- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 22, 2009
Dexter. Mr. Met. The most interesting man in the world. Let's lau ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...
- Peter Graves Stars In AirTran Wi-Fi Push
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
The trio of new ads has the actor admonishing viewers not ...
- Arena Takes Golden Promo Cue From 'Willy Wonka'
Creative Media Blog, Amy Corr - Monday, July 20, 2009
Mention Willy Wonka or his chocolate factory and chances are, you'll encount ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Staples Leverages Nostalgia For BTS Campaign
Marketing Daily, Aaron Baar - Wednesday, July 15, 2009
"We felt there was a role for a bit of nostalgia ...
- Cannes Triple-Threat Winner Offers Six Lessons For All Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
A small tourism board promoting a little-known island off the Great Barri ...
- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 15, 2009
Play with your food. Robinsons dreams of a Brit winning Wimbledon. Ke ...
- Baseball Stars Pitch New Subway Sandwich
Marketing Daily, - Monday, July 13, 2009
Big names in New York and Philadelphia baseball are pitching the B ...
- Kia Pitches Forte To A Pragmatic Consumer
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
Michael Sprague, Kia's marketing veep, says the car "signals the direction ...
- What Do Shopping And Flying Have In Common?
Creative Media Blog, Amy Corr - Monday, July 13, 2009
Advertising in mall parking garages has been kept to a minimum, d ...
- 'Mandela Day' Launches In New York
Marketing Daily, - Friday, July 10, 2009
The Nelson Mandela Foundation has launched a nationwide call-to-action campaign via N.Y.-bas ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...
- P&G's Duracell Leverages Trust In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
Duracell says the effort also includes a 60-second radio ad highlighting ...
- Ashe Joins BIG Interactive, VP Biz Development
MediaDailyNews, - Thursday, July 9, 2009
Ad vet Jamie Ashe joins digital marketer BIG Interactive as vice preside ...
- Shell Unveils European, Asian Ad Push
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
Within each country, the campaign has a set of regional broadcast spo ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Nissan Pits Altima Against Camry, Segment
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
"We think advertising should always be branded and have a price positio ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- Mobile Phone Proves Useful Tool For Ace Hardware
Online Media Daily, Mark Walsh - Tuesday, July 7, 2009
Consumers who viewed an Ace Hardware mobile campaign in the week leadi ...
- Using IPhone Apps To Position Your Brand
Online Spin, Cory Treffiletti - Wednesday, July 8, 2009
Every once in a while you notice something new and it mak ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 8, 2009
Roller babies. Name Hardees' biscuit holes. An hourglass of Skittles + hung ...
- Subway, 'National Geo Kids' Team On Promo
Marketing Daily, - Monday, July 6, 2009
The campaign, which launched Monday, is being supported by an integrated advertisi ...
- Toshiba Campaign Aims To 'Set You Free'
Marketing Daily, Aaron Baar - Monday, July 6, 2009
The television commercials will run in spot markets on broadcast and cab ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- Arbitron Spurns FCC, Courts Industry
MediaDailyNews, Erik Sass - Monday, July 6, 2009
Amid a continuing inquiry by the Federal Communications Commission and concurrent hearin ...