- Active Duty Military Are Active Consumers
Research Brief, Jack Loechner - Monday, July 20, 2009
Another market capsulated. Alloy Media + Marketing has completed a national stu ...
- 'The Atlantic' Ideas Issue Attracts Record Ad Sales
Around the Net In Media, Joan Voight - Thursday, July 16, 2009
The Atlantic says its July-August "Big Ideas" issue has pulled in t ...
- Macrovision Becomes Rovi, Adds Liquid TV
MediaDailyNews, Wayne Friedman - Thursday, July 16, 2009
Macrovision, the copy-protection media company, which bought out the dominant program gui ...
- Food Advertising Works
Research Brief, Jack Loechner - Friday, July 17, 2009
According to researchers from Yale University, in the journal Health Psychology, publish ...
- 'Most Interesting Man' Gives Dos Equis Double-Digit Gains
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
The 60-something "Connery-meets-Castro-meets-Hemingway" gent who "doesn't always drink beer" but imbibes D ...
- Discreet Coke Music Video To Make Debut On MTV
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 16, 2009
In observing that Coca-Cola commercials are sometimes so wrapped up in telli ...
- Gruhler To Ad Club Prez, New Board Members Named
MediaDailyNews, - Thursday, July 16, 2009
C. Thom Gruhler, EVP/Worldwide Global Account Director, McCann Erickson is being nam ...
- Palm Pre: After The Creepiness Fades
Mobile Insider, Steve Smith - Thursday, July 16, 2009
Before I even cracked the box of the Palm Pre, I adm ...
- Royal Caribbean Campaign Stars Actual Cruisers
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2009
Consumers can go online to watch the new daily commercial spot a ...
- 'Sesame Street' Characters Help Promote NYC
MediaDailyNews, Fern Siegel - Tuesday, July 14, 2009
To promote itself, New York has enlisted beloved Sesame Street characters ...
- TM Advertising Revamps Management Team
MediaDailyNews, - Wednesday, July 15, 2009
Dennis McClain, a founding partner of Interpublic's TM Advertising unit, will st ...
- Compete Unveils New Service for Measuring Ad Effectiveness
Online Media Daily, Mark Walsh - Tuesday, July 14, 2009
With display advertising hit hard by the recession and click-through rates fa ...
- Russia Cracks Down On Beer Ads; North Korea Produces One
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 14, 2009
Russia has banned the depiction of people in commercials for beer f ...
- Report: Local Advertisers Moving to Social Networks
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 14, 2009
Borrell Associates did an assessment of advertising on social networking sites a ...
- Quiznos Fires $3 Toasty Bullet
Marketing Daily, Karlene Lukovitz - Monday, July 13, 2009
The new, $3 Toasty Bullet sub is also made on ciabatta bre ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh Away
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2009
If you think economic recessions are bad for the advertising industry, they' ...
- Microsoft Pitches Possible Razorfish Sale
MediaDailyNews, - Monday, July 13, 2009
Microsoft wants to sell its digital ad agency Razorfish and has pitch ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- TV Networks Fight Drug-Ad Measure
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
ABC, CBS, Fox, NBC Universal and other media companies are rushing ...
- Unilever, Reckitt, P&G Lean on Agencies for Cuts
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
Consumer package-goods marketers are piling more pressure on marketing and media agencie ...
- Gillette Adds Logano To NASCAR 'Young Guns'
Marketing Daily, - Friday, July 10, 2009
Gillette announced Thursday that the Sprint Cup Series rookie who drives f ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Consumers Trust Recommendations From Friends Online, Opinions From Strangers
Research Brief, Jack Loechner - Monday, July 13, 2009
According to the latest Nielsen Global Online Consumer Survey of over 25,0 ...
- Jerry Seinfeld Stars In Another Campaign, This Time Down Under
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
"Jerry Seinfeld must have been pree-tty bored when he agreed to th ...
- A Salute To Oscar Meyer Jingles
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
...
- The Seven Myths Of Mobile Advertising
Marketing Daily, Krish Arvapally - Friday, July 10, 2009
The myths that surround mobile are holding back many brand marketers a ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- Sorrell: Bearish On Future Of Advertising
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
WPP Group CEO Martin Sorrell steered clear of suggestions that the wor ...
- Advertising: A Fixed Cost Of Doing Business?
Online Spin, Dave Morgan - Thursday, July 9, 2009
What is the "real" value of advertising to business enterprises? Is t ...