- Budget Slashing Is A Snowball Running Downhill
Around the Net In Brand Marketing, Thom Forbes - Monday, February 16, 2009
The Association of National Advertisers last week released some pretty scary findin ...
- Alcohol, Sex Products Get Prime TV Time
Around the Net In Media, Joan Voight - Monday, February 16, 2009
As the recession takes its toll on firms that rely on advertisin ...
- Microsoft's Streamlined Search Makes Targeting Critical
Online Media Daily, Laurie Sullivan - Monday, February 16, 2009
Microsoft Live Search has begun several projects to understand the tasks th ...
- Alcohol, Sex Ads Get Prime TV Time As Economy Worsens
Around the Net In Brand Marketing, Thom Forbes - Friday, February 13, 2009
...
- Fewer Celebrity Ads During Grammys Signal Media Shift
Around the Net In Media, Joan Voight - Friday, February 13, 2009
The Chris Brown scandal will likely add to the slowdown of arti ...
- ANA's Jaffe: Democrats Bad News For Advertisers
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
One of the industry's top lobbyists suggested Thursday that with Democrats n ...
- Now Hear This: Google Audio Ads Silenced
MediaDailyNews, Erik Sass - Thursday, February 12, 2009
As expected, Google is abandoning its ambitious scheme to sell radio a ...
- Chicago Explores Train Advertising
Around the Net In Media, Joan Voight - Thursday, February 12, 2009
Advertising is the Chicago Transit Authority's largest revenue generator aside from fare ...
- Anheuser's Top Creative Departs
MediaDailyNews, - Wednesday, February 11, 2009
Robert Lachky, Anheuser-Busch's chief creative officer, is leaving the company and won ...
- Wall Street Firm Lowers Madison Avenue Outlook For Third Time
MediaDailyNews, Joe Mandese - Thursday, February 12, 2009
In its third downgrade for the U.S. and worldwide advertising marketplace, Wa ...
- Local TV Stations' Uncertain Future
Around the Net In Media, Joan Voight - Wednesday, February 11, 2009
Local television stations dominated the TV business for more than half ...
- Twitter To Start Charging Corporate Users
Around the Net In Online Marketing, Ross Fadner - Tuesday, February 10, 2009
In an interview with British trade pub Marketing, Twitter co-founder Biz Sto ...
- NBA Horseplay: Geico Shoots For Sponsorship
MediaDailyNews, Erik Sass - Monday, February 9, 2009
Geico will be the official sponsor of the game of "Horse" basketba ...
- UrbanDaddy Relaunches Web Site
Online Media Daily, Gavin O'Malley - Tuesday, February 10, 2009
UrbanDaddy, the lifestyle e-newsletter for affluent guys, plans to relaunch its W ...
- Study: Social Networkers Prefer Opt-In Vs. Random Ads
Online Media Daily, Gavin O'Malley - Tuesday, February 10, 2009
What ad models most effectively reach social networkers, today? According to t ...
- Not All Football Ads Good For Kids
Research Brief, Jack Loechner - Tuesday, February 10, 2009
Common Sense Media recently released a study on the content of a ...
- In-Text Ads Growing Nicely
Around the Net In Online Marketing, Ross Fadner - Monday, February 9, 2009
Online advertising growth may be slowing overall, but in-text ads are picki ...
- Online Ads Thriving In Australia
Around the Net In Online Marketing, Ross Fadner - Monday, February 9, 2009
...
- PopularMedia Expands Social Ad Options
Online Media Daily, Mark Walsh - Monday, February 9, 2009
A growing number of Web companies such as Facebook and Social Med ...
- Demandbase SaaS To Help In Nabbing New Biz
Online Media Daily, Gavin O'Malley - Monday, February 9, 2009
Lead-generation startup Demandbase today is expected to release a new software-as-a-service offeri ...
- Miss Universe Sparkles With Diamond Sponsor
MediaDailyNews, David Goetzl - Thursday, February 5, 2009
Through a sponsorship deal, viewers will have a chance to select t ...
- One In Three Mobile Users Recalls Ads
Online Media Daily, - Friday, February 6, 2009
One in three mobile consumers recall seeing mobile advertising, with that figu ...
- Industry Execs Find Opportunities In 'Deep, Dark Period'
Online Media Daily, Gavin O'Malley - Thursday, February 5, 2009
Perhaps optimistically, some publishing and agency executives are predicting the ad marketpla ...
- Performance-Driven Ads On The Uptick
Around the Net In Online Marketing, Ross Fadner - Thursday, February 5, 2009
New performance-driven ads, like customized ads that show different products to differe ...
- Advertisers/Marketers: In Tight Economy, Consumers Prioritize Spending
MediaDailyNews, Sarah Mahoney - Thursday, February 5, 2009
What won't Americans do without? That's the big question, as the U. ...
- YouTube Ad Blitz Winners Revealed
Online Media Daily, - Thursday, February 5, 2009
YouTube unveiled today the top five winners of this year's YouTube ...
- Super Bowl Movie Ads Spark Most Online Buzz
Online Media Daily, Mark Walsh - Wednesday, February 4, 2009
When it comes to generating online buzz with Super Bowl ads, Hollywo ...
- Google Peeks At Location-Specific Mobile Ads Through Latitude
Online Media Daily, Laurie Sullivan - Wednesday, February 4, 2009
Google came one step closer Wednesday to providing brands with a one-to-o ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- How Ads Make Watching TV More Fun
Around the Net In Media, Joan Voight - Wednesday, February 4, 2009
Researchers at the NYU Stern School of Business found viewers rated the ...