The Social Graf
Surely the only thing more humiliating than being dumped is being dumped in public -- especially if there is a record of it that will live online forever. That is … Read the whole story
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story
With tax evasion and third-world factory collapses dominating headlines, a study on the role of corporate responsibility programs shows that consumers are more inclined … Read the whole story
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story
The effort talks about specific Ford technology, while furthering the brand position evinced by its "Go Further" tag. Central to the effort are 15-, … Read the whole story
- COMMENTARY
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that … Read the whole story
- COMMENTARY
Sometimes, when you're the writer of a weekly social media column, you just have to thank the heavens for dropping a beautiful column idea … Read the whole story
- COMMENTARY
For all those waiting for the promise of interactive TV advertising to be fulfilled, shift focus from the remote control to the mobile device. … Read the whole story
