- Lawmaker Wants To Turn Down Volume On TV Ads
Around the Net In Media, Joan Voight - Tuesday, June 17, 2008
...
- What's The Point Of Cannes Ad Fest?
Around the Net In Media, Joan Voight - Tuesday, June 17, 2008
Some communication pundits would say that if you have to ask ...
- TiVo: Viewers Decide, Movie Ads Hold Their Attention
MediaDailyNews, David Goetzl - Tuesday, June 17, 2008
Data released Monday from TiVo, which has a service that tracks second-by-seco ...
- Ringleader To Serve Ads On IAC Mobile Sites
Online Media Daily, - Tuesday, June 17, 2008
InterActiveCorp. has selected Ringleader Digital to handle ad-serving on the mobile versio ...
- Hydra Network Debuts Transparent CPA Network
Online Media Daily, - Tuesday, June 17, 2008
Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet ...
- Zeta Interactive Signs Pep Boys, Four Other New Clients
Online Media Daily, - Tuesday, June 17, 2008
Zeta Interactive has signed five clients: Pep Boys, SourceMedia, NewsMarket, United Wat ...
- Web Do-Over: ABC Gives TV Advertisers Makegoods--Online
MediaDailyNews, Wayne Friedman - Monday, June 16, 2008
Broadcast networks are starting to experiment in giving makegood inventory in digit ...
- Norman, Stuart Join AdGent 007 Advisory Board
Online Media Daily, - Friday, June 13, 2008
Rob Norman, global CEO of Group M Interaction, and Greg Stuart, form ...
- Mobile Media Startup Launches Mozes Connect
Online Media Daily, - Friday, June 13, 2008
Mobile media startup Mozes has launched Mozes Connect, a Web-based self-service platfo ...
- PBS Goes Commercial on Hulu
Around the Net In Media, Joan Voight - Thursday, June 12, 2008
While PBS has the luxury of shunning commercials in its TV broadcast ...
- Nokia Advertising Alliance Encourages Emerging Tech Campaigns
Online Media Daily, - Thursday, June 12, 2008
Nokia on Wednesday announced the Nokia Advertising Alliance, an effort aimed ...
- About Cella Irvine: Why She Bolted Digitas
Online Media Daily, Gavin O'Malley - Thursday, June 12, 2008
The New York Times Company has finally found the right person ...
- Cell Phones Still Hot; More Mobile Advertising Proposed
Research Brief, Jack Loechner - Thursday, June 12, 2008
Although a new Harris Interactive study reveals that over one-third of consume ...
- Media X: Let's Get Small
MediaDailyNews, Jack Feuer - Wednesday, June 11, 2008
The demise of the Hummer signals a a new, downsized consumer cultu ...
- Watch This: Go2 Media Unveils Animated Banner Units
Online Media Daily, Mark Walsh - Wednesday, June 11, 2008
Aiming to entice brand advertisers, mobile content provider go2 Media is rolli ...
- Gorilla Nation To Rep GGL Social Network
Online Media Daily, - Wednesday, June 11, 2008
Online ad rep firm Gorilla Nation on Tuesday announced that it h ...
- Web #2 Ad Medium in Five Years
Research Brief, Jack Loechner - Tuesday, June 10, 2008
According to a recently released study by IDC, the U.S. Internet Advertisi ...
- Song and Dance Squelch TV Ad Skipping
Around the Net In Media, Joan Voight - Monday, June 9, 2008
It looks like vaudeville has never really gone away; dancing and singi ...
- YouTube Lets Content Creators Sell Ads
Around the Net In Online Marketing, Ross Fadner - Monday, June 9, 2008
Google CEO Eric Schmidt has said that monetizing YouTube is priority No ...
- AOL Extends Platform-A To Europe
Online Media Daily, - Monday, June 9, 2008
As in the U.S., AOL is consolidating its ad businesses in Euro ...
- Marchex Takes On Google With Text Ad Network
Online Media Daily, Tameka Kee - Monday, June 9, 2008
The latest entrant to the ad network fray isn't built on displ ...
- Advertising Might Be Part of Your Next Car
Around the Net In Media, Joan Voight - Friday, June 6, 2008
The next media frontier may be connected to your steering wheel. Gener ...
- Sports Illustrated Digital Picks CheckM8
Online Media Daily, - Friday, June 6, 2008
CheckM8's AdVantage, which provides advanced technologies for ad serving and rich med ...
- Why In-Game Ads Won't Work
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
...
- Isobar Acquires AdWatch, Becomes Russia's No. 1 Shop
Online Media Daily, Joe Mandese - Thursday, June 5, 2008
Isobar, already the No. 1 digital advertising services network in the worl ...
- NBCU, Nielsen Fuse Metrics For Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2008
NBC Universal and The Nielsen Co. have struck a deal to crea ...
- Many Network TV Upfront Deals To Close This Week
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2008
Media agency executives and network sales were back on the upfront tra ...
- Sony, Future U.S. Take Advertisers To The Qore
Online Media Daily, Tameka Kee - Tuesday, June 3, 2008
[Gaming] Advertisers in search of 20- to-35-year old males now have t ...
- Study: Ads in Multiple Media Boost Intent to Buy
Around the Net In Media, Joan Voight - Monday, June 2, 2008
Consumers' intent to buy products escalates when they see an ad ...
- Social Networking At A Crossroads
Around the Net In Online Marketing, Ross Fadner - Monday, June 2, 2008
Social networking is at a huge crossroads, said Read Write Web's Berna ...