- Twitter Identifies Interests To Target Ads
Online Media Daily, Laurie Sullivan - Thursday, August 30, 2012
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaig ...
- Multiscreen Ad Targeting Connects With Consumer Experience
Online Media Daily, Laurie Sullivan - Wednesday, August 29, 2012
A change in consumer behavior suggests a need for brands to consid ...
- AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads
Online Media Daily, Laurie Sullivan - Monday, August 27, 2012
AT&T AdWorks is expected to launch an ad platform in September allowi ...
- Jumptap Adds 'AdChoices' Icon For Mobile Opt-Outs
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
In its latest privacy initiative, mobile ad network Jumptap is teaming wi ...
- Adblade Tests Political Ad Targeting Online Before Airing On TV
Online Media Daily, Laurie Sullivan - Tuesday, August 21, 2012
With three months to go until the U.S. presidential elections, political ...
- Credit Ratings Aid Marketers In Targeting Ads
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Individuals with "very poor" credit are almost three times more likely ...
- American Heart Association Targets Awareness With Engagement, Reaps Donation Interest
Data and Targeting Insider, Steve Smith - Friday, August 10, 2012
By targeting the right audience with ads that encouraged interaction and informati ...
- Facebook Enhances Content Targeting For Brands
Online Media Daily, Mark Walsh - Wednesday, August 1, 2012
Paid advertisers on Facebook have had a range of options for targeti ...