- Tropicana Promotes OJ As Daily Fruit Serving
Marketing Daily, Karlene Lukovitz - Tuesday, June 16, 2009
The "Get Your Fruit On!" campaign, launching this month to tie ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 17, 2009
Have a love affair with your car. Monte Carlo spells big wor ...
- Online Campaign Features Fictional Boy With 'Girl Parts'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Who is the last marketer you'd think would be behind a seri ...
- Safeway Launches 'Buy Local' Initiative
Marketing Daily, Sarah Mahoney - Monday, June 15, 2009
Safeway is betting that with gas prices rising, consumers will appreciate supporti ...
- Survival Star Joins Dos Equis 'Academy'
Marketing Daily, Karlene Lukovitz - Monday, June 15, 2009
Launched last month and being supported by an integrated campaign, the Acade ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- The Lure Of The Snark: Branded E-Cards Promote TV Shows
Creative Media Blog, Amy Corr - Monday, June 15, 2009
How would you react if your friend sent you a virtual greeti ...
- Sharpie Out To Prove It's More Than A School Supply
Marketing Daily, Aaron Baar - Friday, June 12, 2009
"The goal is really to inspire people to get creative and expre ...
- Patrón Launches 'Mixability' Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2009
The campaign includes in-store displays, recipe shelf-talkers and window displays in sele ...
- AAMCO Leverages Uncertainty In Largest Campaign
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
Auto service retail chain AAMCO is responding to GM and Chrysler's pla ...
- American Airlines Campaign Targets Latinos
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2009
The 30-second spot will run on major Spanish-language TV networks, Univision a ...
- Starbucks Quickly Turns Around Zagat's Results
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 11, 2009
It has seemed recently that everyone wants a piece of Starbucks --Dunkin' ...
- KFC, MySpace Partner In 'Ultimate Fan' Contest
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
The MySpace page will host a banner ad, and KFC will ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 10, 2009
Killer chinchillas. Drink Dr Pepper slow and Corona on the beach. Let ...
- Nescafe Attacks Starbucks' Via's Prices In Outdoor Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Nescafe has launched a cheeky and aggressive outdoor campaign in two te ...
- Microsoft's Bing TV Ad: Huh?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
"You have to give JWT credit for trying to hang the financi ...
- Apple To Intro IPhone 3G Successor
Marketing Daily, - Monday, June 8, 2009
Apple will introduce the successor to its iPhone 3G on June 1 ...
- Southwest's 'Sr. Destino' Offers Assistance
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
A spokesperson for the Dallas-based airline says the two ads -- o ...
- Partilla Bolts Time Warner, Jumps To Clear Channel
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
In a major shakeup at Time Warner's Global Media Group, John Partil ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- Agency Taps YouTube For Corporate Use
Creative Media Blog, Amy Corr - Monday, June 8, 2009
The majority of ad agency Web sites contain the following components: ...
- Valvoline Offers Engine Guarantees
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
Valvoline is promoting the offer with TV, radio, print and online ad ...
- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Corona Extra Revives Ads from the '90s
Marketing Daily, Karlene Lukovitz - Thursday, June 4, 2009
How many brands can revive a TV commercial that last aired near ...
- Cold Stone Creamery Intros Non-Melting Ice Cream
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
A spokesperson says the chain is supporting the launch of the n ...
- MillerCoors Pulls Ads After Complaints About Ethnic Stereotyping
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 4, 2009
The Order of Sons of Italy in America found the ads offens ...
- Fazoli's Carves Niche With New Ad Campaign
Marketing Daily, Aaron Baar - Wednesday, June 3, 2009
"We wanted to create something unique and personalized," says Bohan's Holly Hixso ...
- Turkey Takes Times Square By Storm
Marketing Daily, - Wednesday, June 3, 2009
Turkey is making a major push for tourism in the New Yo ...
- Burger King Wins Effie Grand Prize For 'Freakout'
Marketing Daily, Staff Writers - Thursday, June 4, 2009
To coincide with the 50th anniversary of the Whopper, Burger King conduct ...
- GM, White House Take On Huge Sales Jobs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 3, 2009
Even as General Motors launches a national TV campaign today to convin ...