- Marketers Ready For World Cup
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Advertisers are already gearing up for June 11-July 11 and the Wor ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Entravision Expands Digital Sales
MediaDailyNews, - Monday, March 29, 2010
Entravision is expanding its digital team in Denver, adding J. Basil Dannebo ...
- Barclays Bullish On TV Auto Spending
MediaDailyNews, David Goetzl - Friday, March 26, 2010
An upswing in the auto category, which was a bugaboo for networ ...
- CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages
MediaDailyNews, Wayne Friedman - Friday, March 26, 2010
With its young consumers moving more aggressively to watching TV shows ...
- Clarification: Starcom MediaVest Has Rentrak Deal
MediaDailyNews, - Friday, March 26, 2010
In the story "Starcom, Rentrak TV Data Could Challenge Nielsen" (Media Dai ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- HuffPo Goes After Auto Ads
Around the Net In Media, Fern Siegel - Thursday, March 25, 2010
A new partnership between The Huffington Post and a Detroit-based ad r ...
- Red Ink: Newspapers Fell 23.7% in 4Q
MediaDailyNews, Erik Sass - Thursday, March 25, 2010
Newspaper ad revenues continued to decline steeply in the fourth quarter ...
- Chrysler Ram Drives NASCAR Microsite
MediaDailyNews, David Goetzl - Thursday, March 25, 2010
Looking to cement a differentiation for its Ram Truck brand, Chrysler ...
- Net Audience Comfortable With More Ads
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
Hulu might be better off simply dialing up the number of a ...
- Health-Care Reform Advertising Outlives Debate
Around the Net In Media, Fern Siegel - Wednesday, March 24, 2010
The American Federation of State, County and Municipal Employees, which represents mo ...
- TargetSpot Harpoons Harpo Deal
MediaDailyNews, Erik Sass - Wednesday, March 24, 2010
Oprah Winfrey's Harpo Radio has signed a deal with online ad netwo ...
- Fox News Positions Itself As Upscale Ad Buy
Around the Net In Media, Fern Siegel - Tuesday, March 23, 2010
For years, Fox News' pitch to advertisers and the press was th ...
- Web TV To Become Interactive
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
NBC is unveiling an online-video viewer placed in the midst of oth ...
- FTC May Control More Of Online Ad Biz
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
The FTC may soon go after shady online advertisers, wielding more pow ...
- Old, New Media Can Co-Exist For Marketers
Around the Net In Media, Fern Siegel - Monday, March 22, 2010
As more marketers turn to Web video, many are increasingly doing ...
- World Cup Nearly A Sellout For Univision
Around the Net In Media, Fern Siegel - Thursday, March 18, 2010
Univision Communications is nearing the final stretch of its 2010 FIFA Wor ...
- Outdoor Registers Mixed Results: Ads Dip, But Bookings Now Up
MediaDailyNews, David Goetzl - Wednesday, March 17, 2010
The channel appeared to withstand recessionary conditions reasonably well over the fin ...
- TVB: 30% Get TV Without Cable, Ad Delivery Erodes
MediaDailyNews, Wayne Friedman - Tuesday, March 16, 2010
The Television Bureau of Advertising says the growth of satellite and tel ...
- Brand-Name Sites Gain Recognition, No Overall Ad Value
Online Media Daily, Gavin O'Malley - Tuesday, March 16, 2010
It's no secret that brand-name publishers use their established positions to rationali ...
- Upfront: Networks Upbeat, Buyers Cautious
Around the Net In Media, Fern Siegel - Monday, March 15, 2010
Network heads expect a strong upfront market, based on current demand f ...
- CBS Scores Online 'Madness' Dollars
Around the Net In Media, Fern Siegel - Monday, March 15, 2010
CBS is turning live, ad-supported sports on the Web into a re ...
- Scatter Strong, But Prime-Time Ad Costs Fall 11%
MediaDailyNews, David Goetzl - Monday, March 15, 2010
Although media companies report the recent scatter market is strong, costs f ...
- Katz: National Spot Radio Continues Comeback
MediaDailyNews, Erik Sass - Monday, March 15, 2010
In another sign that the radio business may finally be turning aroun ...
- Multicultural Ad Spending Drops, Cable Bright Spot
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
Multicultural advertising spending sank across the board in 2009 with one exceptio ...
- Theater Owners Plan National 3D Network
MediaDailyNews, Erik Sass - Friday, March 12, 2010
3D movies and film advertising are about to get a big boos ...
- Nickelodeon Enjoys Price Gains, Debuts New Teen Shows
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Dominant kids' TV network group Nickelodeon is witnessing major pricing gains ...
- YouTube Mobile Serving Up Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 11, 2010
Google's YouTube launched ads on home, search and browse pages of t ...
- Fox Networks, BlackArrow Team For VOD Ad Trial
MediaDailyNews, David Goetzl - Wednesday, March 10, 2010
Fox Cable Networks is testing a system that allows real-time switching ...