- TV Buyers Call Upfront '09 'Unprecedented'
MediaDailyNews, Mark Walsh - Tuesday, April 28, 2009
TV sales executives and media buyers invoked the term "unprecedented" to descri ...
- GM Expected To Buy Ads At Upfront
MediaDailyNews, - Friday, April 24, 2009
General Motors is planning to buy commercial time during next month's upfron ...
- Barclays Predicts Broadcast TV Upfront Down 15%
MediaDailyNews, David Goetzl - Friday, April 24, 2009
As clients evaluate their budgets, a noted Wall Street analyst predicts tot ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 22, 2009
Baseball. Hockey. Roger Federer in platforms. Let's launch! ...
- 'Us Weekly' Sells Mock Cover
Around the Net In Media, Joan Voight - Tuesday, April 14, 2009
Subscribers to Wenner Media's Us Weekly will be greeted by an ...
- Microsoft Buys Discovery's 'Catch'
MediaDailyNews, - Monday, April 13, 2009
Microsoft has kicked off a three-screen ad campaign for the Discovery Channel ...
- Vaseline Aloe, Lifetime Grow 'Maneater'
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2009
Looking to recreate another branded TV marketing success for its women-targeted brand ...
- Similar TV/Online Metrics: YuMe's Internet GRP Key To Ad Buying
MediaDailyNews, David Goetzl - Monday, April 6, 2009
Consumer hunger for online video soars and advertisers are eager to shi ...