- Jones To SVP, Time Inc. Digital
Online Media Daily, Gavin O'Malley - Monday, October 24, 2011
Jody Jones was named SVP, digital for the Time Inc. Lifestyle Grou ...
- Cross-Platform Sync Ad Draws 23% Interactivity Rates for USA Net, Ford
Online Media Daily, Steve Smith - Monday, October 24, 2011
A Ford Lincoln Mercury spot ran on the finale episode of USA ...
- Do Chimps In Commercials Make Chumps Of Marketers?
Around the Net In Media, Phyllis Fine - Monday, October 24, 2011
We just couldn’t resist a news story titled “Why Chimpanzees Should N ...
- Economy Fuels Ad Shifts From Traditional To Online
MediaDailyNews, David Goetzl - Friday, October 21, 2011
Advertising on social networks soared during the first half of the yea ...
- More Ad Revenue Declines for Big Newspaper Publishers
MediaDailyNews, Erik Sass - Friday, October 21, 2011
The nation's largest newspaper publishers all reported continuing declines in advertising revenu ...
- Canoe's Interactive Ads Up Brand Recall
MediaDailyNews, Wayne Friedman - Friday, October 21, 2011
Canoe Venture's initial addressable and interactive advertising efforts have been found ...
- Premium Online Video Advertising Requires Both Proper Content and Ad Execution
Online Media Daily, Jeremy Helfand - Monday, October 24, 2011
As audience demand for online video content and the channels and devic ...
- Slacker Powers AOL Radio, Ad Inventory Reduced
MediaDailyNews, Erik Sass - Friday, October 21, 2011
AOL Radio will now be powered by Slacker, including interactive features a ...
- This Fall, Let's Spring Spot TV Ahead
MediaDailyNews, Kevin Gallagher - Thursday, October 20, 2011
To stay relevant with advertisers, it is important that spot TV kee ...
- Obit: MIS Chief Marianne 'Mary' Volpe, Dead At 56
MediaDailyNews, Joe Mandese - Thursday, October 20, 2011
Marianne "Mary" Volpe, CEO and co-president of Media Information Services, died Oc ...
- adMarketplace Reports 77% Rev Rise
Online Media Daily, Fern Siegel - Thursday, October 20, 2011
adMarketplace announced that third-quarter revenue grew 77% year over year, and 2 ...
- Cable's "I+" Adds Local TV Ads To Extend Reach
MediaDailyNews, Wayne Friedman - Wednesday, October 19, 2011
Though local TV ad marketplace is changing, TV stations' advertising efforts contin ...
- Pepsi Accused Of Deceiving Teens With Immersive Ads
Online Media Daily, Wendy Davis - Wednesday, October 19, 2011
PepsiCo's online marketing efforts for Doritos are deceptive and also violate teen ...
- Magnetic Appoints James Green CEO
Online Media Daily, Laurie Sullivan - Wednesday, October 19, 2011
Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successf ...
- IAB Releass Mobile Ad Framework, Get Your Copy Here
Raw, Joe Mandese - Thursday, October 20, 2011
The IAB Mobile Marketing Center of Excellence just released the final versi ...
- Public More Worried About Privacy Loss Than Terrorism
MediaDailyNews, Steve McClellan - Tuesday, October 18, 2011
A new study from McCann-Erickson has found that people around the glo ...
- Ad Partnerships Putting Strain On T&Cs
Online Media Daily, Laurie Sullivan - Tuesday, October 18, 2011
Partnerships give platform companies and ad agencies the ability to offer clien ...
- Private Exchanges, RTB Offer Benefits For Advertisers And Publishers
Online Media Daily, Erik Swain - Tuesday, October 18, 2011
The use of RTB enables advertisers to be more selective about invento ...
- Advertisers Miss Key Targets In Hispanic Market
MediaDailyNews, Steve McClellan - Monday, October 17, 2011
Carat USA, the Aegis Group media shop, has completed a detailed n ...
- Despite Political Ads, Gannett Revs Sink
MediaDailyNews, Wayne Friedman - Monday, October 17, 2011
Non-political TV advertising revenues were 4.7% higher in the third quarter vers ...
- BuzzLogic Rolls Out Real-Time Ad Platform
Online Media Daily, Mark Walsh - Monday, October 17, 2011
Social advertising firm BuzzLogic has launched an updated ad platform that targe ...
- Google Wins Key Ruling In AdWords Lawsuit
Online Media Daily, Wendy Davis - Monday, October 17, 2011
In a significant victory for Google, a judge has ruled that t ...
- Retail Digital Search Spending Healthy
Research Brief, Jack Loechner - Monday, October 17, 2011
According to a recent release from IgnitionOne, online advertising saw strong spe ...
- Hispanic Ad Spend At $4.3 Billion In 2010
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
The Association of Hispanic Advertising Agencies' 2010 report on Hispanic advertising fin ...
- Google Clicks Rise 28% On $9.7 Billion In Revenue
Online Media Daily, Laurie Sullivan - Friday, October 14, 2011
Google launched AdWords Express in the U.S. during the quarter, allowing advertise ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- Mobile Presents Mixed Bag For Marketers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2011
Advertisers will spend nearly $500 billion this year globally, with digital advertisi ...
- Meeting of the Minds
Media Magazine, John Capone - Thursday, October 13, 2011
What do you know? I don't mean like, "Hey, look at that ...
- Higher Returns Up Search Ad Budgets For Mobile Devices
Online Media Daily, Laurie Sullivan - Thursday, October 13, 2011
Paid-search ads targeted at tablet devices provide advertisers with a 37% high ...
- September Fashion Issue Ads Score Higher Recall
MediaDailyNews, Erik Sass - Tuesday, October 11, 2011
Ads appearing in the September issues of leading fashion magazines scored bett ...