The Social Graf
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos from brands on Facebook, while 79% of respondents said they read brand posts on the social network. Read the whole story
At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and … Read the whole story
It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. Read the whole story
- COMMENTARY
The U.S. presidential debates Monday night created the perfect second-screen scenario for fact-checking as Democratic presidential nominee Hillary Clinton continually urged viewers to fact-check … Read the whole story
- COMMENTARY
Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names like Google, Salesforce, Disney and yes, Viacom.Haven't we seen this movie before? Read the whole story
- COMMENTARY
Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand … Read the whole story
COMMENTARYTo illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote … Read the whole story
- COMMENTARY
The internet is abuzz with pundits hailing the end of social media as a sales channel. In reality, most consumer packaged goods (CPG) companies … Read the whole story
