- Online Radio Ad Broker TargetSpot Signs New Partners
Online Media Daily, Erik Sass - Tuesday, November 27, 2007
TargetSpot, one of the largest online radio ad brokers, announced Monday th ...
- An Insurance Man Builds A Lively Business In Death
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
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- Recalled Toy Advertised In Sunday Circulars
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
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- Activist: Rolling Stone Insert 'One Great Big Cigarette Ad'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
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- Taglines Losing Their Luster For Major Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, November 26, 2007
For generations, taglines have served as the foundation for advertising--a short stateme ...
- Cadbury Taps Four Finalists For Media Biz
Around the Net In Media, William Spain - Monday, November 26, 2007
Cadbury Schweppes has tapped four final shops to pitch for media duti ...
- FEC: New Rules Change Political Ad Landscape
MediaDailyNews, Wayne Friedman - Monday, November 26, 2007
The Federal Election Commission adopted new rules last week that would all ...
- Packed Stadium: Only 2 Spots Remain For Super Bowl
MediaDailyNews, David Goetzl - Monday, November 26, 2007
With only two more spots to fill between now and Feb. ...
- Financial Services Remains Largest Online Ad Category
Online Media Daily, - Monday, November 26, 2007
Financial services remain the largest online advertising category in the United State ...
- FedEx Goes Worldwide With New Ad Effort
Around the Net In Brand Marketing, Thom Forbes - Friday, November 23, 2007
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- Yellow Pages Association Goes Green With Web Site
Online Media Daily, - Friday, November 23, 2007
In an effort to upgrade the environmentally friendly image of its pri ...
- Newspapers' Online Revenue Grew 21% in 3Q
MediaDailyNews, Erik Sass - Wednesday, November 21, 2007
Advertising revenue for newspapers' online operations grew 21% in the third quart ...
- Strike Has Buyers Mull Media Options
Around the Net In Media, William Spain - Tuesday, November 20, 2007
The writers strike has made media buyers more wary about the effica ...
- Kids Networks Not Hurt By Toy Recalls
Around the Net In Media, William Spain - Tuesday, November 20, 2007
Calls to cut back on junk-food ads to children and the lead-pai ...
- Laura James Joins World Advertising Research Center
MediaDailyNews, - Tuesday, November 20, 2007
Laura James was named media editor of the World Advertising Research Cen ...
- Newspapers Forge More Online Deals
MediaDailyNews, Erik Sass - Tuesday, November 20, 2007
Seeking to sustain online revenue growth, newspaper publishers have struck a seri ...
- Biggerboat.com Launches Vertical Advertising Network
Online Media Daily, Tanya Gazdik - Tuesday, November 20, 2007
The BiggerBoat Entertainment Advertising Network reaches over 15 million monthly unique use ...
- AT&T to Acquire Ad Company Ingenio
Online Media Daily, Mark Walsh - Tuesday, November 20, 2007
AT&T said Monday it plans to acquire advertising company Ingenio and integra ...
- B of A Media Account Goes Into Review
Around the Net In Media, William Spain - Monday, November 19, 2007
Bank of America has put the media portion of its ad accou ...
- Strike Casualty: ANA Nixes Family-Friendly Forum
MediaDailyNews, Wayne Friedman - Monday, November 19, 2007
Yet another side effect of the writers' strike: The Association of Nation ...
- Crackle Of Change: Sony Sets Online Video Ad Deals
MediaDailyNews, Wayne Friedman - Monday, November 19, 2007
Sony Pictures' Crackle, the company's Web area for new video makers a ...
- Economic Hits: Internet May Revitalize Net Ads, Content
On Media, Diane Mermigas - Monday, November 19, 2007
This is the first major stretch of economic volatility in which t ...
- Edmunds.com Employs Digital Element's IP Intelligence
Online Media Daily, - Monday, November 19, 2007
Edmunds.com, publisher of four automotive Web sites, has partnered with Digital Elemen ...
- Bravo In-Text Campaign For 'Project Runway' Yields Big Results
Online Media Daily, Tanya Gazdik - Monday, November 19, 2007
Some 872,000 viewers tuned in to see the season premiere of "Proje ...
- "Addressability" The New Ad Catchphrase?
Around the Net In Media, William Spain - Friday, November 16, 2007
The new "A" word apt to replace "accountability" as a catch-phrase ...
- Spread the News: Word of Mouth Worth $1 Billion
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 15, 2007
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- Report: Recession Won't Bother Web Advertising, Much
Around the Net In Online Marketing, Ross Fadner - Thursday, November 15, 2007
Financial analysts are readily throwing out the "R" word these days, b ...
- OMMA Panelists Discuss Video Advertising On Internet
Online Media Daily, Wayne Friedman - Thursday, November 15, 2007
Hollywood, Calif. -- Can advertising video hit its Internet target? Not exactly--a ...
- Online Video Threatens Traditional TV Spots
Online Media Daily, Erik Sass - Thursday, November 15, 2007
Hollywood, Calif. -- Online ads are poised to disrupt the traditional ...
- Bravo Pushes Shows With 4D Model
Online Media Daily, Wayne Friedman - Thursday, November 15, 2007
Hollywood, Calif. -- Cable TV-based company Bravo Media says its marketing effor ...