- Food Industry Redubs FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, September 22, 2011
The food and beverage industry has renamed its new, voluntary front-of-package nutriti ...
- (Another) Actor Is New Voice Of Honda
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
Actor Jason Bateman, the star of "Horrible Bosses," does the voiceover ...
- Cellular South To Become C Spire
Marketing Daily, - Friday, September 23, 2011
Regional cellular company Cellular South is rebranding itself as C Spire, touti ...
- Ford, Nissan Create Reality Shows For Millennials
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Rang ...
- Time Warner Cable Touts Service In TV Spot
Marketing Daily, Aaron Baar - Thursday, September 22, 2011
Time Warner Cable is looking to inject a little luxury into t ...
- How Marketers Can Combat TV Fragmentation
MediaDailyNews, Brian Wieser - Thursday, September 22, 2011
Large advertisers rely on television because it best satisfies reach and frequen ...
- Interpublic's Roth: Disconnect Between The Market, Business
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Interpublic's CEO Michael Roth says his agency can hit previously issued forecas ...
- Facebook Needs Strategy For Billions Of Mobile Social Networkers
Online Media Daily, Steve Smith - Thursday, September 22, 2011
By the end of 2011, there will be 550 million people worldwi ...
- Is Tragedy Really The Right Place To Build Brand Equity?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
Ads in the sky, ads in public restrooms, on peoples' skin, a ...
- BA Launches Biggest Ad Push In Years
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
British Airways has launched its biggest brand advertising campaign in more th ...
- General Motors' GMC Takes NFL Sponsorship On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
GMC is the official vehicle of the NFL, but the General Moto ...
- Xerox: 'We're More Than A Copier Company'
Marketing Daily, Aaron Baar - Wednesday, September 21, 2011
In the second year of its efforts to convince the world th ...
- Honda Gear At John Deere
Marketing Daily, - Wednesday, September 21, 2011
Honda Power Equipment has signed a sales and marketing agreement with Jo ...
- Carl's Jr., Hardee's Team With Gen Y News Site
Marketing Daily, Karlene Lukovitz - Wednesday, September 21, 2011
CKE Restaurants, Inc. has signed a deal with the new mobile ne ...
- ConAgra's Earnings Hit By Costs
Marketing Daily, - Wednesday, September 21, 2011
ConAgra Foods saw fiscal Q1 earnings drop 42% as a result ...
- Industry Council Offers Guidelines For Spirits Marketing
Marketing Daily, Karl Greenberg - Wednesday, September 21, 2011
The Distilled Spirits Council of the United States (DISCUS) has issued n ...
- Lincoln Financial Taps DePeau For CMO Spot
Marketing Daily, - Wednesday, September 21, 2011
Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePe ...
- Aegis CEO Forecasts Single-Digit Growth Through 2016
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said th ...
- Microsoft Renews Adchemy Partnership, Takes Minority Stake
Online Media Daily, Gavin O'Malley - Wednesday, September 21, 2011
Microsoft and Adchemy hope to expand the use of the Adchemy IntentM ...
- Listen Up: Myxer To Launch Internet Radio Service
Online Media Daily, Mark Walsh - Wednesday, September 21, 2011
A day before Facebook is expected to roll out its own mus ...
- 'WSJ' Ad Pushes Puzzlers To Hilton Garden's App
Online Media Daily, Steve Smith - Wednesday, September 21, 2011
In a novel attempt to poke through the app noise, Hilton Gard ...
- Foster's Group Agrees To SABMiller Takeover
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
SABMiller has agreed a deal to buy Foster's Group for AUD5.1 p ...
- Internet Ads Kill TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
Hitherto the Internet ad model has been click-through based. Online video, soci ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Pizza Hut Spot Spoofs Reggie Bush 'Trade'
Marketing Daily, - Tuesday, September 20, 2011
In Pizza Hut's latest TV spot, promoting the return of its $ ...
- Nissan Taps Adam Carolla For Versa Road Trip Effort
Marketing Daily, - Tuesday, September 20, 2011
Nissan is getting actor and comedian Adam Carolla to back a soci ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- T-Mobile To Host 1-Day Smartphone Sale
Marketing Daily, - Tuesday, September 20, 2011
To promote is Unlimited Value pricing plans, T-Mobile is offering a one-d ...
- Gas Station TV Rolls Out New Platform, Triples Audience
MediaDailyNews, Erik Sass - Wednesday, September 21, 2011
Gas Station TV has secured an investment valued at $50 million fr ...
- Facebook 2011 Revs To Hit $4.27B
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Worldwide, revenues at Facebook will more than double from $2 billion ...