The Social Graf
Luxury cosmetics maker Lancôme is launching a new loyalty program, Lancôme Elite Rewards, offering consumers special deals in return for social media engagement and purchases. Like most other loyalty programs, … Read the whole story
LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the … Read the whole story
Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the … Read the whole story
Zefr, which helps brands and publishers manage video assets across social media channels, is gearing up for a big sales push. Song is expected … Read the whole story
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running … Read the whole story
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The … Read the whole story
- COMMENTARY
The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in … Read the whole story
- COMMENTARY
For years now, I've considered myself an expert on Millennial behavior. As an employer, I've hired and managed them. As a parent, I've raised … Read the whole story
