Social media rumors can sow even more unhelpful (and potentially very dangerous) havoc amid major crises, and governments need to create emergency response systems to swiftly dispel misinformation online, according … Read the whole story
With every college basketball fan in the country still licking their wounds over battered brackets, Lowe's seized a social media moment, creating a Twitter-inspired … Read the whole story
To make sure the new effort stands out from other retailers, including close competitors JCPenney, Target and Macy's, the effort also includes a series … Read the whole story
Eight days after announcing the national rollout of its first breakfast menu and the first TV spots in its campaign -- which featured "Ronald … Read the whole story
The campaign will run on national cable networks, and will be supported with digital and social media. In addition to capitalizing on the spring … Read the whole story
The Federal Trade Commission has filed a complaint against the social site Jerk, which allegedly scraped photos and other data from the profiles of … Read the whole story
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
I just returned from a three-week vacation in Hawaii, and I was once again reminded that the key to great marketing starts with your … Read the whole story
A recent study asserted that only 17% of users found Twitter ads to be relevant. Wait a second, my math skills are limited -- … Read the whole story