Social Media & Marketing Daily
Tuesday, February 19, 2013
  • Facebook Builds Search-Related Patent Portfolio

    The U.S. Patent and Trademark Office recently granted Facebook a patent for incorporating variable values into textual content. In addition to comments in text, … Read the whole story

  • Social Media Buzz Doesn't Rocket TV Numbers

    New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story

  • Internet Key Influence On Purchases

    The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that … Read the whole story

  • GE Social Campaign A Shout-Out For Inventions

    Paul Marcum, GE's director of global digital marketing and programming, tells Marketing Daily that this kind of campaign is a no-brainer, since GE was … Read the whole story

  • Ford Puts Social At Center Of Fiesta Movement Program

    "Fiesta Movement: A Social Remix" will feature 100 "agents" with a big online following. They will be an ethnically diverse group of "vibrant voices … Read the whole story

  • Social Interactions Affect Brand Perception

    "Hardly any companies are doing equally well on social marketing and social servicing," Jacqueline Anderson, director of social media and text analytics at J.D. … Read the whole story

  • Hilton, 'Onion' Create Humorous, Effective Campaign

    Whenever the GEICO "gecko" comes on, I quickly mute the TV or leap across the room to turn off the radio. I find that … Read the whole story