- Banner Day: Online Video Ads To Grow 41%
MediaDailyNews, Wayne Friedman - Wednesday, May 12, 2010
Revenue from online video advertising networks -- typically the lowest-priced digital conte ...
- Bargain TV Prices Shooting Back Up
MediaDailyNews, - Wednesday, May 12, 2010
A sharp incline in short-form DRTV pricing may signify a rebounding econo ...
- Fox Sports Site Tackles TV/Web Integration
Around the Net In Media, Fern Siegel - Tuesday, May 11, 2010
FoxSports.com is making a serious run at ESPN.com's online dominance by turni ...
- Viacom Posts Tiny Ad Gain, Future Looks Brighter
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2010
A surging TV advertising market has been kind to the media compani ...
- Dish Network Revs Dive 26%, Sub Costs Soar
MediaDailyNews, Wayne Friedman - Monday, May 10, 2010
Dish Network gained revenue and subscribers in its first quarter reporting peri ...
- RAB Site Revamps Ad Channel
MediaDailyNews, Erik Sass - Monday, May 10, 2010
The Radio Advertising Bureau has revamped and expanded its Web site, RAB.co ...
- Cablevision: Ad Sales Fuel Big Gains
MediaDailyNews, Wayne Friedman - Thursday, May 6, 2010
If the broadcasters are doing well in this sudden resurgence, pure-play cab ...
- Location, Location, Location
Research Brief, Jack Loechner - Friday, May 7, 2010
A new report, "Improving Ad Performance Online," by the Online Publishers Associati ...
- Time Warner: TV, Mags Profits Zoom
MediaDailyNews, David Goetzl - Wednesday, May 5, 2010
Time Warner CEO Jeff Bewkes touted a strong first quarter at Ti ...
- Sinclair Trumpets Ad Rises Across The Board
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
Sinclair Broadcast Group, like other TV station groups, is reporting strong financi ...
- Google Invests In Invidi, Speeds Up TV Ad Market Entry
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
The addressable-advertising TV universe just became more interesting: Google is throwing ...
- Duke: TiVo Doesn't Hurt TV Ads
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
TiVo hasn't hurt television advertising or changed consumers' buying behavior, reports ...
- Ford, Google Put Banner Ads In Context
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
Most banner ads are inserted into Web pages regardless of content, b ...
- Top 10 Network Shows Screen Ad Rev Drop
MediaDailyNews, Wayne Friedman - Tuesday, May 4, 2010
With broadcast ratings down this season -- on top of a low ...
- Is It Worth $1M To Be an iAd First Adopter?
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
To be first on the new iAd platform, marketers may have p ...
- Belo Records Skyrocketing Ad Results
MediaDailyNews, Wayne Friedman - Monday, May 3, 2010
One of the purest TV station group plays, Belo Corp. witnessed rocketi ...
- Google May Buy AdMob
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
The Federal Trade Commission was expected to recommend blocking Google's $750 milli ...
- Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
As part of a new multimillion-dollar deal with National CineMedia, food behemo ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...