It's hard to think of an annual event that beats New Year's Eve for inherent sociability, and it's no surprise that big brand marketers are unveiling all kinds of social … Read the whole story
The online advertising industry endured major changes in 2013, such as new creative ad units like native ads. In the coming year, brands will … Read the whole story
In reach, engagement, creative depth and favorable demographics, Instagram has emerged as the true powerhouse among mobile-first social nets. Read the whole story
While missed KPIs are never a goal, they should be far from a nightmare. It's surprising that so many marketers throw the baby out … Read the whole story