- NBC, Sprint: 'Heroes' Pitched Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2009
NBC Universal and Sprint are renewing their marketing deal with new digit ...
- Southwest Airlines Says Business Is Lifting Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Southwest Airline CEO Gary Kelly says that "it feels like our busine ...
- Mobile Ads Rise In Argentina
Engage:Hispanics, Chris Brassington, Matthew Garlick - Thursday, September 17, 2009
As mobile Internet usage continues to grow in Argentina and Latin Americ ...
- Norton Symantec Effort Leverages Empowerment
Marketing Daily, Aaron Baar - Wednesday, September 16, 2009
The company is promoting the new global effort with events in N ...
- Ad Mine: Cablevision Launches Optimum Select
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2009
Watching TV content and interacting with marketing messages continues to be t ...
- Bewkes: C3 Metric Motivates 'TV Everywhere' Advertisers
MediaDailyNews, David Goetzl - Wednesday, September 16, 2009
The potential to measure online video using the C3 metric could dri ...
- Outsized: Mall-Based Digital Networks Expanding
MediaDailyNews, Erik Sass - Wednesday, September 16, 2009
Mall-based digital out-of-home video networks are one of the fastest-growing segments ...
- Clear Channel Gives Free Ad Space to 4A's Winners
Around the Net In Media, Joan Voight - Tuesday, September 15, 2009
Clear Channel Communications will donate $1 million worth of free advertising spa ...
- Study Finds Mobilists Less Likely To Click Through
Marketing Daily, Aaron Baar - Tuesday, September 15, 2009
The key for marketers looking to exploit the mobile Internet space, sa ...
- Media X: Bubble, Toil and Trouble
MediaDailyNews, Jack Feuer - Tuesday, September 15, 2009
I don't understand why good things always turn out to be ba ...
- Disney CFO Optimistic About TV Market
MediaDailyNews, Wayne Friedman - Tuesday, September 15, 2009
Walt Disney Co. sees some hopeful indications -- but not clear-cut sig ...
- Lebowitz To Co-Chair ANDYs
MediaDailyNews, - Tuesday, September 15, 2009
The International ANDY Awards, under the stewardship of new chairman Ty Montagu ...
- NARC Takes Dim View Of Teeth Whitener
Online Media Daily, Wendy Davis - Tuesday, September 15, 2009
For the second time this summer, an arm of the National Advertisi ...
- MRI Will Expand Magazine Ad Ratings Five-Fold
MediaDailyNews, Erik Sass - Monday, September 14, 2009
Mediamark Research & Intelligence is poised to expand its AdMeasure database, whi ...
- 'Art & Copy' Looks At The Glory Days Of Advertising
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
Doug Pray's new movie, "Art & Copy," takes a look at t ...
- TVB Auto Forecast: Grim Local Outlook, Spot Down
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
TNS offered a particularly grim outlook for the local TV business, whi ...
- Doritos Ups The Pot For Super Bowls Ad Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Frito-Lay is announcing today that it's adding some spice to what alrea ...
- Ad Network Turn Inc. Promotes Demas To CEO
Online Media Daily, - Thursday, September 10, 2009
Online ad network Turn Inc. has named President and Chief Operating Offic ...
- Federated Media Launches New Display Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, September 10, 2009
Supporting its focus on social media, online ad network Federated Media Publishi ...
- Just An Online Minute... Does It Make You Advertising Weak In The Knees?
Just An Online Minute, Kelly Samardak - Wednesday, September 9, 2009
If Advertising Week had a smell, what would it be? If th ...
- Media X: There and Back Again
MediaDailyNews, Jack Feuer - Tuesday, September 8, 2009
One of the creepier benefits of digital technology is that you c ...
- Marketers Buy Into Social Networks and Viral Video
Research Brief, Jack Loechner - Wednesday, September 9, 2009
According to a comScore study of U.S. online display advertising on soci ...
- Goody To Garfield: Advertising Will Survive Your Book
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 8, 2009
Ad Age critic and public radio host Bob Garfield takes apart t ...
- Glenn Beck Loses More Advertisers
MediaDailyNews, - Thursday, September 3, 2009
More advertisers have pulled out of controversial Glenn Beck's show on Fo ...
- Westwood One Reps Weather Channel Radio
MediaDailyNews, Erik Sass - Thursday, September 3, 2009
Westwood One will serve as the exclusive affiliate and advertising sales representati ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
...
- Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Ad spending among the U.S. media monitored by the Nielsen Co., declin ...
- Almost 2/3 of Consumer Mail is Advertising
Research Brief, Jack Loechner - Wednesday, September 2, 2009
According to the USPS Household Diary Study, In 2008, U.S. households receiv ...
- Integrate Ads For Effective Brand Awareness
Research Brief, Jack Loechner - Tuesday, September 1, 2009
Research released by Dynamic Logic reveals that ads integrated into the conte ...