Read the whole story
"Our goal was to generate some attraction and make the connection between family game night and fun with Jolly Time," Haberman's Nathan Rice tells … Read the whole story
KPMG developed a tool to provide a unique perspective into the World Economic Forum set to begin in Davos, Switzerland, on Wednesday. One column … Read the whole story
I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since … Read the whole story