- Turn Off, Tune Out
Media Magazine, kyle , Daisy Whitney - Thursday, January 31, 2008
February sweeps might as well be called February Sleeps. A prime-time schedu ...
- Ice Capades
Media Magazine, Laurie Sullivan - Wednesday, April 2, 2008
Are you ready for some hockey? The National Hockey League (NHL) ...
- Whole New Ball Game
Media Magazine, Wayne Friedman - Thursday, January 31, 2008
There are two Super Bowls out there: Who wins and loses ...
- Ed:Blog
OMMA Magazine, Joe Mandese - Friday, April 29, 2011
As you might imagine, these Ed:Blog things are typically written at t ...
- Level Up
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Pushing it, you open up the engine and let the car g ...
- A Bigger Bang
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
You might not always get the ROI you want, but if y ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
- A Brand in the Hand
OMMA Magazine, Steve Smith - Thursday, August 21, 2008
Even the platform's champions admit the mobile-gaming segment expected to surge ...
- Just the Right Bullets
OMMA Magazine, Joe Mandese - Tuesday, January 29, 2008
Google may dominate search, but when it comes to online display advertisi ...
- Tight Squeeze
OMMA Magazine, Fara Warner - Thursday, August 21, 2008
Sort of like a clown car routine in reverse, marketers are funneli ...
- Need to Know: The Ad Stays in the Picture
OMMA Magazine, Steve Smith - Monday, February 2, 2009
In the never-ending struggle to monetize digital video, technology providers are throwi ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...
- Triple-X Sells
OMMA Magazine, Erin DeJesus - Monday, February 2, 2009
Have you heard? Apparently, sex sells - and no company takes th ...
- Logging In: Guilty Feet Have Got No Rhythm
OMMA Magazine, Kathy Sharpe - Monday, April 21, 2008
At one point in the epic HBO series Deadwood, one character tur ...
- WebU: Capitalizing on the Clicks
OMMA Magazine, Blake Suggs - Wednesday, April 2, 2008
Gone are the days when an advertiser was forced to choose betwe ...
- Behind the Numbers: A Few Choice Screens
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
As the world gets smaller, so does the screen. A majority ...
- Logging In: Let's Get Contextual
OMMA Magazine, Ryan , Anand Subramanian - Tuesday, September 30, 2008
Common sense (and the Advertising Research Foundation) says that the "editorial" conte ...
- Mobile Focus: Look Who's Talking Now
OMMA Magazine, Gregg Stewart - Friday, January 2, 2009
With a mobile device in every hand, consumers now take the pow ...
- Social Media Focus: Brands Want to Be a Pepper, Too
OMMA Magazine, Abe Mezrich - Tuesday, September 30, 2008
If you want to know the future of using social data f ...
- A-B Chooses Starcom For Media Assist
Raw, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, select ...