The backlash against big tech platforms in Britain continued this week with the news that the Conservative government led by Prime Minister Theresa May is considering a measure that will … Read the whole story
The spot features third-generation family member Scottie Mayfield, who began working at the creamery when he was 11 and has served as the brand's … Read the whole story
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to help marketers engage with prospective customers that "look similar" to existing customers or … Read the whole story
In an effort to align more with local promotions and events, McDonald's of Kansas City teamed with Bernstein-Rein and the Kansas City Royals for … Read the whole story
A group of women who play hockey - along with hauling their own kids around as more traditional "hockey moms" - was profiled in … Read the whole story
"By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence," Tiffany Leung, associate brand director for Liquid-Plumr, … Read the whole story
"Shutterfly has been trying to explain why their products are so great, but they're such personal things. They create an emotional connection," says Elaine … Read the whole story
The online encyclopedia Wikipedia, digital rights groups and library associations urge an appellate court to reconsider its ruling in a battle over photos of … Read the whole story
For marketers, negative references serve as a reminder of why it's important to have an active plan to manage a company's online reputation in … Read the whole story
While many associate social media with Millennials and Gen Z, Baby Boomers are also heavy users of these channels, with Facebook being the biggest … Read the whole story