- Clarification: MAD Event Organized By Ad Infuse
MediaDailyNews, - Wednesday, May 21, 2008
An article that ran in last week's MediaDailyNews titled "Mobile Banner A ...
- Outside.in Appoints Seevast's Josephson CEO
Online Media Daily, Gavin O'Malley - Wednesday, May 21, 2008
Continuing efforts to singlehandedly redefine notions of local content and ad targeti ...
- Microsoft Announces Mobile Triple Play
Online Media Daily, Gavin O'Malley - Wednesday, May 21, 2008
[Mobile] Microsoft on Tuesday announced the availability of display advertising across t ...
- TheStreet.com Opens New Offices, Expands Sales Team
Online Media Daily, - Tuesday, May 20, 2008
TheStreet.com has opened its first sales offices in Los Angeles and Chica ...
- Recession To Hit Display Advertising
Around the Net In Online Marketing, Ross Fadner - Monday, May 19, 2008
Display advertising may suffer as the economy slows. Mixed results from t ...
- AOL: Yahoo To Lose Bebo Ad Deal
Around the Net In Online Marketing, Ross Fadner - Monday, May 19, 2008
Yahoo looks set to lose out on yet another major advertising dea ...
- Vantrix Partners With Velti To Offer Mobile Marketing Platform
Online Media Daily, - Monday, May 19, 2008
Mobile advertising services provider Velti has partnered with Montreal-based Vantrix, a mobi ...
- Drama Unfolding: Fox Cuts Ad Time In Half For New Shows
MediaDailyNews, Wayne Friedman - Friday, May 16, 2008
Fox will make a bold advertising move this fall for a coup ...
- Yahoo, WPP Partner To Buy, Sell Rich Media More Efficiently
Online Media Daily, Tameka Kee - Friday, May 16, 2008
Micro-who? Undaunted by the botched Microsoft buyout and the ensuing shareholder fraca ...
- Online Ad Revenues Tick Upward, Despite Overall Economy
Online Media Daily, Gavin O'Malley - Friday, May 16, 2008
Despite continued fears over a troubled economy, U.S. online ad revenues continu ...
- Brin: Social Network Revenue 'Improving'
Around the Net In Online Marketing, Ross Fadner - Thursday, May 15, 2008
Google co-founder Sergey Brin said that advertising on social networks like MySpa ...
- Mobile Banner Ads Have Same Brand Recall As TV Spots
Online Media Daily, Erik Sass - Thursday, May 15, 2008
[Mobile] On average, small banner ads on mobile devices produce the sa ...
- No End In Sight To Facebook's Growing Pains
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 14, 2008
Nobody's up in arms yet, but Fortune writer Jesse Hempel said th ...
- The Problem With YouTube's 'Buzz Targeting'
Around the Net In Online Marketing, Ross Fadner - Wednesday, May 14, 2008
...
- Upfront: ABC Trumpets Advertising Value Index
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2008
As ABC unveiled a slimmer slate of fall shows during its upfro ...
- Disney's New Lab Researches Viewer Engagement
MediaDailyNews, David Goetzl - Wednesday, May 14, 2008
Forget commercial ratings. Disney is building a new research lab aiming ...
- TV Networks' Ad Downfall: Metrics Mumbo-Jumbo
On Media, Diane Mermigas - Wednesday, May 14, 2008
Devising meaningful measurements that can be monetized across the media spectrum wi ...
- It's Not Just Gas Prices: Economic Downturn Strikes Online Ad Market
Online Media Daily, Rajeev Goel - Wednesday, May 14, 2008
Despite earlier speculation that the online ad space may be spared t ...
- Advertisers Get Buzzed On YouTube With New Targeting Capability
Online Media Daily, Tameka Kee - Wednesday, May 14, 2008
[Video] With the latest targeting tool from YouTube, companies like Lionsgate ha ...
- EMarketer Trims Social Network Ad Forecast
Online Media Daily, Mark Walsh - Wednesday, May 14, 2008
[Social Networks] Citing slower-than-expected growth at MySpace and Facebook, eMarketer has trimm ...
- Quaker Oats Consolidates Digital At Tribal DDB
Online Media Daily, Tanya Gazdik - Wednesday, May 14, 2008
Quaker Oats Co. is consolidating all of its U.S. digital marketing ...
- Did Winston Churchill Work In Brand Advertising?
Online Spin, Cory Treffiletti - Wednesday, May 14, 2008
Winston Churchill once said, "The pessimist sees difficulty in every opportunity. T ...
- Social Networks Don't Engage: Prospectiv Survey
Online Media Daily, Tanya Gazdik - Tuesday, May 13, 2008
[Social Networks] About 87% of those polled recently by Prospectiv feel th ...
- Fox Network Taps AOL's AdTech
Online Media Daily, Gavin O'Malley - Monday, May 12, 2008
Fox Network, a sprawling international ad network and the online division ...
- Ruxton Rolls Out National Digital Network
Online Media Daily, - Monday, May 12, 2008
The Ruxton Media Group is expanding the Ruxton Digital Media Network, ...
- Laredo Group Partners With IAB For Courses
Online Media Daily, - Monday, May 12, 2008
The Laredo Group is partnering with the Interactive Advertising Bureau (IAB) ...
- Infant Mobile Advertising Faces Significant Hurdles
Research Brief, Jack Loechner - Monday, May 12, 2008
The recently published Media Analyst Screen Digest report entitled Mobile Media Advertisi ...
- Study: DVR Owners Ignore Most Ads on TV and Online
Around the Net In Media, Joan Voight - Friday, May 9, 2008
While DVR owners watch more TV programming offline and online, they te ...
- Google To Run Display Ads With Image Search Results
Around the Net In Online Marketing, Ross Fadner - Friday, May 9, 2008
Google may soon place display ads alongside search results, according to Bloombe ...
- Google Guys Discuss New YouTube Ads, Yahoo
Around the Net In Online Marketing, Ross Fadner - Friday, May 9, 2008
During the company's annual shareholder meeting, Google CEO Eric Schmidt revealed th ...