- AOL Names Google Exec To Lead Platform-A
Online Media Daily, Gavin O'Malley - Thursday, April 30, 2009
AOL on Thursday appointed Google executive Jeff Levick as its president ...
- Borrell: Local Online Spending To Grow 6%
Online Media Daily, Gavin O'Malley - Thursday, April 30, 2009
Based on its performance thus far, local online advertising will grow ...
- IAC's Diller Eyes Yahoo Personals
Around the Net In Online Marketing, Ross Fadner - Thursday, April 30, 2009
...
- Google's Levick Named Top AOL Ad Exec
MediaDailyNews, - Thursday, April 30, 2009
AOL, which is expected to be spun off from Time Warner, th ...
- Universal Taps Twitter Buzz In Rich Media Ads
Online Media Daily, Laurie Sullivan - Thursday, April 30, 2009
Universal Pictures plans to integrate Twitter into rich media ads that wi ...
- Sandberg: Facebook In Tip-Top Financial Shape
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 29, 2009
Facebook "could not be doing better financially," COO Sheryl Sandberg asserts ...
- Verklin: Web Media Still Faces Many Challenges
Online Media Daily, Gavin O'Malley - Wednesday, April 29, 2009
Contrary to popular belief, the Web's overthrow of TV and the demi ...
- ContextWeb Launches Real-Time Bidding
Online Media Daily, - Wednesday, April 29, 2009
ContextWeb, operator of the ADSDAQ Ad Exchange, has released real-time impression-based biddin ...
- Panelists Discuss Online Video Market, Ad Networks
Online Media Daily, Gavin O'Malley - Tuesday, April 28, 2009
As CPMs continue to decline, agencies and Web publishers locked horns Tuesd ...
- Welcome to OMMA Mobile
Show Daily, Steve Smith - Tuesday, April 28, 2009
Welcome to OMMA Mobile. For those of you monitoring the show fr ...
- Report: Traditional Players To Drive Online Video Growth
Around the Net In Online Marketing, Ross Fadner - Tuesday, April 28, 2009
Bad news for Google: the video advertising market isn't going to gr ...
- IPG's Mike Roth Calls Upfront 'Challenging'
MediaDailyNews, David Goetzl - Monday, April 27, 2009
In advance of Interpublic reporting first-quarter results Tuesday, CEO Michael Roth predict ...
- Digging Out From Under
MediaDailyNews, Lisa Seward - Tuesday, April 28, 2009
Think back about three months to the inauguration of our new presiden ...
- Ad Retargeting Can Outperform Paid Search
Online Media Daily, Laurie Sullivan - Tuesday, April 28, 2009
FetchBack is expected to release data Tuesday showing that its retargeting technolo ...
- Clickable Unveils 'Platform,' Seeks To Make Local Lead-Gen More Manageable
Online Media Daily, Joe Mandese - Tuesday, April 28, 2009
As part of its bid to become the "Apple" of online advertisi ...
- Model Of An Engagement-Based Agency?
Online Spin, Joe Marchese - Tuesday, April 28, 2009
I have made no secret of my love affair with engagements ...
- Connected: AT&T Gets Cozy With Behavior Targeting Co.
MediaDailyNews, Wendy Davis - Friday, April 24, 2009
In the last year, AT&T has emerged as an outspoken critic ...
- Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media
Online Media Daily, Joe Mandese - Monday, April 27, 2009
Like much of the rest of the media marketplace, estimates for t ...
- A Pricing Revolution May Loom, But Context And Content Still Rule
Online Media Daily, Joelle Kaufman - Monday, April 27, 2009
There is much discussion about how a
pricing revolution is loomi ...
- Online Video: Medium Grows, But Ad Growth Slows
MediaDailyNews, Joe Mandese - Monday, April 27, 2009
Like most of the media marketplace, estimates for the rate of ...
- Del Monte Launches Campaign Behind Canned Fruits, Veggies
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Del Monte is breaking a $15-million "Stretch Your Dollar" ad campaign behi ...
- Canoe Responds To Privacy Critics
Around the Net In Media, Joan Voight - Friday, April 24, 2009
In response to questions about privacy issues, Canoe Ventures is offering ...
- Microsoft Reports First-Ever Quarterly Loss
Around the Net In Online Marketing, Ross Fadner - Friday, April 24, 2009
Microsoft reported the first quarterly drop in revenue in its history ...
- ABC Has Ad Metric To Prove Effectiveness, But Marketers Won't Share Data
MediaDailyNews, David Goetzl - Thursday, April 23, 2009
ABC's Sales President Mike Shaw said the network is eager to ...
- Replay And Regret: Rainbow COO Warns Of DVR Dangers
MediaDailyNews, David Goetzl - Thursday, April 23, 2009
A top executive overseeing "Mad Men" network AMC said Thursday the industry ...
- Nielsen: Social Nets, Video Usage Soars
MediaDailyNews, Gavin O'Malley - Friday, April 24, 2009
Thanks to the rapid growth of Web video and social networking, onli ...
- AT&T In Bed With BT Company
Online Media Daily, Wendy Davis - Friday, April 24, 2009
In the last year, AT&T has emerged as an outspoken critic ...
- Theorem Adds To Services After Agency Acquisition
Online Media Daily, Laurie Sullivan - Friday, April 24, 2009
Theorem will unveil Theorem Creations next week to augment the company's existi ...
- 42 Million Americans Listen to Radio Weekly on Digital Audio Platforms
Research Brief, Jack Loechner - Friday, April 24, 2009
The latest study by Arbitron and Edison Research shows continued growth ...
- AT&T Wants More Consumer Control Over Targeted Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
AT&T is expected to advocate more transparency and consumer control in target ...