- Broadcast Audience Aging Faster Than Population
Around the Net In Media, Fern Siegel - Monday, August 16, 2010
Youth isn't king at the networks any more. The median age f ...
- Facebook Pulls In $1B In 2010 Ads
MediaDailyNews, - Friday, August 13, 2010
Online social-networking service Facebook Inc., which recently said it topped 500 milli ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- Demand Media Pitches Major Advertisers
Around the Net In Media, Fern Siegel - Thursday, August 12, 2010
Demand Media mass produces instructional and entertainment articles and videos for W ...
- NBC Promises No Super Bowl, Olympics On Cable
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
It has been suggested that if the Super Bowl ever headed ...
- Google, DirecTV Tout Ad Partnership
MediaDailyNews, David Goetzl - Wednesday, August 11, 2010
Google's auction-based TV Ads system received a boost Wednesday with word th ...
- VSS: Big Growth For Media, Not Advertising
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
U.S. media and communications spending is poised for big growth from 2009-201 ...
- Zoom Media Adds LA Fitness to DO Network
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
One of the nation's largest digital out-of-home networks targeting health club patro ...
- E.W. Scripps: Broadcast Enjoys Ad Hike, Newspapers Dip
MediaDailyNews, David Goetzl - Monday, August 9, 2010
E.W. Scripps reported a 26% increase in ad dollars at its broadca ...
- Mediacom Slips: Loses Income, Basic Subscribers
MediaDailyNews, Wayne Friedman - Friday, August 6, 2010
Mid-size cable system operator Mediacom Communications slipped back into some red i ...
- Viacom: U.S., Global TV Ads, Net Income Up
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
Strong advertising and affiliate revenues helped Viacom push up net income f ...
- Turner Gets Broadcast Bucks For 'Conan'
MediaDailyNews, Wayne Friedman - Wednesday, August 4, 2010
Turner Broadcasting's TBS is getting some deals close to -- or ...
- National Cinemedia Runs 3D Ads
MediaDailyNews, David Goetzl - Wednesday, August 4, 2010
In-theater advertising company National Cinemedia said it will run four 3D a ...
- Mobile Video Advertising Set To Take Off
Around the Net In Media, Fern Siegel - Tuesday, August 3, 2010
Some 60 million or so iPhones later--not to mention millions of Andro ...
- CBS Ratchets Up Financial Success
MediaDailyNews, Wayne Friedman - Tuesday, August 3, 2010
CBS Corp. rocketed to another strong financial period in revenues and profi ...
- Mullen Creates Mobile Practice
MediaDailyNews, Erik Sass - Monday, August 2, 2010
With mobile advertising and marketing expected to enjoy explosive growth over t ...
- NBCU Digital Names Derovanessian Exec Producer
MediaDailyNews, David Goetzl - Monday, August 2, 2010
NBC Universal has brought on a new executive producer to focus ...
- Cumulus Radio Reports Ad Uptick
MediaDailyNews, Erik Sass - Friday, July 30, 2010
There is more evidence for a tentative recovery in the radio busines ...
- Exploring the Value of Buying on Engagement vs. CPM
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
Traditional media buying and planning is based on CPM (cost per thousa ...
- The CW: Getting Digital Dollars, Not Digital Pennies
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
The CW's radical move this past upfront in June -- selling ...
- Mobile Coupons Give Advertisers Added Triggers
MediaDailyNews, Laurie Sullivan - Thursday, July 29, 2010
Deal seekers searching for money-saving offers through mobile coupon platform Shooger wi ...
- Entercom Hears Ka-Ching!
MediaDailyNews, Erik Sass - Wednesday, July 28, 2010
The tentative recovery in the radio business appears to be gaining stea ...
- Facebook To Advertisers: Get Social
Around the Net In Media, Fern Siegel - Tuesday, July 27, 2010
With a massive global audience and top brands relying on the platfo ...
- Google TV Ads Pay Off For Summer Hits
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Google TV Ads is pitching Don Draper as a sterling opportunity f ...
- X-Tremely Harsh: Motorola Buys Full-Page Slam Ad Against Apple
MoBlog, Mark Walsh - Wednesday, July 28, 2010
During the Apple press conference dealing with Antennagate, Steve Jobs made t ...
- AOL Launches Political Ad Hub
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
AOL appears to be positioning itself as a go-to ad destination f ...
- Ad Agencies Support Comcast/NBCU Alliance
MediaDailyNews, David Goetzl - Friday, July 23, 2010
Despite fears that the mass of networks at a new NBC Univers ...
- Analyze This: Cadreon TV Teams With Visible World
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
IPG's Cadreon unit is expanding into advanced advertising on television, adding servic ...
- Comcast Pitches Hollywood, Pols On NBC Merger
MediaDailyNews, David Goetzl - Wednesday, July 21, 2010
As some Hollywood interest groups have expressed opposition to its proposed joi ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...