- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaDailyNews, Joe Mandese - Monday, April 19, 2010
The upfront is back. That may sound like an oxymoron, but ...
- VivaKi Taps Vindico As Preferred Video Ad Server, Tracker
Online Media Daily, Joe Mandese - Monday, April 19, 2010
Vindico Group, the video ad-serving and tracking division of Broadband Enterprises In ...
- Just An Online Minute... "Up There" Celebrates Hard Labor Artistry And Beer
Just An Online Minute, Kelly Samardak - Friday, April 16, 2010
"We don't care about real artists any more," said Carrot Creative's Mi ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...
- Study Finds 'Transparency' Impedes Display Ad Growth
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
A major reason why display continues to lag the growth in paid-sear ...
- Thanks To Web, Old Ads Don't Die Or Fade Away
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
...
- ABC TV Taps Richman As SVP, Prime-Time Sales
MediaDailyNews, Fern Siegel - Monday, April 12, 2010
A former Lifetime executive is now a sales chief for the A ...
- Canoe Ventures Taps Advisory Board
MediaDailyNews, David Goetzl - Monday, April 12, 2010
Canoe Ventures, the 2-year-old initiative from the largest cable operators, has p ...
- Measuring Creative Impact
Online Spin, Joe Marchese - Tuesday, April 13, 2010
In the evolving digital advertising model, the effectiveness of "brand" creative wi ...
- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Nike Tiger Ad Fails To Score
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Magazine Ad Data Shows Growth
Research Brief, Jack Loechner - Monday, April 12, 2010
According to Publishers Information Bureau (PIB) in the first quarter of 201 ...
- Just An Online Minute... ANDY > Tiger
Just An Online Minute, Kelly Samardak - Thursday, April 8, 2010
Smack dab in spring break tourist central, on probably the most beauteo ...
- TBWA Wins Andy's Grandy
MediaDailyNews, - Thursday, April 8, 2010
The 2010 International ANDY Awards announces its winners for most outstanding creati ...
- Watchdogs Ask FTC To Probe 'Behavioral Targeting On Steroids'
Online Media Daily, Wendy Davis - Thursday, April 8, 2010
A coalition of advocacy organizations led by the Center for Digital Democra ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Yahoo Readies Launch Of iPad Advertising Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Inspired by video game development, Yahoo has been working on a n ...
- Global Ad Outlook Improves:Internet, Especially Search, Is Main Engine
Online Media Daily, Joe Mandese - Wednesday, April 7, 2010
Online ad spending continues to be the bright spot, and the ma ...
- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- Study: Online TV Viewers Willing To Watch More Ads
Online Media Daily, Gavin O'Malley - Thursday, April 1, 2010
Online TV viewers are willing to watch nearly twice as much advertisi ...
- Radio Poised for Slow, Steady Growth
Research Brief, Jack Loechner - Friday, April 2, 2010
According to the BIA/Kelsey Investing In Radio Market Report, 2009 closed wi ...