- Capital One Moves Media Account To Horizon
Around the Net In Media, Phyllis Fine - Tuesday, April 12, 2011
Following a review, Capital One just changed media agencies, shifting its $3 ...
- Ford Intros Urban-Market Effort For Focus
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that t ...
- Walmart Unleashes Its 'Match It!' Effort
Marketing Daily, Sarah Mahoney - Monday, April 11, 2011
It's also putting some 8,500 items back on store shelves -- ...
- Celebs Pitch New Era Via Baseball Rivalry
MediaDailyNews, Erik Sass - Monday, April 11, 2011
Fresh off his appearance as a spokesman for Capital One during NC ...
- To Attract Younger Demo, Denny's Online Series Lets Comics Talk Freely
Creative Media Blog, Amy Corr - Monday, April 11, 2011
When was the last time you ate at Denny's? Youngsters, take not ...
- Leading Hotels Launches Rebranding Campaign
Marketing Daily, Tanya Gazdik - Friday, April 8, 2011
The campaign focuses on the LHW's "sweet spot" -- the space whe ...
- Epson Touts Print Benefits For Photographers
Marketing Daily, Aaron Baar - Friday, April 8, 2011
In a new advertising campaign from M&C Saatchi in Los Angeles, Eps ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Invesco Advises Against 'Accidental' Investing
Marketing Daily, Tanya Gazdik - Tuesday, April 5, 2011
A new multifaceted campaign focuses on the post-recession investor who is seeki ...
- AT&T Enlists Jimenez In Hispanic Campaign
Marketing Daily, Aaron Baar - Tuesday, April 5, 2011
AT&T is looking to connect with U.S. Hispanics, the culture and the ...
- NBA Campaign Lets The Ball Do The Talking
Marketing Daily, Karl Greenberg - Tuesday, April 5, 2011
The National Basketball Association is letting the ball talk in a maj ...
- Kimberly-Clark Launches 'Ban The Bland' Campaign
Marketing Daily, - Tuesday, April 5, 2011
Kimberly-Clark launched a new campaign and website, BanTheBland.com for its Kotex bra ...
- TrueCar Set To Launch Marketing Push Via Alliance
Marketing Daily, - Tuesday, April 5, 2011
Online automotive site TrueCar has partnered with direct marketing company Guthy-Renker ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 6, 2011
Baseball season begins. Hot topic is Brian Wilson's beard -- still. Let ...
- Fuze Brand Works Its Video Tricks, Then Explains It to Death
VidBlog, Steve Smith - Tuesday, April 5, 2011
Youngsters, believe me there really was a time when we just l ...
- Kids, Would You Like Some Augmented Reality With Your Cereal?
Creative Media Blog, Amy Corr - Monday, April 4, 2011
Breakfast is the most important meal of the day, and apparently ...
- Adkeeper Pushes Partner Sites 'Button'
Online Media Daily, Laurie Sullivan - Friday, April 1, 2011
AdKeeper is making a push to increase the presence of the "Keepe ...